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SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.
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RESCHEDULED – Content After Dark: The Next Wave of Programmatic is Creative – Is Data Really King?
July 12 @ 5:00 pm – 8:00 pm
Tickets Are Free for Members – You need to be logged in
For years, the industry has been hyper-focused on data, targeting, privacy, and supply chain. It makes sense as the programmatic ecosystem cleans up the pipeline for transparency and performance. The loser? Creative. Creative is one of the most influential drivers of performance… and will become ever-the-more important with the deprecation of the cookie and the challenges of a largely non-addressable ecosystem as a result.
Join us for some drinks, snacks, and some lively discussion about the next wave of programmatic media and the role creative will play in driving success.
Address: 110 5th Street, 2nd Floor – Check-in first in the lobby
SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.
Not a member? Join HERE
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