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SUMMARY:Content Breakfast: Do Your Media Initiatives Align with Consumer Demand for Privacy?
DESCRIPTION:Location: Publicis office: 350 Bush St 19th Floor\, San Francisco\, CA 94104 \n\n\n\n\n\n\n\nTickets are $25 for Guests but FREE for Members.  Members\, Please Log in to Get Your Discount\n\n\n\n\n\n\n\n\n\nCurrently\, 89% of consumers are more likely to spend with brands committed to protecting their privacy\, putting the digital marketing industry in a unique position to rewrite data collection and activation rules. \n\n\n\nWhen consumers opt-out of being tracked\, programmatic advertising\, and the tech that supports it\, stops working. This current regulatory wave is forcing adtech and advertising to evolve into a responsible and ethical ecosystem. Does your media align with consumers’ demand for privacy? On the ethical meter – where would your media executions rank? \n\n\n\nJoin sfBIG for our first content breakfast since Covid\, on Wednesday\, October 12\, 8:00am at the Publicis great room. Hear from leading industry voices on how advertisers\, agencies\, publishers and adtech partners are addressing consumer concerns to reach audiences in a responsible privacy-compliant manner. \n\n\n\nPANEL PARTICIPANTS: \n\n\n\nModerator – Sarah Shaikh – Quantcast – Sr. Strategic Partnership Executive\n\n\n\nFirst Republic Bank – An Bui – Director\, Marketing\n\n\n\nDigitas – Jordan Arkin\, Associate Director\, Data & Analytics\n\n\n\nMedia Matters – Sara Owens\, VP Analytics & Data\n\n\n\nPermutive  – Bessie Frank\, Permutive – Sr. Director Advertiser Strategy
URL:https://sfbig.org/event/content-breakfast-privacy/
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