It’s bacccck! In its 3rd year, Best of the West is back and better than ever! Join us as we harness the collective knowledge of West Coast advertisers, brands, and agencies in areas where they are taking the lead.
Thanks to our sponsors Amazon, The Trade Desk and Tremor Video hear from leaders about innovations in sports marketing, entertainment and tech, privacy, and purpose-driven marketing.
Rishad Tobaccowala is the author of Restoring the Soul of Business: Staying Human in the Age of Data. He is a speaker and an advisor to many firms, including Publicis Groupe where he worked for 38 years, most recently as its chief strategist and chief growth officer!
Future Focused: Sports Marketing Presented by LVIMA
CMO of the Las Vegas Convention and Visitor’s Authority
Executive-level professional with over 20 years of Marketing and Advertising experience compiled across four award-winning advertising and a Fortune 500 company. Recently joined the Las Vegas Convention and Visitors Authority to market the world-renowned leisure and business destination, Las Vegas
COO of The Las Vegas Raiders
Jeremy Aguero is the Chief Operations and Analytics Officer of the Las Vegas Raiders. Aguero joined the Raiders in the fall of 2021 and oversees Allegiant Stadium, operational analytics, community relations, government affairs, facilities, tours and group sales and alumni relations for the Team. Prior to joining the Raiders, Aguero spent 24 years as a principal analyst with Applied Analysis, the Nevada’s leading economic, fiscal and policy research firm. A fourth-generation Las Vegas resident, Aguero has deep roots in the community and has been recognized for his efforts and leadership in economic development, education, fiscal policy and social responsibility. Aguero holds degrees from the University of Nevada, Las Vegas and the William S. Boyd School of Law.
The Future of Privacy Presented by sfBIG
Co-Founder and CEO
A 25-year digital media pioneer Richy has led seven startups: three inside of big media companies, four outside. Richy now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. In his role as CEO/COO at Medialets, Richy pivoted & sold the company to WPP. Richy was on the founding team of CNN.com, the CEO/Founder of Phase2Media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp.
Chief Privacy Officer – MediaMath
Fiona Campbell-Webster is Chief Privacy Officer at MediaMath, with over 20 years of experience advising media and digital companies. She sits on the Legal and Compliance team as the legal lead for Privacy, Identity & Data Use, and is responsible for defining the privacy program and strategic policies and processes around privacy, data use, identity, and compliance to ensure data is used ethically. Previously, Fiona was Head Legal Counsel and DPO at Beeswax (DSP) and, prior to that, she was the first and sole legal counsel and DPO at TripleLift (SSP). She has advised various AdTech companies and provided legal advice in privacy and digital marketing. Find her on LinkedIn here.
Global Chief Digital Responsibility and Public Policy Officer
As Global Chief Digital Responsibility and Public Policy Officer, Sheila leads the global data policy and digital responsibility strategies for Kinesso, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible, respectful, proportionate and fair data use. Sheila is responsible for public policy engagement with regulators, policy groups, clients and other key stakeholders globally, advocating for ethical advertising and marketing practices, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner, advisor, and reputational champion for IPG companies.
Co-Founder, General Counsel & EVP
Wayne is General Counsel, EVP and Co-Founder of SafeGuard Privacy LLC, a SaaS privacy compliance company. Previously, from 2012-2018, Managing Director UBS AG Senior legal officer accountable for the collection, transfer, processing, review and analysis of data for all significant Legal, Investigations, Privacy and Compliance matters for the bank globally, including eDiscovery, Information Governance, Data Privacy and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group. Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice.
Pragmatic Futurism Presented By ThinkNW
Nilesh Ashra helps brands invent the future using technology. He is the founder of the Wieden+Kennedy Lodge and is the co-host of the Unbalanced podcast – a show about independent work. We cover the tips, techniques, and strategies to find more balance in your life through independent work.
SFBIG (San Francisco Bay Area Interactive Group) is a non-profit professional association dedicated to connecting brands, agencies, media, and technology to further educate and connect the local industry, serve as a trusted voice for the community, while growing digital innovation and jobs in the Bay Area.