Bessie Frank

Title: Sr. Sales Director

Company: Permative

sfBig Vice President, Content

Bessie began her advertising & marketing career on the agency side at Publicis & Hal Riney, learning the ropes from some of the best in the industry. Over the years, she made her way over to the Partner side of the business and feels lucky to have landed in a role where she collaborates with some of the world’s largest global brands to uncover how to utilize various metrics to gleam insight into optimizing towards better quality media.  Having worked in the digital media space since it’s earlier adoption, Bessie has seen the evolution of digital media from basic banner ads to the intricate industry it is today.