Recently, SFBig and the advertising world lost a giant. John Durham was the founder of SFBig but he was much more. He helped build a new industry into a community. He was a lifelong teacher, a lover of great food, wine and conversation. He was a mentor and key figure in countless success stories. To so many, he was a treasured friend. He was The Durham.

If the measure of a man is the lives he has touched, there is no tape or ruler long or deep enough to measure the impact of John Durham. – Rishad Tobaccowala

Here, we have collected his Durhamisms along with remembrances of those who knew him well.

Durhamism. (n) An aphorism describing life and truth. A compass that guides the willing toward a life well-lived. A sorbet for the soul. If Cole Porter had written koans, they would be Durhamisms.

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