While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a...
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Category: Innovation Corner
What are CMO’s Saying (Part 1)
This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page...
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It’s Not Entirely Facebook’s Fault
We are all familiar with the changes within the digital advertising ecosystem, but just to recap:
3rd party cookie...
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You Have More 1P Data Than You Realize
In this article, we will focus on the following:
The different types of customer dataWhere brands can...
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Attribution & Targeting Just Got Harder
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the...
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Now Hear This
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...
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3 Customer Retention Strategies for eCommerce Brands
Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and pay...
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An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize
Did you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That means...
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Individualization for Higher CR, AOV, and Repeat Purchases
There has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken...
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Connecting with Consumers at Home in a Cookieless World
“This article was originally posted on ”
It’s no secret that third-party cookies are on the way out—and...
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Innovate Through A Recession
Buckle up because are all going to go on a wild ride. I believe that a recession is inevitable. In fact, I think we are...
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Measure To Grow
Measure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having...
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Know Your Customer
I keep hearing the phrase, “own your customer.” This is like saying that you own your spouse, ridiculous! Anyone who is...
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Is it Personalization or Contextualization?
How Important is Personalization?
As an industry, we have overused the term “personalization” to a point where it...
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Artificial Intelligence
Your Marketing and eCommerce Friend
The Most Overused Term in Marketing and eCommerce?
As the co-manager of an...
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