Cannes Recap 2026

For the third consecutive year, sfBIG is bringing the most important themes, insights, standout work, creative trends, and conversations coming out of this year’s festival—straight from the marketing leaders who were on the ground.

Whether you made it to the Croisette or were holding down the fort back home, this is your chance to get the real debrief on what mattered, what’s next, and what it all means for brands, agencies, media, and the broader Bay Area marketing community.

Sessions and Speakers

Session 1

Creativity as an Enterprise Business Growth Engine: Cannes 2026 reinforced a powerful theme: creativity is no longer just a brand-building tool—it is a business growth engine. This session will bring together leading B2B marketers to discuss how creativity, data, AI, and connected marketing systems drive measurable business outcomes across the full funnel—from brand awareness to demand generation to revenue growth.

Ricky Abbott, President, Transmission (Moderator)

Prachi Gore, CMO, Asana

Carmen True, SVP, HP Solutions Marketing

Session 2

Turning Audiences into Communities: As consumers increasingly seek connection, participation, and belonging, brands are rethinking how they build loyalty and long-term value. This session explores how creators, sports, entertainment, and emerging digital communities are reshaping engagement—and how leading brands are turning audiences into active participants through culture, fandom, experiences, and shared ownership.

*Speakers will be confirmed next week*

Session 3

The Anatomy of an Award-Winning Campaign: What does it actually take to make work that wins at Cannes — and in market? This session goes inside a standout campaign to unpack the strategic insight, creative process, and business results behind truly effective creative work, including the growing role of AI and data in how the best ideas come to life.  

*Speakers will be confirmed next week*

Come connect with the sfBIG community, hear from Bay Area leaders, and help us uncover the Mystery of Cannes together.

Registration: 2:30pm
Content: 3:00pm – 5:00pm
Networking: 5:10pm-6:30pm

Sponsorship opportunities are still available. Reach out to [email protected] for more details!