How Are Brands Really Using Video?

July 24, 2014
8:00 AM to 10:00 AM
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The Palace Hotel, Ralston Room (1st Floor)
2 New Montgomery St
San Francisco, CA 94105
http://www.starwoodhotels.com/luxury/property/overview/index.html?propertyID=373
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The lines are blurring between commercials and content, between TV and online.  No medium is better at connecting with the hearts and minds than video—but what does “video” even mean in a constantly shifting landscape with people consuming it so many ways in so many situations? Where should it fit into marketer’s plans? How can we really take advantage of its impact? How do we make sure the right people see it at the right time? Is convergence hype or reality?
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There are many ways to answer these questions and they require many perspectives. That’s why sfBIG has pulled together this amazing panel of the best and brightest from all corners of our industry—the brand-side, the media side, the creative side and the delivery side. Join us to expand your mind, learn how the smartest marketers around are driving results with multi-channel video, and have a bagel.
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Keynote speaker:
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Wendell Wenjen, VP Business Development from Simulmedia, the pioneer and market leader in audience-based advertising on TV. Simulmedia marries the power of advertising placements on national TV inventory with the accuracy of data driven audience targeting. Wendell was formerly the Director of Smart TV Advertising and Interactive TV Platforms at LG Electronics.
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Panel:
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David Toner, Director of Integrated Marketing at Shutterfly
Uwe Hook, most recently Client Director, Investment at Initiative
Adam Harris, Vice President of Product Strategy at Collective
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This is a FREE Members-only event. Please register here
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