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Bigger than BIG Awards: Celebrating The Resiliency Of The Bay Area!

February 24, 2021 @ 4:00 pm - 5:00 pm


This is event is  Free for Members so please sign in to get the discount!!

ALL BIGGIES on February 24th at 5pm PST we are putting on a Bigger than BIG Awards show for 2020 recognizing the wins, the heroes and the acts of pure humanity that came out of 2020. We are very excited to get our community involved in picking the deserving people and organizations for each award


The Bay Area is home to groundbreaking technology, immersive cultural acceptance, and cutting edge creatives. Our association is made up of leaders and innovators who have created and shaped the marketing world as we know it. However, nobody anticipated a pandemic and the other shocking significant events that occurred in 2020 and continue today.


This year sfBIG is recognizing those that have been Bigger than BIG and bigger than themselves! 2020 brought with it a world spreading virus, uncountable protest, horrific wildfires and other disasters. Through 2020 has challenged us like no other, we are still here. We have proven to ourselves what human ingenuity is capable of attaining when given, what seems like, insurmountable obstacles. Lastly, we have come together and have become more unified than ever during a time when we, as a nation, are so divided. Let’s all celebrate resilience and strength as we recognize the individuals that ran headfirst into the turbulent year and made something great from it.


Bigger Than BIG Award Categories:

The Hal Riney Award

This year’s Hal Riney Award recipient is Steve KatelmanOmnicom Media Group

Diversity, Equity, Inclusion Best Practices Award

An organization that has shown outstanding leadership with DEI. This organization aims to be diverse in every way and has built a culture of belonging and acceptance. They acknowledge the differences and focus on the individual needs of the people in their organization. This award can be achieved by an organization that was ahead of its time in paving the way for DEI practices or an organization that saw the extreme need after the actions this year and acted quickly and intently to put processes in place.

Focusing on Local Support Award

The pandemic has hit local businesses extremely hard. Many staples of the Bay Area have had to shut their doors forever, others struggle to make ends meet. Do you know someone who has taken it upon themselves to lead their own crusade to support our local businesses? Have their efforts been extraordinary? We’d love to hear all about it and consider them for this heartfelt award.

Strongest Campaign and Messaging Pivot in 2020 Award

Brands that stood head and shoulders above the rest to change their messaging during the pandemic Or maybe they went back to the drawing board and created brand new messaging, a brand new campaign to better received by their consumers? We want to celebrate the organization that took a unique approach to messaging and didn’t follow the herd.

Companies that Cared Award

Loyalty is built when organizations truly put their employees first. Adapting to a 100% work-from-home environment brought about many challenges. Some companies embraced the challenge and went into overdrive to ensure all employees were more than just set up properly. If your organization made it crystal clear how much they care about their employees by coming up with creative ways to boost morale, promote employee wellness, adjust to the new normal, and more, we want to hear about it.

Going Above and Beyond Award

2020 brought out the inner humanitarian in just about everyone as we lived and witnessed the hardships of our communities and our country. However, there are those that give back to their communities on the regular and took this time to go above and beyond to lend a helping hand. Let’s recognize the person who took it upon themselves to step up and lead during a time when everyone was hurting

We are so excited to see who our community nominates. Please fill out the form below to submit a colleague or company for an Award. All Nominations must be submitted by February 12th. To submit multiple nominations just reload the page after each submission

If you have any questions please contact Zach Chayra ([email protected])


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February 24, 2021
4:00 pm - 5:00 pm


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SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.

Not a member? Join HERE