How Brands Win In Culture

As audiences increasingly seek connection over content, fandom has emerged as a powerful driver of trust, loyalty, and long-term growth.

With major sports moments on the horizon, the continued rise of women’s sports, and creators playing a defining role in culture, this conversation examines how brands can move beyond sponsorships to become meaningful participants in the communities people care about most.

We’ll discuss:

– What it takes to turn cultural relevance into lasting brand equity and growth

– How fandom has evolved from audience targeting to identity and belonging — and why that shift matters for both B2C and B2B brands

– The role creators, athletes, and community leaders play in building credibility and influence in ways brands can’t achieve alone

– How brands can show up consistently and authentically in culture, rather than chasing one-off moments

Huge thank you to our Networking sponsor MiQ and our Supporting sponsor Infillion for making this event happen!