Cannes Recap 2026

For the third consecutive year, sfBIG is bringing the most important themes, insights, standout work, creative trends, and conversations coming out of this year’s festival—straight from the marketing leaders who were on the ground.

Whether you made it to the Croisette or were holding down the fort back home, this is your chance to get the real debrief on what mattered, what’s next, and what it all means for brands, agencies, media, and the broader Bay Area marketing community.

Sessions and Speakers

Session 1

Creativity as an Enterprise Business Growth Engine: This session will bring together leading B2B marketers to discuss how creativity, data, AI, and connected marketing systems drive measurable outcomes across the full funnel.

Ricky Abbott, President, Transmission (Moderator)

Prachi Gore, CMO, Asana

Carmen True, SVP, HP Solutions Marketing

Session 2

The Creativity Behind Work That Wins and Builds Cultural Relevance: The most effective marketing of this moment doesn’t just reach consumers—it earns their participation and leaves a cultural mark. This session brings together the marketing and creative minds behind some of the year’s most culturally resonant work: campaigns redefining how iconic everyday brands show up in culture, brand partnerships that turn real-life experience, joy, and community into moments that transcend the transaction, and platforms building fiercely loyal creator communities. Together, they’ll unpack what it takes to produce creativity that wins — the strategic discipline, cultural fluency, and human insight behind work that doesn’t just perform, but endures.

Jason Haikara, Head of Industry Relations, 3C Ventures (Moderator)

Charlotte Cordova, Senior Communication Strategist, Goodby Silverstein & Partners

Cynthia Clevenger, Senior Vice President B2B Marketing, Tubi

Megan Baker, Senior Vice President, Group Account Director, Digitas

Come connect with the sfBIG community, hear from Bay Area leaders, and help us uncover the Mystery of Cannes together.

Registration: 2:30pm
Content: 3:00pm – 5:00pm
Networking: 5:10pm-6:30pm

Sponsorship opportunities are still available. Reach out to [email protected] for more details!