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Attention: Is it the Next Measurement Holy Grail?
March 5 @ 3:00 pm – 6:00 pm
Digital measurement started with a simple “click thru rate” as the measurement of success….then we moved on to “viewability”…and now the industry is focused on Attention as its barometer for success. But is attention a more qualified metric of a campaign’s outcomes? During this hour panel, we’ll explore if everyone is speaking the same language when it comes to attention. Does it hold true for B2B campaigns the same as B2C? Does this new qualified measurement stick meet the different campaign goals from driving sales to brand lift to ROAS? How has attention measurement affected creative strategy?
Speakers
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