Title: West Coast Practice Lead, Data Sciences
Sara leads the Data Sciences team on the West Coast for Wavemaker, a GroupM agency. She manages teams across clients such as Adobe and Paramount Pictures to deliver analytics and insight that enables smart and successful media campaigns. Prior to her role at Wavemaker, Sara led Programmatic Monetization at Microsoft Advertising, led analytics teams at multiple ad tech startups, and did media analytics at Macy’s and GE. Sara has deep media experience across every side of the industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories. She pushes her teams as well as clients to look past reporting and observations to find true insights as that is what ultimately unlocks meaningful opportunities to create an emotional connection between brand and consumer.