Title: Head of Analytics and Data Science
Company: Media Matters Worldwide
Sara leads the Analytics and Data Sciences at Media Matters Worldwide. She has deep experience across every side of the industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories. She pushes her teams as well as clients to look past reporting and observations to find true insights as that is what ultimately unlocks meaningful opportunities to create an emotional connection between brand and consumer.