BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SFBig - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:SFBig X-ORIGINAL-URL:https://sfbig.org X-WR-CALDESC:Events for SFBig REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20220313T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20221106T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210818T110000 DTEND;TZID=America/Los_Angeles:20210818T120000 DTSTAMP:20260418T230443 CREATED:20210720T024653Z LAST-MODIFIED:20210818T022116Z UID:10000068-1629284400-1629288000@sfbig.org SUMMARY:How Influencer Marketing is Changing Content\, Commerce\, and Inclusion DESCRIPTION:Thriving through Change with Influencer Marketing\nLinqia // sfBIG \nInfluencer marketing has been on the rise and we saw it accelerate further in 2020 due to the pandemic. According to the annual Influencer Marketing Benchmark Report\, ever since 2016 there has been a yearly increase of at least 50% to the overall estimated market size of the industry. The lockdowns led to increased social media usage\, a change in consumer behavior from Covid-19\, there were production challenges around traditional advertising shoots\, audiences turned toward authenticity and curated content\, and brand budgets were upended\, requiring quick-turn pivots. All of these issues and more inspired plenty of brands to partner with influencers this past year in order to get the word out in a relevant\, topical and mindful way. \nJoin sfBIG on Wednesday\, August 18th at 12noon PST to explore how Influencer Marketing has grown over the past few years\, uncover how agencies and brands are developing strategic programs utilizing Influencers\, and discuss how do we measure these programs to prove our value. \nOur Moderator:\n \nKeith Bendes\, VP – Brand Strategy\, Linqia \nLabeled a leading voice in the intersection of marketing and technology by Forbes\, Keith has led sales and marketing strategy for some of the world’s largest and innovative brands including Bud Light\, Dove\, Axe\, Pepsi\, Nissan\, and Microsoft. Keith has spoken on some of the biggest marketing stages with the brightest brand thinkers\, from CPG global leaders to tech icons like Jack Dorsey. As Vice President of Brand Strategy at Linqia\, Keith works with leading brands to develop 360 influencer strategies that drive scalable\, measurable business results. Keith lives (and works) in San Francisco\, California with his wife and daughter. \nOur Panelists:\n \nJennifer Manger\, Head of Social Media Marketing\, Wells Fargo \nJennifer Manger leads the Publishing\, Capabilities\, and Governance team for Wells Fargo Social Media Marketing. Jennifer and her team manage all the content you see across all of Wells Fargo’s social media channels; including all paid social campaigns and organic content publishing and execution. Jennifer is a founding member of the Wells Fargo Social Media team and has been instrumental in its growth\, development\, and scope. Prior to joining Wells Fargo\, Jennifer was Director of Business Development for Financial Services at AOL\, led Digital Media Sales for eHarmony\, and founded her own consultancy company to support companies branded presences in Social Media\, including Travelocity\, SF Giants\, Skky Vodka\, among others. Jennifer is an avid traveler\, an animal lover\, and currently working on her Masters’s in Law. \n \nLaBrandon Dates\, Marketing Leader & Content Creator \nLaBrandon is an experienced marketing executive and digital content creator. Over the course of his career\, LaBrandon has successfully applied his unique mix of skills to lead global marketing and communications programs for companies in commercial real estate\, finance\, health insurance\, and travel and tourism. Living out his passion for creative storytelling\, LaBrandon microblogs on Instagram and executes influencer collaborations with brands including Warby Parker\, Reebok\, Fossil\, Nordstrom\, Papa John’s\, and Roku. LaBrandon self-published a coffee table book that showcases his wanderlust and personal style. Beyond 1316 is a visual testimony – a point-of-view does not have to be contained by humble beginnings. \nDrew McGowan\, President\, Open Heart Marketing & Communications \nDrew is a purpose-driven leader with strategic communications\, brand marketing\, influencer marketing\, and partnership experience with an emphasis on driving change through authentic storytelling. He brings a unique perspective to marketing via his diverse career path including corporate\, agency\, nonprofit\, and government organizations. Drew leads his consulting practice helping brands develop marketing and communications programs. Working with brands such as MasterClass\, e.l.f. Beauty\, Embarc\, and Creama Lusso\, his work includes influencer and partner outreach\, content creation\, media outreach\, social media\, event management\, message development\, and cause marketing. Previously\, Drew led influencer marketing and communications at Clif Bar & Company\, partnerships for Another Planet Entertainment\, as well as entertainment marketing for The Clorox Company. He also spent 9 years in the agency world and helped start a nonprofit building playground’s across the country. Drew serves on the board of directors of the Influencer Marketing Association. Drew lives (and works) in Oakland\, Calif. with his wife\, 2 boys\, and a rowdy dog named Rowdy. He continually thinks about sustainability\, particularly around the evolution of food and how it affects our society. He’s also a member of a competitive BBQ team that’s won 3 world championships while living a plant-based lifestyle. \n  \n\nZoom Information:\nWhen: Aug 18\, 2021\, 12:00 PM Pacific Time (US and Canada)\nTopic: sfBIG Content Event 8/18: How Influencer Marketing is Changing Content\, Commerce\, and Inclusion \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83091148792?pwd=MG1uSWlwclN1aEQyMGZKbnBvQXdZdz09 \nPasscode: sfBIG \n\nJoin by Mobile:\nUS: +16699009128\, or +12532158782\, \nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128  or +1 253 215 8782  or +1 346 248 7799  or +1 646 558 8656\nWebinar ID: 844 8095 4436\nPasscode: 466603\nInternational numbers available: https://us02web.zoom.us/u/kby6NXGh9x URL:https://sfbig.org/event/how-influencer-marketing-is-changing-content-commerce-and-inclusion/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/07/LL-Featured-Images-21.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210616T110000 DTEND;TZID=America/Los_Angeles:20210617T120000 DTSTAMP:20260418T230443 CREATED:20210521T002035Z LAST-MODIFIED:20210616T235149Z UID:10000047-1623841200-1623931200@sfbig.org SUMMARY:How The Internet Cookie Crumbles DESCRIPTION:How The Internet Cookie Crumbles\nWednesday\, June 16th\, 12-1 PM PDT\nLosing cookies could be the best thing for marketers:\nWith the cookies crumbling in 2022\, sfBIG is bringing together a stellar lineup of industry experts to uncover what ‘no cookies’ means…no tracking\, no targeting\, no media measurement\, no attribution\, and no personalized messaging. Join us on June 16th at noon to explore a world without cookies – is your organization prepared?  According to a March 2021 IAB report\, the majority of brands are ill-prepared and publishers stand to lose billions as cookies go away. Our panel will discuss why the cookie has been so important and dig into the impact its removal will have on the advertising industry. \nOur Moderator:\nSara Owens\, Head of Analytics & Data Sciences\, Media Matters Worldwide \n \nSara leads the Analytics and Data Sciences at Media Matters Worldwide. She has deep experience across every side of the industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories. She pushes her teams as well as clients to look past reporting and observations to find true insights as that is what ultimately unlocks meaningful opportunities to create an emotional connection between brand and consumer. \nOur Speakers:\nSteve Latham\, Global Head of Analytics\, Flashtalking \n \nSteve is responsible for product strategy\, go-to-market\, and client success for Flashtalking Identity and Analytics products. Designed and commercialized Flashtalking’s award-winning Encore attribution platform and led the initiative to introduce privacy-friendly\, cookieless identity orchestration\, personalization\, and measurement. Global SME and frequent speaker on data\, analytics\, and identity in the post-cookie world.  \nGiovanni Gardelli\, Senior Director Ad Targeting & Identity Products\, Verizon Media \n \nGio Gardelli is responsible for all ad products covering audience & contextual targeting\, as well as identity for Verizon Media Ad Platforms. Since he joined Verizon Media in 2018\, he has been focusing on building solutions to prepare advertisers and publishers for a future without cookies & IDFAs\, including ConnectID\, NextGen Audience targeting\, and more. \n  \nBrandon Zirkle\, Senior Director of Partnerships\, T-Mobile \n \nBrandon Zirkle has been developing and leading product and data strategies within the ad tech industry for almost 20 years. Zirkle is currently the Senior Director of Partnerships at T-Mobile where he leads Advertising Technology Partnerships & Strategy for T-Mobile’s Marketing Solutions Division and focuses on the measurement\, identity\, and audience data strategy. Before T-Mobile\, Zirkle served as the Group Manager of Marketing Solutions at Microsoft\, where he led the development of Microsoft’s global display advertising data strategy and managed all Microsoft’s third-party data provider relationships\, including inbound business development\, product assessment\, and contract negotiations. Additionally\, Zirkle has a breadth of startup experience and has held leadership roles at aQuantive and PushSpring\, with both achieving successful exits. \nZirkle holds a Bachelor of Science in industrial engineering from Kansas State University and an MBA from the University of Washington’s Michael G. Foster School of Business. \n  \nBe sure to sign up for this jam-packed panel of experts on all things cookies as we prepare for the impact its removal will bring URL:https://sfbig.org/event/how-the-internet-cookies-crumbles/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/05/LL-Featured-Images-17.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210603T160000 DTEND;TZID=America/Los_Angeles:20210603T170000 DTSTAMP:20260418T230443 CREATED:20210527T230455Z LAST-MODIFIED:20210602T014845Z UID:10000048-1622736000-1622739600@sfbig.org SUMMARY:The Masculinity Detox: A Late Night Fireside Chat with New Author Joey Dumont DESCRIPTION:The Masculinity Detox\nA conversation about male toxicity\, mental health\, and what marketers can do about it with Joey Dumont\, author of “Joey Somebody”\n \n\n\nJoey Dumont is a San Francisco ad industry veteran and author of the memoir “Joey Somebody: The Life and Times of a Recovering Douchebag.” Join the sfBIG community for a book reading and conversation between Joey and Adam Kleinberg\, CEO of Traction\, a marketing accelerator for in-house teams\, about the recipe for detoxifying masculinity\, redefining your definition of success\, and unleashing your inner little league coach.\n\nThe Author:\n \nJoey Dumont\, Author (Joey Somebody) & Co-Founder\, True Thirty LLC \nDuring his career as an advertising executive in San Francisco\, Joey led business development teams for nearly two decades.  He also served as an Executive Producer on The Naked Brand documentary\, a film that chronicled the needed evolution of consumer brands and their advertising agencies due to the advent of social technology and a shifting cultural landscape.\n\nIn 2017\, Joey took a break from his career to write a book called\, Joey Somebody\, The Life and Times of a Recovering Douchebag.  His book explores the very heavy topics of parental neglect\, arrogance\, insecurity\, anxiety\, and episodic depression through the lens of dark humor and self-deprecation.  He also launched a podcast called\, Laugh Your Cry Out\, where he invites his weekly guests to share their own stories of a less than optimal childhood  – where nothing is off-limits – and laughing at oneself is recommended.\n\nJoey believes that laughter is the beginning of healing.  And is now on a mission to prove just that.\n\n\nOur Host:\n \nAdam Kleinberg\, CEO/Founder\, Traction \nBorn and raised in New York\, Adam bought a one-way ticket to California after graduating from Cornell. From an early age\, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. \nIn the entrepreneurial spirit\, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies\, he had officially earned the title. In 1997\, he was blogging before the word “blog” was coined. In 1998\, he was the resident Flash guy at Think New Ideas\, a hot integrated agency. In 2000\, he was recruited to help start the SF office of Tribal DDB. \nAdam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world’s greatest brands have borne out that philosophy. In 2019\, he led the transformation of Traction into a marketing accelerator for in-house teams to better serve the needs of marketers in today’s fast-paced\, data-driven environment. He plays a hands-on strategic role with Traction’s clients to help ensure that their business objectives are aligned to the needs\, desires\, and behaviors of their customers. At Traction\, he’s been proud to work on great brands like Apple\, Adobe\, Alibaba.com\, The Apothecarium\, Bank of America\, CamelBak\, Dolby\, First Republic Bank\, Lenovo\, McCormick & Co.\, The RealReal\, and Wristcam. \nA prolific writer\, Adam has spoken at dozens of industry conferences around the world and published over a hundred articles in industry publications such as Adweek\, Ad Age\, Fast Company\, Forbes\, Entrepreneur\, Mashable\, and others. In 2013\, he was a MediaPost All-Star\, an award given to the three most influential digital creatives in the US each year. \n\nWe can’t wait to bring you this brilliant after-hours chat. RSVP today to make sure you don’t miss out! \n  \nZoom Information:\nWhen: Jun 3\, 2021\, 05:00 PM Pacific Time (US and Canada)\nTopic: The Masculinity Detox: A Late Night Fireside Chat with New Author Joey Dumont \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/84470704838?pwd=QngzL2JNdU5DdDNMdE96UVFzU3JBQT09 \nPasscode: sfBIG \nor \nJoin by mobile:\nUS: +1 669 900 9128  or +1 253 215 8782   \nWebinar ID: 844 7070 4838\nPasscode: 699542 URL:https://sfbig.org/event/a-late-night-fireside-chat-with-new-author-joey-dumont/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/05/24.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210512T110000 DTEND;TZID=America/Los_Angeles:20210513T123000 DTSTAMP:20260418T230443 CREATED:20210413T232225Z LAST-MODIFIED:20210513T002601Z UID:10000046-1620817200-1620909000@sfbig.org SUMMARY:Best of the West 2.0 DESCRIPTION:Marketing Fast Forward: Untangling 2021\nDate: Wednesday\, May 12\, 12 – 2:00pm PDT\n  \nThe Event is Today! Registrar Here To Join Best Of The West:\n https://www.joinballoon.com/events/best-of-the-west \nIn summer 2020\, the West Coast’s most prominent marketing organizations came together to discuss how brands\, agencies\, technology\, and talent began navigating a sea of uncertainty. The conversations were candid. The ideas on how to succeed were bold.  \nAlmost a year later\, we’ve all experienced and learned more than we could have imagined—and it remains a chaotic web. But what’s next? What’s even “normal” now? And how do we move forward? \nThinkLA\, the Las Vegas Innovation Marketing Association (LVIMA)\, sfBIG\, and ThinkNW pick up the conversation to host four 20-minute sessions discussing the recent past\, present and an actionable\, fruitful future in the following topics: \n\nEntertainment\, Sports\, and eSports – ThinkLA\nPrivacy – sfBIG\nPurpose – ThinkNW\nTravel and Tourism – LVIMA\n\nOpening Our Discussions\n\nJohn Durham\, CEO/Managing General Partner\, Catalyst SF \nsfBIG’s Lineup of Speakers\n \nMiles Fisher\, Sr. Director\, Ad Sales & Strategy\, T-Mobile \nMiles has spent his career in the programmatic advertising space helping brands/agencies hone their data-drivenmarketing strategies across media channels. Miles currently oversees the Marketing Solution’s Sales Organization at T-Mobile. He joined T-Mobile in 2019\, where he has led the rebrand of T-Mobile’s ads and data monetization business\, scaled the team\, and drove the acquisition of PushSpring\, a mobile-first audience platform. \n \nChris Curtin\, Former Marketing Executive at Visa\, HP and Disney \nChris Curtin is the Former Marketing Executive at Visa and also HP and Disney\, he is responsible for shaping Visa’s marketing strategy to drive the commercialization of digital payment products and platforms with issuers\, merchants\, global mobile network operators\, and new channels. \n \nSheila Colclasure\, Global Chief Digital Responsibility and Public Policy Officer\, IPG Kinesio \nAs Global Chief Digital Responsibility and Public Policy Officer\, Sheila leads the global data policy and digital responsibility strategies for Kinesso\, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible\, respectful\, proportionate\, and fair data use. Sheila is responsible for public policy engagement with regulators\, policy groups\, clients\, and other key stakeholders globally\, advocating for ethical advertising and marketing practices\, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner\, advisor\, and reputational champion for IPG companies. \n  \nJules Polonetsky\, CEO\, The Future of Privacy Forum \nJules serves as CEO of the Future of Privacy Forum\, a Washington\, D.C.-based non-profit organization that serves as a catalyst for privacy leadership and scholarship\, advancing principled data practices in support of emerging technologies. FPF is supported by the chief privacy officers of more than 185 leading companies\, several foundations\, as well as by an advisory board composed of the country’s leading academics and advocates. FPF’s current projects focus on AI and Ethics\, Connected Cars\, Health\, Research Data\, Smart Communities\, Ad Tech\, Youth\, Ed Tech\, Privacy Legislation\, and Enforcement\, and Global Data Flows.  \nJules also serves as Chairman of the International Digital Accountability Council and as Co-Chairman of the Israel Tech Policy Institute.  Jules is co-editor of The Cambridge Handbook of Consumer Privacy\, published by Cambridge University Press (2018). More of his writing and research can be found at www.fpf.org and on Google Scholar and SSRN. \n \nRichy Glassberg\, Co-Founder/CEO\, SafeGuard Privacy \nA 24-year digital media pioneer that has led seven start-ups: three inside of big media companies\, four outside\, Richy Glassberg now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands\, agencies\, and media companies. Richy was on the founding team of CNN.com/CNNSI.com/CNNfn.com\, the CEO/Founder Phase2media\, a co-founder of IAB\, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN\, Turner Broadcasting\, and News Corp. In his role as CEO at Medialets\, Richy pivoted & sold the company to WPP.  \nWayne Matus\, Co-Founder | General Counsel & EVP\, SafeGuard Privacy \nWayne is General Counsel\, EVP\, and Co-Founder of SafeGuard Privacy LLC\, a SaaS privacy compliance company. Previously\, from 2012-2018\, Managing Director UBS AG Senior legal officer accountable for the collection\, transfer\, processing\, review\, and analysis of data for all significant Legal\, Investigations\, Privacy\, and Compliance matters for the bank globally\, including eDiscovery\, Information Governance\, Data Privacy\, and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group. Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice. \nLVIMA’s Speakers:\n Chad Brown\, Vice President of Marketing\, JC Hospitality LLC (Virgin Hotels)\nBrandon Doll\, Sr. Vice President of Strategy & Business Development for the Las Vegas Raiders.\n\nThinkNW’s Speakers: \nKevin Carroll\, Founder\, Author\, Speaker\, Performance Coach at Katalyst\nNatalie Bowman\, Managing Director\, Marketing and Advertising at Alaska Airlines\n\nThinkLA’s Speakers:\nAlessandro Uzielli\, Ford \nStuart McLean\, CEO\, FAST TV\n\nTHANK YOU TO THIS YEARS SPONSORS\nMarketing Solutions\, a division of T-Mobile USA & Future PLC\n\n\n\nRegister and Sign-In Today By Clicking\n Here URL:https://sfbig.org/event/best-of-the-west-2-0/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/04/LL-Featured-Images-16.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210505T123000 DTEND;TZID=America/Los_Angeles:20210506T133000 DTSTAMP:20260418T230443 CREATED:20210409T000907Z LAST-MODIFIED:20210505T232234Z UID:10000045-1620217800-1620307800@sfbig.org SUMMARY:Maximizing your Programmatic in China with MIQ DESCRIPTION:MiQ & sfBIG\nMay 5th\, 1:30 PM PST \nReaching China from North America via programmatic media means businesses can now speak to Chinese audiences leveraging a hugely powerful channel. Powerful in that programmatic allows us to access\, target\, and measure a brand’s digital marketing\, in China\, among one of the largest and most digitally active populations. As a global business with offices around the world\, MiQ is helping our clients grow their businesses and connect global programmatic efforts to make the most of their investments. For brands\, we stand out as a partner that delivers outcomes in China; this may be sales for a luxury retail e-commerce brand or leads for a B2B marketer. \nFor agencies\, across holding companies and independents worldwide\, we’re helping them to connect their marketing efforts\, be efficient\, and enhance their global capabilities. Also\, the level of transparency and insight MiQ delivers back to brands is of major value to all of our partners; we help our partners learn more and improve faster. All of our clients are looking for sustainable growth\, and China is a huge part of that ambition at MiQ\, and one we share with passion and expertise.  \nJoin this session as MIQ and sfBIG help you to learn more about how you can maximize your reach to China and get the most out of your programmatic investments. \nOur Moderator:\nJoseph Worswick\, RVP of Sales\, West Coast\, MIQ \n\nAs RVP of Sales\, Joe is responsible for leading the commercial strategy and team across the West Coast of the US. Joe has worked in the AdTech space for over 15 years\, with almost 10 years at MiQ. Joe originally helped launch the MiQ business in London with their co-founders in 2011\, going on to lead the UK Sales team in 2015 before being made Managing Director for the UK in 2017. Joe moved to the US to help launch the West Coast operation at the start of 2019 as part of our global expansion strategy. With a passion for helping clients solve problems and finding innovative ways to get the most out of their data and digital advertising efforts\, Joe has experience working with every major Agency Holding company\, 100’s Independent agencies\, and global clients directly. \nOur Speaker:\nBrian Ecclesine\, VP of National Sales\, China\, MIQ \n \nAs VP of National Sales at MiQ\, Brian is responsible for China Inbound commercial operations in North America. Brian is a seller with a passion for helping people and businesses achieve the most challenging and important objectives they can set for themselves. Brian was instrumental in building out MiQ’s US commercial efforts and has worked to bring MiQ’s solutions to global brands and agencies for over five years. \n  \nZoom Information:\nYou are invited to a Zoom webinar.\nWhen: May 5\, 2021\, 01:30 PM Pacific Time (US and Canada)\nTopic: Maximizing Your Programmatic in China w/ MiQ & sfBIG \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83091148792?pwd=MG1uSWlwclN1aEQyMGZKbnBvQXdZdz09 \nPasscode: sfBIG URL:https://sfbig.org/event/maximizing-your-programmatic-in-china-with-miq/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/04/LL-Featured-Images-6.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210421T110000 DTEND;TZID=America/Los_Angeles:20210421T120000 DTSTAMP:20260418T230443 CREATED:20210227T025103Z LAST-MODIFIED:20210421T052128Z UID:10000049-1619002800-1619006400@sfbig.org SUMMARY:sfBIG's State of The News DESCRIPTION:Putting Trust to The Test\nThe past year has put trust in business\, government\, and media to the test. Trust in all news sources has been driven to record lows with social media (35 percent) and owned media (41 percent) the least trusted; traditional media (53 percent) saw the largest drop in trust at 8 points globally.  \nWith primary news sources no longer the only source. We have seen how our trust and our perspective of the media has changed. News Consumption\, however\, is still on a continuous rise. With global online media consumption doubling in 2020 we now are more connected than ever and with more news sources becoming common use to the public there is an incomprehensible amount of information. The more news that continues to pour out\, the more opportunities there are for misinformation. Now more than ever\, brands need to know the importance of having good information hygiene.  \nJoin the sfBIG community on Wednesday\, April 21st at 12pm as we partner with The Wall Street Journal to dive into how the state of news is evolving\, unearth how social media has given voice to the masses\, develop promising practices for information hygiene\, and explore how these factors impact the marketing industry.  \n\nModerating This Event:\nRobert Welch\, Vice President of Enterprise Media and Partnerships\, \nThe Wall Street Journal \n \nRobert Welch is responsible for leading integrated solutions teams in order to forge strong client partnerships and cross-platform revenue opportunities. Welch has been with The Wall Street Journal for over 13 years in a variety of roles within the media and marketing division working with key clients across the Automotive\, Technology\, Financial\, Media & Entertainment\, Corporate\, and Professional Services sectors. Prior to The Wall Street Journal\, Robert held a variety of sales and new business development roles at Mediaspace Solutions\, ESPN The Magazine\, Emachines Inc\, and the New York Daily News. He serves on the board of the NYC chapter of ANA Business Marketing and is a graduate of the University of Virginia. \nPanelists For This Event:\nNick Sallon\, Head of US News Partnerships\, \nTwitter \n \nNick currently leads US News Partnerships for Twitter. He joined Twitter in 2015 as Periscope’s content strategy lead and quickly expanded his remit to lead Twitter’s live news business where he focused on improving digital video strategy and revenue opportunities for news organizations and expanding existing partnerships with a range of news publishers to launch live programing including Bloomberg’s TicToc and Buzzfeed News’ AM2DM. Prior to Twitter\, Nick ran Content acquisition and Business Development at Aereo. \nSheryl Zhong\, Account Director\, Partner\, \nWavemaker \n \nSheryl graduated from the London School of Economics and Political Sciences in 2008 with a Master’s Degree in Media and Communications. Since then\, she has been helping brands to grow and navigate the ever-changing media world for over 12 years. At Wavemaker\, Sheryl is responsible for leading the development of holistic media and communications strategies and working closely with a team of planning experts in Digital\, TV\, Social\, Search and SEO to execute and optimize media campaigns. Sheryl has solved numerous challenges for clients in Gaming\, Entertainment\, Financial Services\, Web Services verticals and has worked on both B2B and B2C initiatives. Prior to Wavemaker\, Sheryl worked at independent digital agencies in the U.K. and specialized in affiliate marketing. \n  \nZoom Information\nYou are invited to a Zoom webinar. \nWhen: April 21\, 2021\, 12:00 PM Pacific Time (the US and Canada)\nTopic: sfBIG’s State of The News \nPlease click the link below to join the webinar: \nhttps://dowjones.zoom.us/webinar/register/8216173049522/WN_-4CyM_wuSY2nmOx3Y89ing \n  URL:https://sfbig.org/event/sfbigs-state-of-the-news/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/02/LL-Featured-Images-7.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210318T070000 DTEND;TZID=America/Los_Angeles:20210405T160000 DTSTAMP:20260418T230443 CREATED:20210310T025900Z LAST-MODIFIED:20210310T034051Z UID:10000053-1616050800-1617638400@sfbig.org SUMMARY:sfBIG's March Madness Bracket Challenge DESCRIPTION:March Madness is one of the biggest\, most entertaining\, and exciting events in all sports. Every spring people all over the country tune in to watch 68 teams compete in a single game elimination tournament to decide the best team in all of NCAA Division 1 basketball. This year\, the 2021 NCAA Division 1 men’s basketball tournament will be like no other before it. With no tournament being played in 2020 this competition holds the weight of two years for players playing for pride\, desire\, and aspirations of being crowned national champions. With this comes the bracket challenge. \nThe goal: to guess the outcome of every game in this tournament in hopes of creating the perfect bracket. \nsfBIG’s Challenge: In honor of this year’s March Madness sfBIG will be holding an open bracket challenge to all those who wish to participate\, with the most perfect bracket being crowned the sfBIG BIGgest Baller along with a prize for the person with the best bracket submitted.  \nWe encourage our members to invite anyone they want to participate in sfBIG’s March Madness Bracket Challenge! We will be hosting this group through ESPN’s Tournament Challenge Platform.  \nIn order to participate\, you must sign up with ESPN which is a super easy and quick process. Then you must join the sfBIG March Madness Group.  \nTo join the sfBIG March Madness Brack Challenge Click Here! \nThis is a Private group and requires a password to join. \nPassword: sfBIG  \nLimit to 1 entry per person \nAll submissions for the bracket challenge must be submitted by Thursday\, March 18th before the first game tips off.\n \nGood Luck to all Tournament Participants! \n  URL:https://sfbig.org/event/sfbigs-march-madness-bracket-challenge/ LOCATION:ESPN Bracket Challenge ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/03/LL-Featured-Images-3.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20210224T160000 DTEND;TZID=America/Los_Angeles:20210224T170000 DTSTAMP:20260418T230443 CREATED:20210121T023518Z LAST-MODIFIED:20210224T080925Z UID:10000058-1614182400-1614186000@sfbig.org SUMMARY:Bigger than BIG Awards: Celebrating The Resiliency Of The Bay Area! DESCRIPTION:This is event is  Free for Members so please sign in to get the discount!!\nALL BIGGIES on February 24th at 5pm PST we are putting on a Bigger than BIG Awards show for 2020 recognizing the wins\, the heroes and the acts of pure humanity that came out of 2020. We are very excited to get our community involved in picking the deserving people and organizations for each award \n  \nThe Bay Area is home to groundbreaking technology\, immersive cultural acceptance\, and cutting edge creatives. Our association is made up of leaders and innovators who have created and shaped the marketing world as we know it. However\, nobody anticipated a pandemic and the other shocking significant events that occurred in 2020 and continue today. \n  \nThis year sfBIG is recognizing those that have been Bigger than BIG and bigger than themselves! 2020 brought with it a world spreading virus\, uncountable protest\, horrific wildfires and other disasters. Through 2020 has challenged us like no other\, we are still here. We have proven to ourselves what human ingenuity is capable of attaining when given\, what seems like\, insurmountable obstacles. Lastly\, we have come together and have become more unified than ever during a time when we\, as a nation\, are so divided. Let’s all celebrate resilience and strength as we recognize the individuals that ran headfirst into the turbulent year and made something great from it. \n  \n\nBigger Than BIG Award Categories:\nThe Hal Riney Award\nThis year’s Hal Riney Award recipient is Steve Katelman – Omnicom Media Group \nDiversity\, Equity\, Inclusion Best Practices Award\nAn organization that has shown outstanding leadership with DEI. This organization aims to be diverse in every way and has built a culture of belonging and acceptance. They acknowledge the differences and focus on the individual needs of the people in their organization. This award can be achieved by an organization that was ahead of its time in paving the way for DEI practices or an organization that saw the extreme need after the actions this year and acted quickly and intently to put processes in place. \nFocusing on Local Support Award\nThe pandemic has hit local businesses extremely hard. Many staples of the Bay Area have had to shut their doors forever\, others struggle to make ends meet. Do you know someone who has taken it upon themselves to lead their own crusade to support our local businesses? Have their efforts been extraordinary? We’d love to hear all about it and consider them for this heartfelt award. \nStrongest Campaign and Messaging Pivot in 2020 Award\nBrands that stood head and shoulders above the rest to change their messaging during the pandemic Or maybe they went back to the drawing board and created brand new messaging\, a brand new campaign to better received by their consumers? We want to celebrate the organization that took a unique approach to messaging and didn’t follow the herd. \nCompanies that Cared Award\nLoyalty is built when organizations truly put their employees first. Adapting to a 100% work-from-home environment brought about many challenges. Some companies embraced the challenge and went into overdrive to ensure all employees were more than just set up properly. If your organization made it crystal clear how much they care about their employees by coming up with creative ways to boost morale\, promote employee wellness\, adjust to the new normal\, and more\, we want to hear about it. \nGoing Above and Beyond Award\n2020 brought out the inner humanitarian in just about everyone as we lived and witnessed the hardships of our communities and our country. However\, there are those that give back to their communities on the regular and took this time to go above and beyond to lend a helping hand. Let’s recognize the person who took it upon themselves to step up and lead during a time when everyone was hurting \n\nWe are so excited to see who our community nominates. Please fill out the form below to submit a colleague or company for an Award. All Nominations must be submitted by February 12th. To submit multiple nominations just reload the page after each submission \nIf you have any questions please contact Zach Chayra (zach@catalystsf.com) URL:https://sfbig.org/event/bigger-than-big-awards-celebrating-the-resiliency-of-the-bay-area/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2021/01/LL-Featured-Images-19-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201201T110000 DTEND;TZID=America/Los_Angeles:20210115T223000 DTSTAMP:20260418T230443 CREATED:20201204T043004Z LAST-MODIFIED:20201231T014033Z UID:10000057-1606820400-1610749800@sfbig.org SUMMARY:sfBIG's Giving BIG Holiday Season Auction DESCRIPTION:Welcome to sfBIG’s Giving BIG Holiday Season Auction!!!\nBeginning on December 3rd\, 2020\nJoin us in Giving BIG this year! Since this year has been ever-changing and unpredictable we are holding sfBIG’s Holiday Season fundraiser by having an online auction! Members will be given the opportunity to place bids on items and experiences we have had donated. This is an all month-long experience\, with the auction catalog being updated weekly to give you lots of items and experiences to choose from. We want you to win!  The auction becomes live at 12:00 PM PST Thursday\, December 3rd. Below you can find the instructions for registering and placing bids on our auction platform. \nHow to Register and Bid: \n1. To register for this auction at any point this month click the link below and head to our holiday auction landing site. \n2. From there you can view the catalog but are unable to bid unless you register or sign in. \n3. To register we only require your name\, email\, and phone number. \n4. You will from then on use your email to log in and monitor your current bids and place new ones. \n5. Once an account is registered you can start winning in this auction. \nWe hope to give you a unique and exciting auction experience. With low minimums for amazing rewards take the opportunity to visit the link below and see what is available! \n  \nsfBIG Holiday Season Auction \n  URL:https://sfbig.org/event/sfbigs-giving-big-holiday-season-auction/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/12/LL-Featured-Images-15.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201112T073000 DTEND;TZID=America/Los_Angeles:20201112T133000 DTSTAMP:20260418T230443 CREATED:20200911T025241Z LAST-MODIFIED:20201111T012817Z UID:10000037-1605166200-1605187800@sfbig.org SUMMARY:sfBIG's 6th Annual Golf Tournament DESCRIPTION:For our 6th year in a row\, sfBIG is thrilled to bring back the annual sfBIG Golf Tournament at the amazingly beautiful Presidio Golf Course! \n This is set to be our biggest event of the year!  \nBe sure to come out and show us who can drive for show\, who can putt for dough\, or who can win all the raffles after the golfing even starts (while socially distancing). We encourage everyone who can to come out and do all 3! \nThis is a full-day event so be sure to get time off\, dust off your clubs\, and bring your hand sanitizer!  The Tournament is set for Thursday\, November 12th at the Presidio Golf Course. We are expecting a sell-out event so please secure your foursome NOW! \n\nRegistration/Check-In: 9:00 AM\nFirst Tee-Off: 9:30 AM\n\nDue to the ongoing pandemic\, this is set to be one of our only in-person events of the year! That makes this a can’t miss event. We hope to see you all there and enjoy this fantastic event together safely! #sfBIGGOLF \nThis year we are having a post-tournament virtual event where we will recap all the winners\, hear from all the sponsors\, hand out awesome golf raffle prizes\, and bring another annual sfBIG Golf Tournament to a close. You’ll have the chance to be winning even after stepping out on the course as we celebrate another great day! \nSponsorship options are available now but are going fast. \nSponsoring a hole at this years sfBIG Golf Tournament comes with numerous opportunities. You will be given the opportunity to network with leaders in the community through direct human interaction. Each sponsor is given their own hole to set up and make their own. Each sponsor will get the opportunity to introduce themselves to all of the golfers participating. Best of all! Every sponsor will get a chance to reserve their own foursome for golfing at this tournament as well!  \n  \nFoursomes are now on sale\, please reach out to us to RESERVE your spots now! \nIndividual tickets will be offered based on availability. This is a limited event due to Covid-19\, so be sure to sign up! \nIf you wish to take part in any of the sponsorship options listed above please contact: chris.klein@flashtalking.com or zach@catalystsf.com  URL:https://sfbig.org/event/sfbigs-6th-annual-golf-tournament/ LOCATION:Presidio Golf Course\, 300 Finley Rd\, San Francisco\, CA\, 94129\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/09/Golf-Tournament-3-1.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201027T160000 DTEND;TZID=America/Los_Angeles:20201028T170000 DTSTAMP:20260418T230443 CREATED:20201014T083451Z LAST-MODIFIED:20201028T025728Z UID:10000060-1603814400-1603904400@sfbig.org SUMMARY:sfBIG Happy Hour October 27th DESCRIPTION:sfBIG Presents:\n Today’s Real Estate\, “TRULY” Not Scary!\nJoin us after hours on October 27th\, 5 – 6 PM PDT as we spill the guts on why real estate in San Francisco right now\, isn’t all that spooky! \nThis year we’ve seen San Francisco turn ghostly. Covid-19 has impacted so many and changed the housing market as we know it. It can be frightening\, but that’s what we’re here for! Show up to our Halloween themed happy hour as we will be hosting a great panel on how the real estate market is looking. Along with this\, there will be high-level questions to help the audience get the answers they may have. \nDrink Theme: A drink that best represents the real estate market \nCostumes aren’t mandatory\, but feel free to dress up! \nModerator: \nKelly Burke \nProfessional Coach and Trainer/Marketing Consultant\, Breezemont Group \n \nKelly Burke\, after an extensive career in Digital Media\, started her own company\, Breezemont Group\, as a Professional Coach and Consultant.  Reinventing her career\, while keeping her passions and skills in the driver’s seat\, have created the perfect “job” for Kelly. She remains dedicated to and enthusiastic about the advertising industry\, working as a media/marketing consultant\, and coaching/training many members of the advertising community. Contributing to and watching others grow and thrive in their careers and lives is the main source of Kelly’s happiness and feeling of accomplishment. As an original member of sfBIG (2004) and permanent member on the Executive Board since 2011\, Kelly’s efforts have been woven in the fabric of the Bay Area advertising community. She has dedicated herself to bringing people together\, delivering thought-provoking content\, and highlighting the amazing talent in the Bay Area. In addition\, Kelly is the Chairperson of the Education Committee on the Board of BAARC (Bay Area Advertising Relief Committee)\, recently taking the BAARC/sfBIG Mentorship Program to a virtual format due to the pandemic. \nPanelists: \nDavid Lasker \nRealtor\, Vanguard Properties \n \nDavid Lasker is a seasoned veteran in digital media sales. Throughout his 18-year career\, he worked for various top online publishers including Microsoft and Digital Trends.  David had the privilege of working with some of the most recognized brands and agencies to help transform the way marketers engage with audiences on digital platforms.  David now applies his distinct customer service and negotiation skills to the world of real estate. David enjoys working with both buyers and sellers and prides himself on his innovative marketing expertise\, hands-on approach\, and his straight-forward communication skills.  As an agent at Vanguard Properties\, he has the educational and technical support of an acclaimed brokerage in the Bay Area. David has lived in San Francisco for over 20 years with his husband Eddie and a dog named Teddy and is grateful for the opportunity to assist others in the pursuit of calling the Bay Area their home. \ndavid@davidlasker.net and 415.786.8718 \nScott W Thompson \nLoan Consultant\, loanDepot \n \nPrior to pursuing the mortgage business\, sfBIG’s very own John Durham gave Scott his start in digital media sales\, working for digital Rep Firm pioneer\, Winstar Interactive Media in the late 90s. Scott continued his 20 + year career in media as a successful Digital Advertising Sales Executive\, for companies such as Disney\, Univision\, and iHeartMedia\, rising from Account Executive to Regional Vice President. He was also very involved in the SF Bay Area industry nonprofit you all know as sfBIG. First as the Event Chair and then as the Treasurer. Scott earned a reputation for being very hard-working and negotiating on behalf of his clients for the best possible outcome. His desire for a new challenge led him into the mortgage industry. When it comes to his work\, there’s nothing that brings Scott more joy than building rapport and educating clients. Being able to make an impact on the largest financial transaction of their lives\, while guiding them every step of the way has been very rewarding. His ultimate goal is to ensure that his customers make the best mortgage choice for\nthemselves and their families. Scott resides in Walnut Creek with his wife\, two kids\, and their two Bullmastiffs. You can find him coaching his son for Walnut Creek Surf Soccer\, watching his daughter thrive for Mustang Soccer in Danville\, or spending time with his friends and family.\nYou can reach Scott at the San Ramon branch. Please contact him for any of your mortgage financing needs! \nswthompson@loandepot.com or 415-971-0646 \n  \nThis is an after-hours event that we look forward to celebrating this spooky season with a drink and good conversation. \n  \nZoom Information:\n You are invited to a scheduled Zoom meeting.\nTopic: sfBIG Happy Hour 10/27\nTime: Oct 27\, 2020\, 05:00 PM Pacific Time (the US and Canada) \nJoin Zoom Meeting \nhttps://us02web.zoom.us/j/81705152822?pwd=aGdXQ0Z5cWZJU3JlMVBVOWJDR2kvZz09 \nMeeting ID: 817 0515 2822\nPasscode: HappyHour \nJoin by Mobile:\n+16699009128\, 81705152822 US (San Jose)\n+12532158782\, 81705152822 US (Tacoma) \nMeeting ID: 817 0515 2822\nPasscode: 826570723 URL:https://sfbig.org/event/sfbig-happy-hour-october-27th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/10/LL-Featured-Images-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201022T110000 DTEND;TZID=America/Los_Angeles:20201023T120000 DTSTAMP:20260418T230443 CREATED:20200930T024303Z LAST-MODIFIED:20201022T225200Z UID:10000059-1603364400-1603454400@sfbig.org SUMMARY:sfBIG Lunch & Learn Series: October 22nd with MIQ DESCRIPTION:Preparing For A Cookieless World with MIQ\nJoin us for a great discussion on Thursday\, October 22\, 12-1 PM PDT. \nCookies in your browser used to be everywhere\, but now things are changing. Browsers are eliminating cookies and media channels all around us are changing. Join us for a great discussion on the world getting ready to remove cookies. \nWhile preparing for a ‘Cookieless Future’\, we’ll attempt to unpack these topics so that brands and agencies can better navigate the uncertainty surrounding them\, and instead start on-boarding the critical new capabilities that this shake-up to digital marketing will demand. \nWhat will you learn on how to prepare for the inevitable ‘Cookieless Future’? \n\nWhat’s the driving force behind these changes?\nWhat are cookie alternatives for measurement and targeting?\nHow will the industry respond to this kind of future?\nWhat emerging capabilities should start to be developed to prepare\n\nModerator:\nKristin Scheve \nSVP\, Head of Media\, West\, Digitas North America \n \n  \nPanelists:\nCharlie Neer  \nUS Chief Revenue Officer\, MiQ \n \nCharlie Neer has a proven track record of taking complexities from the ever-evolving digital advertising space and simplifying them into solutions for companies and their clients. As US Chief Revenue Officer at MiQ\, Charlie’s dedication to building a presence across the Midwest and West Coast regions has led to unprecedented growth. Previously\, Charlie has held positions overseeing strategic partnerships and revenue at Adaptly and spearheading the technology development of a DSP at Click District. \nFrom early on\, Charlie has always been fascinated by two things – technology and business. Through the course of his career\, he’s held positions that have allowed him to play in the cutting edge of both of those spaces. He is a consultative seller and leader that puts a high value on listening to colleagues\, prospects\, and clients. \n  \nBeth Reilly \nHead of Integrated Media\, Partnerships and Social\, Northwestern Mutual \n \nBeth oversees the media\, social and digital marketing teams as well as manages all media partnerships. Beth leads the end-to-end holistic media strategy that maximizes impact across the full marketing funnel and ensures optimal channel mix and investment allocation.  She also leads long term strategy and daily management of NM Enterprise social media go-to-market approach across all social media platforms and audiences (consumer\, corporate & field).   \nBefore joining NWM\, Beth was the Founder and CEO of Digital Matter\, LLC\, her own successful marketing consultancy designed to develop best in class integrated marketing and media strategies\, programs\, and partnerships all with a lens on digital. Beth served as the interim CMO at Volta Charging and prior to that she ran the T-Mobile account at Publicis and was the acting VP of Media at Sprint. She has worked with clients like Global Hewlett Packard Enterprise\, Motorola Mobility (acting Head of Global Media and Consumer Engagement)\, and Spark Foundry among others. Digital Matter was responsible for developing and leading global partnerships; developing internal digital capabilities and best practices and developing strategies and best practices across all consumer touchpoints. Ms. Reilly is an active speaker and panelist on all things digital marketing. She is also an active member of organizations like PTTOW\, the Peer150 (which she helped found)\, Brand Innovators\, and is a Founding Member of Chief. \nDuring her prior roles\, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla\, Oreo\, Trident\, and Cadbury Dairy Milk\, as well as securing global relationships with key partners and agencies. Under her leadership\, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. \nMs. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’ where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team. \nPrior to Kraft Foods\, Beth worked on the McDonald’s Global Happy Meal Program\, at Universal Studios in Corporate Marketing and Partnerships\, and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s\, Kellogg’s\, and The Walt Disney Company. \nMs. Reilly lives in the Chicago suburbs with her husband and three children. \n  \nSign up today and get excited about an awesome sfBIG Lunch & Learn! \nZoom Information\nYou are invited to a Zoom webinar.\nWhen: Oct 22\, 2020\, 12:00 PM Pacific Time (the US and Canada)\nTopic: Lunch & Learn October 22nd \nPlease click the link below to join the webinar: \nhttps://us02web.zoom.us/j/85089955927?pwd=QlNwVlRpYUZuUEt5S0p6c25NM3dJdz09 \nPasscode: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,85089955927#\,\,\,\,\,\,0# \nOr Telephone:\nUS: +1 669 900 9128  or +1 346 248 7799  or +1 253 215 8782  or +1 646 558 8656  or +1 301 715 8592  or +1 312 626 6799\nWebinar ID: 850 8995 5927\nPasscode: 6182229152\nInternational numbers available: https://us02web.zoom.us/u/kdWE25h7W URL:https://sfbig.org/event/sfbig-lunch-learn-series-october-22nd-with-miq/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/09/LL-Featured-Images-7.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20201006T110000 DTEND;TZID=America/Los_Angeles:20201006T120000 DTSTAMP:20260418T230443 CREATED:20200930T024141Z LAST-MODIFIED:20201003T013346Z UID:10000055-1601982000-1601985600@sfbig.org SUMMARY:Lunch & Learn October 6th DESCRIPTION:Fireside Chat with CEO of Quantcast Konrad Feldman\nJoin us for another feature in our sfBIG Lunch & Learn series \nOctober 6th\, 12-1 PM PDT \nAnother exciting Lunch & Learn as our sfBIG President John Durham will be diving into life in a pandemic and what comes after with Quantcast CEO Konrad Feldman. Konrad will be sharing how he has approached business after the shelter in place as well as what he predicts and sees moving forward. This is a great opportunity to see leaders in the industry discuss running a business while staying at home. \nKonrad Feldman is the founder and CEO of Quantcast\,\, the audience intelligence and measurement company. Founded in 2006\, Quantcast pioneered the use of machine learning to interpret digital audiences and provides solutions for publishers\, brands\, and agencies to understand\, plan\, and activate audience-based media across the open internet. Prior to Quantcast\, Konrad co-founded Searchspace\, the leading provider of software for detecting money laundering and terrorist financing for the world’s financial services industry. Previously\, Konrad was a researcher at University College London while undertaking a Ph.D. in Artificial Intelligence before dropping out to launch Search space. Feldman holds a BSc in Computer Science from University College London. \n \nTo learn more about Quantcast visit here: \nDon’t miss out! RSVP your spot today! \nZoom Information\nYou are invited to a Zoom webinar.\nWhen: Oct 6\, 2020\, 12:00 PM Pacific Time (US and Canada)\nTopic: Lunch & Learn October 6th \nPlease click the link below to join the webinar: \nhttps://us02web.zoom.us/j/89089742016?pwd=anFYcTVQSmlBak04V21zcFQ3dGl5UT09 \nPasscode: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,89089742016#\,\,\,\,\,\,0#\,\,8964305254#  or +12532158782\,\,89089742016#\,\,\,\,\,\,0#\,\,8964305254#\nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128  or +1 253 215 8782  or +1 346 248 7799  or +1 301 715 8592  or +1 312 626 6799  or +1 646 558 8656\nWebinar ID: 890 8974 2016\nPasscode: 8964305254\nInternational numbers available: https://us02web.zoom.us/u/kbkCOYnk19 \n  URL:https://sfbig.org/event/lunch-learn-october-6th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/09/LL-Featured-Images-5-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200924T110000 DTEND;TZID=America/Los_Angeles:20200924T120000 DTSTAMP:20260418T230443 CREATED:20200918T003831Z LAST-MODIFIED:20200923T235913Z UID:10000054-1600945200-1600948800@sfbig.org SUMMARY:Lunch & Learn September 24th DESCRIPTION:Moving To A Virtual Audience\nThe importance of virtual experiences to a brand has been propelled by the developments of 2020. The event industry has had to shift from in-person gathering to virtual events in a matter of weeks\, with 93% of event professionals planning to invest in virtual events moving forward. In addition\, brands are competing to catch consumers’ interest in attending virtual experiences. \n Join us on Thursday\, September 24th at 12noon PST to explore how COVID-19 has propelled the transformation\, how to engage your audience in a meaningful way through online experiences\, and predictions on the state of events moving into 2021. \nIn this panel we will be discussing: \n\nHow brands are refocusing reaching consumers through online events\nWorking with creating immersive virtual events\nHow do virtual and physical find a symbiotic relationship when life returns\nHow to engage your audience in a meaningful way through online events and predictions on the state of events moving into 2021\n\nOur Host:\nChristopher Caen \nCEO\, PixelTitan LLC \n \nChristopher has been around technology since the early eighties\, where he spent a large portion of his misspent youth running around the halls of Atari and playing Asteroids. Since then he has worked on both the client and the agency side for companies such as Sun Microsystems\, Cisco\, Informix\, and NEC\, and at startups as a senior executive as well as a CEO. Over the last five years\, he has worked with some of the largest companies in IoT and Connected Data\, and has spoken at conferences and led panels with companies including Intel\, Amazon\, Samsung\, Hitachi\, and Accenture. Christopher is currently the CEO of PixelTitan\, a startup focused on delivering unstructured data at scale. \nPanelists:\nOur first panelist is Michelle Excel \nCreative Technology Strategist\, CEO\, The Antipodean Collective \n \nThe Antipodean helps brands and agencies develop innovation strategies\, campaigns\, and platforms with a focus on immersive technology. Before starting The Antipodean in 2016\, Michelle spent almost 15 years leading digital transformation and production at digital and traditional agencies. \nThe Antipodean operates from a belief that immersive technologies are inherently experiential and allow us greater engagement with consumers\, fans\, and even our own employees. We know that every brand can find value in augmented and virtual realities\, AI\, voice\, audio\, and IoT. We help companies take the right first step or course-correct. \nRecent events have turned a spotlight to everything “virtual” and how we can help people connect and experience\, whether that experience is entertaining or useful. We are excited to discuss exciting new opportunities and share our thoughts on which should become best practices. \nOur next panelist is David Boyll \nSenior Director\, Group Lead\, Oracle Studios \n \nDavid Boyll is Group Director at Oracle Studios. There they solve problems at the intersection of business\, creative\, IT\, and development\,  help marketers market\, and help creators create. David uses the principal media infrastructure Program and Strategy Liaison with IT. Cultivates and maintains Strategic IT\, Product Development\, Partner\, and Supplier relationships. Best Practices and Processes\, Solution Strategy\, and Capability Planning. Corporate Standards and Policy compliance. \n\n\nPrior to joining Oracle in 2007\, David was a freelance Sole Proprietor for over two decades in video and film production. His clients were Fortune 500 companies\, TV Networks\, Agencies\, and Production Companies. David’s worked thousands of production days on almost every imaginable kind of Commercial\, Infomercial\, Feature\, Corporate/Industrial\, and Documentary production. He’s got plenty of stories to tell and enjoys telling them. He also enjoys listening. \n\n\nThis is a must-see event\, as we will be laying the groundwork to making the best virtual events for the coming quarter and beyond! With a group of expert panelists\, we hope that when this is over you will have the resources and knowledge to make a virtual event as big of a hit as anything that would be done in person! \nOur Final Panelist is Helena Öhman \nVice President of Production\, Edelman \n \nHelena Öhman has spent most of her career leading and realizing integrated campaign work for a wide span of clients\, with innovation at its core. Her expertise lays in discovering new paths to reach audiences in meaningful\, engaging\, ways in order to solve business problems – no matter how unexplored the path may be. Helena is a transplant from Edelman Deportivo\, Sweden\, where she led award-winning work for UNICEF\, Hövding\, and various lifestyle and tech clients as the creative hub’s Head of Studio. She is now VP of Production at Edelman San Francisco and board member of SF Big. \nSign Up Today and Take Advantage of Another Fantastic sfBIG Lunch & Learn \n  \nZOOM Information\nWhen: Sep 24\, 2020 12:00 PM Pacific Time (US and Canada)\nLunch & Learn September 24th \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/85625163566?pwd=UVRxSVd1SzhtTlBoUXZSNnJvaFdwZz09 \nPasscode: LunchLearn \nWebinar ID: 856 2516 3566 \nJoin by iPhone one-tap :\nUS: +16699009128\,\,85625163566#\,\,\,\,\,\,0#\,\,2743925655# or +12532158782\,\,85625163566#\,\,\,\,\,\,0#\,\,2743925655#\nOr Telephone:\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 312 626 6799 or +1 646 558 8656 or +1 301 715 8592\nPasscode: 2743925655\nInternational numbers available: https://us02web.zoom.us/u/keIL7sWny7 \n  \n  URL:https://sfbig.org/event/lunch-learn-september-24th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/09/LL-Featured-Images-1.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200813T110000 DTEND;TZID=America/Los_Angeles:20200813T120000 DTSTAMP:20260418T230443 CREATED:20200805T234312Z LAST-MODIFIED:20200808T001514Z UID:10000036-1597316400-1597320000@sfbig.org SUMMARY:Lunch & Learn August 13th DESCRIPTION:Restoring the Soul of Business\nPlease join us on August 13th for our Lunch & Learn with returning special guest and industry legend Rishad Tobaccowala. We kicked off the year with an amazing Fireside Chat where Rishad introduced his book Restoring The Soul of Business staying Human in the age of data. Rishad’s book is more meaningful now more than ever so\, we will look at what he’s been up too\, what lessons\, observations he has garnered since COVID19. We will be having our very own President of sfBIG\, John Durham\, and sfBIG Board Member Kristin Scheve! \nRishad is a current author\, advisor\, educator\, and speaker. He is a former Chief Growth Officer and member of the Management Committee of Publicis Groupe\, the world’s third-largest communication firm with 80\,000 employees. Along with that Rishad was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators”. With over 35 years of experience around the world\, he has helped grow\, found/co-founded or incubated a variety of companies including VivaKi\, Leo Burnett\, Starcom\, SMG Next\, Starcom IP\, Giant Step\, Play\, and Denuo. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. \n  \n \nTo learn more about Rishad Tobaccawala\, visit his website. \nMake sure to sign-up\, grab something good to eat\, and enjoy this amazing opportunity and an event that you do not want to miss! \n  \nZOOM Information\nWhen: Aug 13\, 2020 12:00 PM Pacific Time\nLunch & Learn August 13th\nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/88941334348?pwd=Vmwwd1hjcnJFMk5EWElndlFZVGl5QT09\nPasscode: LunchLearn\nWebinar ID: 889 4133 4348\n  \nOr iPhone one-tap :\nUS: +16699009128\,\,88941334348#\,\,\,\,\,\,0#\,\,5032417337# or +12532158782\,\,88941334348#\,\,\,\,\,\,0#\,\,5032417337#\nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 646 558 8656 or +1 301 715 8592 or +1 312 626 6799 \nPasscode: 5032417337 \nInternational numbers available: https://us02web.zoom.us/u/kUplpW549 URL:https://sfbig.org/event/lunch-learn-august-13th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/08/Copy-of-Save-The-Date-4.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200806T040000 DTEND;TZID=America/Los_Angeles:20200806T043000 DTSTAMP:20260418T230443 CREATED:20200804T013737Z LAST-MODIFIED:20200804T041309Z UID:10000050-1596686400-1596688200@sfbig.org SUMMARY:A Conversation on Podcast Movement Virtual DESCRIPTION:Presenting A Discussion of Podcast Movement\nJoin us in being a part of one of the largest podcast discussions of the year! CEO Brendan Monaghan of Megaphone will be interviewing fellow CEO Dan Franks of the Podcast Movement discussing the importance of the new virtual. Don’t miss out on an incredible discussion! \nThursday\, August 6th from 2:00 pm – 2:30 pm EDT\n \nRSVP HERE\n  \n https://www.eventbrite.com/e/a-conversation-on-podcast-movement-virtual-tickets-115780230787\n  \nThis event will take place on Zoom. \nYou can join by clicking the links here: \n\n\n\nhttps://us02web.zoom.us/j/87618900250?pwd=QnZ3bENzTncyRnpxcDlCTkFOQ3Vpdz09\n\nMeeting ID: 876 1890 0250\nPasscode: Megaphone\n\nOne tap mobile\n+16699009128\,\,87618900250#\,\,\,\,\,\,0#\,\,696027778# US (San Jose)\n+12532158782\,\,87618900250#\,\,\,\,\,\,0#\,\,696027778# US (Tacoma)\n\nDial by your location\n        +1 669 900 9128 US (San Jose)\n        +1 253 215 8782 US (Tacoma)\n        +1 346 248 7799 US (Houston)\n        +1 646 558 8656 US (New York)\n        +1 301 715 8592 US (Germantown)\n        +1 312 626 6799 US (Chicago)\nMeeting ID: 876 1890 0250\nPasscode: 696027778 URL:https://sfbig.org/event/a-conversation-on-podcast-movement-virtual/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/08/Megaphone-general.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200723T103000 DTEND;TZID=America/Los_Angeles:20200723T120000 DTSTAMP:20260418T230443 CREATED:20200716T035226Z LAST-MODIFIED:20200716T035415Z UID:10000018-1595500200-1595505600@sfbig.org SUMMARY:BAARC Bingo Night! DESCRIPTION:Join your friends in the Bay Area Advertising Community (BAARC) for a fun night of bingo and networking on July 23\, 2020! Our gracious host\, Greg Wilson\, will lead players through multiple Bingo games\, including words from our sponsors\, a best-dressed Hawaiian-themed contest\, prizes and more!\n  \nTicket Details \nThe suggested donation is $12 per person. 100% of donations go towards BAARC services\, including financial relief for the marketing community. Now more than ever\, BAARC needs donations to help individuals in need during this crisis. \n  \nGET TICKETS HERE: https://www.eventbrite.com/e/baarc-bingo-2020-july-tickets-112731266252\n  \n \n  \nTimeline – 5:30pm – 7:00pm \n5:30pm PST – Intros and rules \n5:45pm PST – 1st Game \n6:00pm PST – 2nd Game \n6:15pm PST – 3rd Game \n6:30pm PST – Best Dressed Contest – Hawaiian themed! \n  \n\n  URL:https://sfbig.org/event/baarc-bingo-night/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/07/baarcimage.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200708T050000 DTEND;TZID=America/Los_Angeles:20200708T063000 DTSTAMP:20260418T230443 CREATED:20200627T032910Z LAST-MODIFIED:20200708T024224Z UID:10000016-1594184400-1594189800@sfbig.org SUMMARY:Best Of The West | July 8th 12 PM - 1:30 PM DESCRIPTION:July 8th\, from High Noon until 1:30 PM\, we have got an amazing event coordinated with some of our closest friends!\nDigital marketing organizations of the West Coast including sfBIG\, LVIMA\, ThinkLA\, AZIMA\, and SIMM are coming together to host the largest (virtual) gathering of its kind! This Best Of The West event will be historical and we are very pleased to be playing a part in the action.\nJoin the discussion as top brands and agencies from Entertainment\, Gaming\, Finance\, Tech\, and more share how they’re working with their partners to create smart\, sensitive marketing in extraordinary times. Each organization has two remarkable representatives with marketing expertise that will help lead the charge and deliver sensational insights! \nThis event isn’t simply about “marketing in chaos”; it’s about stories and examples of how\, as marketers\, our organizations need to be forces of change and hope. \nThis is marketing at its best. Yet\, we know we can be even better. We can do more.\nParticipate and learn how we can all move forward and be better together. We need each and every single one of your influential voices to help us create a rallying message of hope and progress! \nThis event will be BIG and is a MUST ATTEND! We also are pleased to confirm the event is FREE! In order to attend\, please register on the THINKLA website using the link below. \nCLICK HERE TO RSVP AND CONFIRM YOUR ATTENDANCE\nFull List Of Speakers Below:\nHost: Doug Zanger\, Senior Editor\, AdWeek \nAZIMA (Arizona)\nAZIMA President: Jena Coolidge McGovern\, Senior Vice President\, Marketing & Communications at Arizona Commerce Authority \nAZIMA Treasurer: Stephen Heitz\, Chief Innovation Officer at LAVIDGE  \nsfBIG (San Francisco)\nMike Parker\, Global CEO\,  iCrossing\nBen Stuart\, CMO\, Bank of the West \nLVIMA (Las Vegas)\nLVIMA Advisory Board: Arlene Wszalek\, Vice President\, Client Solutions at Allied Global Marketing \nJeff De Korte\, VP\, E-Commerce & Digital Marketing at Caesars Entertainment \nThinkLA (Los Angeles) \nDavid Angelo\, Chairman\, Founder at David & Goliath \nSIMM (Seattle) \nKathy Dillion\, President\, West Region at Spark Factory \n  \nThis event requires registration. After you register\, you’ll receive a confirmation email message with instructions on how to join the event. Please register at least 30 mins before the event starts at 12pm PST”\nRegister HERE\n  URL:https://sfbig.org/event/best-of-the-west-july-8th-12-pm-130-pm/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/06/social-2-e1593204288879.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200625T050000 DTEND;TZID=America/Los_Angeles:20200626T060000 DTSTAMP:20260418T230443 CREATED:20200620T032431Z LAST-MODIFIED:20200626T020632Z UID:10000004-1593061200-1593151200@sfbig.org SUMMARY:Lunch & Learn June 25th! DESCRIPTION:First and foremost\, words cannot describe how much sfBIG has missed you all these past few months.\nWe hope all has been well during this recent period of time and that most importantly you are staying SAFE!\nJoin us on Thursday\, June 25th from 12 – 1 PM  PST for a sweet gathering with the sfBIG community. Unlike our recent string of virtual events\, this outing will be catered more towards catching everyone up with great friends and former colleagues while having a look at what the rest of the year will look like for us at sfBIG!\nBe sure to grab a drink or a bite to eat\, lay back\, and tune in as we will also analyze some premier insights on the marketing world as we know it and what to anticipate in the near future. This will be an extremely positive session and we can not be more excited to reconnect our members together again and get back on the same page! \nStay tuned\, more info will be coming soon!\n  \n\nJoin Zoom Meeting Here!\nhttps://us02web.zoom.us/j/83517848222?pwd=QlM3bjhzKzBWejRQb1B0M0RpRG5adz09\nMeeting ID: 835 1784 8222\nPassword: LunchLearn\nJoin Using One Tap Mobile!\n+16699009128\,\,83517848222#\,\,\,\,0#\,\,617020# US (San Jose)\n+12532158782\,\,83517848222#\,\,\,\,0#\,\,617020# US (Tacoma)\nDial By Your location\n+1 669 900 9128 US (San Jose)\n+1 253 215 8782 US (Tacoma)\n+1 346 248 7799 US (Houston)\n+1 312 626 6799 US (Chicago)\n+1 646 558 8656 US (New York)\n+1 301 715 8592 US (Germantown)\nMeeting ID: 835 1784 8222\nPassword: 617020\nOr find your local number below: https://us02web.zoom.us/u/ksMGTrLSQ URL:https://sfbig.org/event/lunch-learn-june-25th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/06/Website-Headers-3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20200601 DTEND;VALUE=DATE:20200605 DTSTAMP:20260418T230443 CREATED:20200423T121038Z LAST-MODIFIED:20200423T121038Z UID:10000028-1591030800-1591289999@sfbig.org SUMMARY:MGS Global Virtual Conference\, June 2-4\, 2020 DESCRIPTION:Introducing the MGS Global Virtual Conference\nInstead of simply canceling their UK\, LATAM\, New York\, and Singapore events Mobile Growth Summit is rolling them into one! Titled the MGS Global Virtual Conference—a three-day extravaganza that spans four geos (Asia\, South America\, North America\, and Europe)\, dedicating a day of learning to each region. Attendees will have access to content from four geos\, all without stepping foot on a plane. And there will be plenty of networking opportunities\, just like you’ve come to expect from Mobile Growth Summits in the past. \nBy The Numbers. . .\n3 days\, 4 continents\, 50% women speakers\, \n70+ sessions\, 100+ overall speakers\, 1000+ attendees \nJoin Mobile Growth Summit in helping make this pioneering event a success. All sfBIG members are eligible for a unique 30% discount code below to utilize when signing up for this event. \nCLICK HERE TO GET YOUR DISCOUNTED PASS \nUSE CODE SFBIG30 WHEN ORDERING YOUR PASS! URL:https://sfbig.org/event/mgs-global-virtual-conference-june-2-4-2020/ LOCATION:CA ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/04/banner.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200521T120000 DTEND;TZID=America/Los_Angeles:20200522T130000 DTSTAMP:20260418T230443 CREATED:20200513T030423Z LAST-MODIFIED:20200522T003609Z UID:10000025-1590062400-1590152400@sfbig.org SUMMARY:Lunch & Learn: Esports May 21st DESCRIPTION:Lunch & Learn:\nHelping Brands Understand Gaming Entertainment and Esports\nJoin us for another amazing Lunch & Learn on Thursday\, May 21st from 12 – 1 pm PST. Gaming has overtaken the entertainment world and yet very little is understood about how gaming and entertainment interact. Programs like esports and gaming entertainment are in their infancy\, but the audience is massive. In this panel\, learn exactly how gaming intersects with entertainment; how esports fits into the mix; how brands can get involved in meaningful ways; and learn what’s coming next. \nMeet the well-rounded team that is taking the lead during this discussion and get excited about next week’s event! \nMeet The Panel For The Event\nBrandon Byrne | CEO\, Opera Event\n \nBrandon Byrne is the CEO for the startup Opera Event\, a platform for social media content creators. \nBefore Opera Event\, Brandon was the CFO for Team Liquid and helped them raise money through the investment group that included Magic Johnson\, Ted Leonsis and Peter Guber. \nHe also served as an executive at Curse\, a PC technology and media company that was bought by Twitch.tv. He led several rounds of fundraising at Curse and transitioned the organization from a small startup into a fast-growing company that doubled the size of the staff in eight months. He led the initiative to open international offices in Dublin\, the U.K.\, Germany and Australia and secured several debt facilities for Curse to fund their growth. \nAn avid gamer\, Brandon still plays World of Warcraft\, League of Legends\, Civilization\, Xcom\, Ark and Diablo III. He has also served as an advisor on the UCSC board for three years now. \nBrandon has a bachelor’s degree from Pepperdine University in Business Management. \n  \nMarco Mereu | Senior Vice President of Content Distribution & GM of Framerate at Super League Gaming\n \nSuper League Gaming\, Inc. (NasdaqCM: SLGG) is a leading esports community and content platform for amateur esports players\, fans and friends of all ages and skill levels. With a focus on positive and inclusive gameplay\, Super League enables players to experience their sport like the pros while also developing sportsmanship\, communication\, and team-building skills. Powered by a proprietary technology platform\, Super League operates physical and digital experiences in partnership with publishers of top-tier games. Local movie theatres\, PC cafes\, restaurants\, and entertainment venues are transformed into esports arenas where gamers compete\, socialize\, spectate and celebrate the amateur esports lifestyle. Super League’s platform offers unique amateur esports experiences that not only ratchet up the competition for avid gamers\, but also attract audiences with elite amateur broadcasts that transform physical venues as well as fuel SuperLeagueTV’s Twitch and YouTube channels. \nFramerate is a cross-platform esports network delivering news\, highlights and entertainment to the next generation of viewers.  Framerate was acquired by Super League Gaming in June 2019. Prior to Framerate\, Mereu founded and built Roostr\, the first performance based sponsored content marketplace for YouTube gaming influencers and mobile games. Roostr was acquired by Chartboost in January 2016. \nPrior to Roostr\, Mereu founded Gameblyr\, one of the first independent publishing platforms for mobile gaming. Gameblyr published 8 titles in two years with 7 being featured by Apple and 2 Editors Choice Awards. \nMereu also served as General Counsel and VP US Business Development for Evony Online\, one of the largest browser based MMO’s in history with over 30 million players worldwide. \n  \nDarin Kwilinski| Senior Editor of Esports at ESPN\n \nHi! My name is Darin\, and I love video games. I also love writing and editing. I’m now at ESPN covering esports on a global scale. Every day there are new challenges to tackle\, and every project I learn something new. In short\, it’s pretty awesome. \nFeel free to connect with me and let’s chat about esports\, video games\, nerd culture\, or whatever else you think is neat! \n  \nDr. Chris “Doc” Haskell | Clinical Associate Professor\, Head Coach of Esports at Boise State University\n \nDr. Chris Haskell plays video games for a living\, or at least that’s what his friends think. “Doc” is the director and Headcoach of the Varsity Esports At Boise State (350 wins and climbing). As a professor and researcher\, Doc also focuses on the impact of videogames\, virtual worlds\, on learning and culture.  He even has retro 80s arcade games in his office\,…for research of course. When it comes to work\, Dr. Haskell is serious about play. It’s no wonder his friends think he needs a real job. \n  \nWil Wheaton | Host\, Commissioner\n \nIn 2020\, Wil Wheaton will star as the host/commissioner of GAMEMASTER\, a new\, nine-episode esports reality show featuring 12 amateur contestants from across the U.S. Ripped from their gaming chairs and plunged into our world\, these gamers will live together in a house under the inescapable spotlight of a competition broadcast on platforms around the globe. Over the course of nine episodes (with more than two dozen video games)\, the contestants will be on a quest to discover the one\, true “GameMaster.” Twelve amateur gamers start out\, someone goes home each week\, and two will battle it out in the finale to grab the $100K cash prize and claim the title. \nAn accomplished actor\, Wheaton was already a veteran of cinema and television when\, at the age of 15\, he was cast as boy genius Wesley Crusher on Star Trek: The Next Generation. His most prominent early role was that of Gordie LaChance\, the central character in the film Stand By Me. Through the years\, he has appeared in dozens of films and TV shows\, including recurring roles on TNT’s Leverage\, SyFy’s Eureka\, and the hit\, gamer-oriented web series\, “The Guild.” He is the co-creator\, producer and host of the wildly successful web series\, “Tabletop\,” credited with reigniting national interest in tabletop gaming. Most recently\, he played a fictionalized version of himself on CBS’s The Big Bang Theory\, one of the most highly-rated and watched sitcoms of the last decade. Wheaton has become a strong voice for the “nerd” community thanks to his books\, convention appearances\, podcasts and involvement in the video game community.  \nAn accomplished voice talent\, Wheaton has been featured in animated series including\, TeenTitans\, Guardians of the Galaxy\, and Batman: The Brave and the Bold. His video game credits include four installments each of the “Grand Theft Auto” and “Tom Clancy’s Ghost Recon” series\, as well as “Fallout: New Vegas\,” “DC Universe Online\,” and ”Broken Age.” \nWheaton’s audiobook narration of Ernest Cline’s “Ready Player One” debuted at number one on The New York Times bestseller list and was one of Goodreads’ 10 Best Narrator and Audiobook Pairings of All Time. He has also lent his voice to titles by John Scalzi\, Randall Monroe and Joe Hill. \nAs an author\, he has written “Just A Geek\,” “Dancing Barefoot\,” “The Happiest Days of Our Lives\,” “Hunter\,” and “Dead Trees Give No Shelter\,” plus a forthcoming novel\, “All We Ever Wanted Was Everything.” He has contributed columns to salon.com\, The A.V. Club\, LA Weekly\, Playboy\, The Washington Post\, and the Suicide Girls Newswire. \nIn recent years\, Wheaton has earned recognition as an outspoken mental health advocate. He chronicled his own journey in his blog and as a public speaker for the National Alliance on Mental Illness. His powerful\, candid essay about his struggle with chronic depression and anxiety garnered national attention. \n  \nOur Wonderful Moderator\nMike Parker | Global President at iCrossing\n \nAs Global President\, Mikes leads iCrossing where he oversees the agency’s international network of 13 offices and a team of 1000 and is responsible for the full-service digital agency’s mission of being the Marketing Agency for the Modern World. With nearly twenty years of experience in digital marketing and agency leadership\, he has consistently partnered with brands like Nestlé\, Microsoft\, Bridgestone\, Intel and Clorox to inspire digital transformation\, build deep engagements with customers and drive business performance through strategic marketing programs. Mike joined iCrossing in 2015 and previously oversaw its west coast and US territories before taking over responsibilities for the global operations in 2017. \nBased in Silicon Valley\, Mike is passionate about bringing innovation to clients\, he launched “The Collaboratory” innovation practice at iCrossing and was Past President of the Bay Area Innovation Group. Prior to joining the Heart-owned marketing agency\, he served as Global Digital Officer at McCann WorldGroup\, where he led the integration of digital thinking and services across the world’s largest ad agency. Before McCann\, he was co-president for Tribal DDB’s U.S. network. Mike was recognized by Campaign Magazine as a ’40 over 40′ leader of digital marketing\, he has won Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. \n  \nZoom Invite!\nWe are so excited! This will be another timely event on a trending topic in the market. Be sure to RSVP and join us for a special occasion. \nPlease click the link below to join the webinar:\nJOIN HERE\nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,85144928754#\,\,1#\,640466# or +12532158782\,\,85144928754#\,\,1#\,640466# \nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 301 715 8592 or +1 312 626 6799 or +1 646 558 8656 \nWebinar ID: 851 4492 8754 \nPassword: 640466 \nInternational numbers available: \nhttps://us02web.zoom.us/u/kbbpFiRyqJ \n  \nPlease fill out this quick poll \n\n\n \n \n Esports Poll\n \n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Have you run a campaign targeting a gaming audience?*YesNoHave you ran a campaign within esports?*YesNoOn a scale from 1 - 10 how well do you what Esports is?*Please enter a number from 1 to 10.Have a questions or topic you want to discuss? Let us know!\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ URL:https://sfbig.org/event/lunch-learn-esports-may-21st/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/05/Lunch-and-Learn-Series-22.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200430T050000 DTEND;TZID=America/Los_Angeles:20200501T060000 DTSTAMP:20260418T230443 CREATED:20200213T022309Z LAST-MODIFIED:20200514T010935Z UID:10000034-1588222800-1588312800@sfbig.org SUMMARY:Lunch & Learn April 30th! DESCRIPTION:Podcasts: Cracking the Code\nPlease join us on April 30th for our Podcast: Cracking the Code Lunch & Learn! Some brands have deployed podcast advertising for user acquisition for years\, yet it is still a channel that files under the radar…or does it in 2020?  Podcasts reach 51% of US audiences aged 12+ on a monthly basis and Ad dollar spend on the channel is growing. Join sfBIG on Thursday\, April 30th to learn more about the power of the podcast\, getting started\, and cultivating the appropriate audience! Uncover who listens\, who advertises\, and why bother? \nMeet Our All Star Panel & Moderator\nPaula Mangin – Owner\, Boyce Mangin \n \nPaula is a founding partner of Boyce: Mangin\, a successful strategic media planning and buying consultancy that functions similar to a creative team\, working with clients and/or agencies to develop strategies and plans\, bringing in the best resources to help execute their vision as necessary. They worked with everybody from Google\, Facebook and Roku\, to Dr. Martens\, Levi’s\, and Lucky Brand Jeans. Current clients include Stanford Children’s Health\, Yogi Tea\, Pandora (music\, not jewelry)\, Duckhorn Vineyards and Schedulicity. \nIn her spare time\, Paula blogs about style for Blank Stare\, Blink(a site she co-founded)\, and is a fashion illustrator/urban sketcher who held her first gallery show a few years back. Most evenings and weekends find her doing yoga headstands\, playing tennis\, and baking pies. Up until last year\, she also held the world record for drawing Fred Flintstone the fastest. This is not a joke. \nHer favorite podcasts are The Daily\, Pod Save America (also love their merch!) and Bitch Sesh. She and “Boyce”\, her business partner\, have been making noises about starting their own podcast; they recently purchased the URL\, whatscrappening.com. Where they plan to talk shit. This is also not a joke. \nLinkedin: https://www.linkedin.com/in/paula-mangin-4101181/ \n\nMatt Turck – CRO\, Megaphone \n \nMatt Turck is a co-founder and Chief Revenue Officer of Megaphone\, launched in February 2015. \nMatt was an early experimenter in podcast advertising\, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts\, partnering with HBO Documentaries in March of 2015. Matt also was instrumental in creating GE Podcast Theater (The Message & LifeAfter)\, which is still considered the most successful branded podcast program\, as it held the #1 position in Apple Podcasts for several weeks. \nToday\, Matt and Megaphone are pioneering the digital transformation of podcast advertising. Megaphone introduced audience targeting at scale\, bringing data\, measurement and other digital tools to the podcasting space through Megaphone’s proprietary technology. \nPrior to joining Megaphone\, Matt was the Publisher of Slate\, where he helped build original digital journalism into a sustainably profitable business.  He spent 20 years with Time Incorporated\, holding several prominent positions\, including Publisher/President of This Old House and Associate Publisher of Time magazine. \nA native of Michigan and a graduate of Michigan State University\, Matt married the former miss Anneliese Lodge. He lives his dream (and hopefully his family’s dream)\, spending time in Manhattan while residing in Sun Valley with Anneliese\, their two children\, fly rod\, mountain bike\, skis and\, of course\, his Labrador Retriever\, Tug. \nLinkedin: https://www.linkedin.com/in/matt-turck/ \nJen Sargent – COO\, Wondery\n \nJen Sargent is a successful entrepreneur and executive with 20 years of digital media experience. She is currently the Chief Operating Officer of Wondery\, the largest independent podcast publisher in the world\, known for their immersive storytelling with hit shows such as Business Wars\, Dr. Death\, Imagined Life and The Shrink Next Door. Jen oversees strategy\, marketing\, partnerships and non-advertising revenue streams for the Company. Prior to Wondery\, Jen was most recently President of Uproxx\, a Comscore Top-100 digital publisher and award-winning content studio programming cultural content for Millennials. As President\, Jen led the strategy\, revenue generation\, partnerships\, and operations across the organization. Uproxx was acquired by Warner Music in Summer of 2018. Prior to Uproxx\, Jen was the CEO and co-founder of HitFix\, a multi-platform entertainment news brand focused on helping consumers discover and experience movies\, TV and pop-culture.  HitFix featured entertainment’s most celebrated tastemakers and a cross-platform reach of 300 million monthly viewers.  HitFix was acquired by Uproxx in 2016. Previous roles include head of Online Marketing & Development for Reed Business Information (parent of Variety); the International Media Group of top ad-serving technology company DoubleClick; venture capital experience from BV Capital in Hamburg\, Germany; and finance experience from JP Morgan investment banking in New York.  Jen earned an MBA from Harvard Business School and a BS degree in Electrical Engineering from the University of Virginia \nLinkedin: https://www.linkedin.com/in/jensargent/ \n\nMatty Staudt – Owner\, Jam Street Media\n\nMatty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser\, West Virginia. During his radio career\, he has been an on-air host\, morning show lead and Executive Producer at such legendary stations as WJFK in Washington DC\, WNEW in New York City\, Alice Radio (KLLC) and Live 105 (KITS) in San Francisco. In 2007\, Matty redirected his radio career toward the new world of podcasting; becoming a pioneer at Stitcher as their first Director of Content. Matty’s voiceover talent was also featured in the hit Pixar movie “Cars”\, where he played a radio reporter car named “Matti”. \nMatty has been a consultant for top companies like Cisco\, Sirius/XM\, Premiere Radio and The Federal Reserve Bank\, creating branded content podcasts\, coaching hosts and producers\, and formulating dynamic podcast strategies since 2011. He’s hosted several podcasts including his current show “Access Podcast\, interviewing some of the best podcasters in the industry.  As a professor at The Academy of Art University in San Francisco\, Matty launched one of the nation’s first university-level podcasting departments in 2012. \nIn 2017\, Matty was thrilled to return to radio when he joined iHeartRadio as the radio industry’s first Vice President of Podcast Programming. In this role\, he developed a podcast strategy for the company’s radio talent and helped create over 300 podcasts\, driving millions of downloads a month. As an uber-successful VP\, he developed original shows\, nurtured and coached on-air talent\, and crafted the comprehensive podcast strategy for iHeartRadio’s podcast programming. \nToday Matty is thrilled to introduce his latest venture Jam Street Media\, focusing his tremendous experience and passion for broadcasting towards elevating top brands and talent to their most creative and successful potential through podcast production and consulting. \nLinkedin: https://www.linkedin.com/in/matty-staudt-ma-44698b8/ \nTwitter: @mattystaudt \nModerating The Event This Thursday\nKathryn Wilcox – Northern California Region President\, iHeartMedia\n \nKathryn Wilcox\, Region President of iHeartMedia San Francisco\, has over 20 years of media industry experience. iHeartMedia reaches more Americans than any other media company in the US. Through the integration of data\, yielding the ability to target at scale\, then optimize for results\, iHeartMedia is making the power of audio accessible for a new class of partners.  In her current role\, she oversees the operation of seven radio stations in San Francisco alongside the go-to-market strategy in the Bay Area for the suite of iHeartMedia digital assets including podcasts\, streaming audio and custom channels on iHeartRadio. Katie has a passion for measurement\, an eye for spotting coming trends and a strong record of building best-in-class teams. \nLinkedIn: https://www.linkedin.com/in/katiewilcox/ \nMake sure you sign up\, you are not going to want to miss this event!!\nZoom Invite\nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83795333896?pwd=ZSsrMmhueFR1dDhDZ2ZyaCs3UzNwdz09 \nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,83795333896#\,\,1#\,707753# or +12532158782\,\,83795333896#\,\,1#\,707753#\nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 646 558 8656 or +1 301 715 8592 or +1 312 626 6799\nWebinar ID: 837 9533 3896\nPassword: 707753 \nInternational numbers available: https://us02web.zoom.us/u/kj5Zm2DXa URL:https://sfbig.org/event/podcasts-cracking-the-code/ LOCATION:CA\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/02/Lunch-and-Learn-Series-16.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200423T050000 DTEND;TZID=America/Los_Angeles:20200423T060000 DTSTAMP:20260418T230443 CREATED:20200421T001836Z LAST-MODIFIED:20200424T050737Z UID:10000027-1587618000-1587621600@sfbig.org SUMMARY:Lunch & Learn April 23rd DESCRIPTION:sfBIG’s Lunch & Learn Series:\nNow What? Navigating Job Loss & Career Changes\nMany have felt the wrath of the recent events that have left millions without jobs. As a result\, many are scrambling to find a replacement position or a new career path for them. Join us this Thursday\, April 23rd for a NEW Lunch & Learn on opportunities to get ahead and learn from some amazing professionals. \nThis rich discussion will be lead by a diverse panel of personnel with experience in strategy\, talent acquisition\, and professional resume writing. This will be a great time to evaluate your career and properly strategize how to move forward with assurance that you are doing what you would like to do in the workforce! \n  \nPanel Members: Overview and Bio\nArielle Krattenstein: GroupM – Talent Acquisition Practice Lead\, Analytics\n \nArielle is an experienced Talent Acquisition Leader with a demonstrated history of working in the Advertising and Research industries; she is skilled in Full Life-Cycle Recruitment\, Inclusion and Diversity Initiatives\, Negotiation\, Public Speaking\, and Event Management. Arielle holds a BA in American Politics – Political Behavior & Public Policy from The Ohio State University\, a Master Certificate in Human Resources and an HR Analytics Certificate from Cornell University. \nResiding in Hoboken\, NJ with her husband Eric\, daughter Noa and pup Charlie\, Arielle enjoys practicing yoga\, laughs at even the corniest jokes and can eat her body weight in Falafel! \n  \nRussel Herring: Strategy Source – Co-Founder\, Partner\n \nRussell started his career in real estate\, but soon discovered that his passion wasn’t in property — it was working with people. He set out to change his career path by working for two notable Atlanta recruiting firms over the span of four years. After gaining insight on how to make long-lasting employment matches\, Russell set sail on his own and founded Strategy Source. \nWith a background in placements for traditional recruiting verticals like manufacturing\, engineering\, finance\, and accounting\, Russell knew he wanted to pursue a new niche. He noticed a lot of new digital companies forming in Atlanta without effective strategies for recruiting top talent. This sparked the beginnings of Strategy Source\, the first executive search firm in Atlanta with a digital specialty. \nNot long after launch\, Russell dove into digital media sales works\, where he met now-partner\, Laura Lasiter. Together\, this partnership has achieved over 1000% growth in revenues and manages a team of recruiters nationally across six major markets. \nRussell is a husband\, a father of four kids\, an avid Auburn football fan\, and a man who is most happy on a saltwater fishing boat. \n  \nAnnette Richmond: 5X Certified | Executive Resume Writer | Career Storyteller | Brand Strategist | Former Recruiter\n \nAnnette Richmond\, principal of career intelligence Resume Writing and Career Services\, is an executive resume writer\, former recruiter\, and former journalist.  She partners with senior executives to create branded resumes and optimized LinkedIn profiles that clearly convey their value to recruiters and employers. Annette has earned 5 certifications including the Certified Master Resume Writer designation held by fewer than 50 resume writers worldwide. She has contributed to Forbes\, The Chicago Tribune\, Business Insider\, The Huffington Post\, Medium\, and Thrive Global. \n  \nPaul Flannigan: Founder – Masterpiece Sales & Leadership Consulting \n \nOver the course of my career\, I have developed expertise in sales\, leadership and most recently executive support and guidance through my consulting practice. I believe that every organization’s most valuable resource is the people who choose to invest a portion of their life to serve their customers. And that it is the leader’s responsibility to know these people and create the optimal environments for their growth and increasing contribution. \nI study the effects of systems and theories on people. And I am driven to help individuals identify their unique strengths and weaknesses\, understand how they fit into the goals and objectives of the company and then implement personal growth plans to build sustainable high performance. \nI absolutely love sales and have been acknowledged for my ability to consistently exceed performance expectations and grow markets aggressively. Winning the rookie of the year award with Cendant and growing revenue with Microsoft’s digital media team from $250\,000 to $14 million from 2000 through 2005. \nI have been honored to learn and grow as a sales leader in a variety of roles with Microsoft and Yahoo in the rapidly advancing digital media and technology space. While I am grateful for all the lessons learned during these years it has been my executive consulting work that has challenged me the most and enabled tremendous growth. Masterpiece Sales and Leadership is dedicated to supporting leaders by connecting with and understanding the unique gifts and passions of people and then building personalized development plans that honor each person and connect them with the corporate mission to create exceptional business results. \nMy wife Maria and I are devoted to helping teens overcome addiction problems and discover their true identities. We also have a prison ministry and support and families fighting childhood cancer. \n  \n\n\n\nRSVP & Join Us!\nJoin us for another insightful and inspiring discussion with talented and experienced professionals! \nPlease let us know you will be joining us on Thursday by RSVP’ing below. \n\nClick Here for Meeting Link \nMeeting number: 146 442 756\nPassword: sfBIGLunchLearn (73244586 from phones)\n\nJoin us by phone!\n\n\n\n\nUnited States Toll: +1-650-215-5226 \n\n\nAccess code: 146 442 756 URL:https://sfbig.org/event/lunch-learn-april-23rd/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/04/Lunch-and-Learn-Series-7.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200416T050000 DTEND;TZID=America/Los_Angeles:20200417T060000 DTSTAMP:20260418T230443 CREATED:20200410T235047Z LAST-MODIFIED:20200502T012652Z UID:10000030-1587013200-1587103200@sfbig.org SUMMARY:Lunch & Learn April 16th DESCRIPTION:GET EXCITED BIGGIES!\nWe wish you all are staying safe and healthy during this time! \nAs promised\, our third lunch event will be coming Thursday\, April 16th from 12-1 pm PST. We are pleased to announce that leading this discussion will be Jim Gardner of The Wall Street Journal | Barron’s Group. \nIn Times of Crisis: Best Practices for Marketing in a World With COVID-19\nWhile the instinct for some during a downturn is to cut marketing investments\, in fact marketing is an investment in growth\, both to maintain for now but most importantly positioning the brand for growth when the economy stabilizes. \nOur lunch & learn will share learnings from past recessions\, case studies in communications\, consumer sentiment and shifts in media consumption in a COVID-19 landscape. \nDiscussion will be lead by. . .\nJim Gardner\, Senior Director of Intelligence\nThe Wall Street Journal | Barron’s Group\n \nJim Gardner is the Senior Director of Intelligence for The Wall Street Journal | Barron’s Group. In this role\, he oversees global B2B\, finance and technology customer & competitive intelligence efforts. His responsibilities include developing proprietary thought leadership initiatives\, managing advertising effectiveness & engagement programs & socializing third-party industry insights throughout the organization. \nRSVP & Join Us!\nJoin us for another insightful and inspiring discussion with a talented and experienced professional! \nPlease let us know you will be joining us on Thursday by RSVP’ing below. \n\n\n\n\n\n\nClick Here For Meeting Link\n\n\nMeeting Number\n140 911 688\n\nPassword\nsfBIGLunchLearn \n(73244586 from phones)\n\n\nJoin By Phone!\nUnited States Toll: +1-650-215-5226\nAccess code: 140 911 688 URL:https://sfbig.org/event/lunch-learn-april-16th/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/04/Lunch-and-Learn-Series-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200402T050000 DTEND;TZID=America/Los_Angeles:20200403T060000 DTSTAMP:20260418T230443 CREATED:20200328T004649Z LAST-MODIFIED:20200502T011523Z UID:10000029-1585803600-1585893600@sfbig.org SUMMARY:Lunch & Learn DESCRIPTION:Join us for our SECOND VIRTUAL Lunch & Learn taking place on Thursday\, April 2nd from 12 pm – 1 pm! Our hour discussion will be joined by Heidi Browning Pearson the EVP\, Chief Marketing Officer of the National Hockey League. They will be discussing advertising in the sports industry\, how the current world health situation is affecting the industry\, and how the industry meta is adapting/coping! \n  \nOur moderator for the event has been announced! We are pleased to have Sara Gotfredson be the lead moderator for the discussion. Sara is another legend in the industry with plenty of experience in sports marketing and sales as she helped lead the west coast multimedia sales effort for ESPN the past decade. Sara’s knowledge of sports marketing and advertising is vast and we are excited for her to bring some original thoughts and ideas to the table Thursday! \n  \nWe know these are strange times for all us sports fans out there. Watching sports and cheering on your teams is a religion to most. We are bringing back a little hope and get an understanding of the backend of the sports world while we all wait patiently for the return. \nWe loved seeing everyone’s wonderful faces at our last Lunch & Learn and we hope to see all the same and even more! These times in our community and working from home can be relaxing but also less engaging. At sfBIG\, we want to offer a 1-hour Lunch & Learn about some great topics in the industry. This is a time for our members to chat and stay connected with what’s going on. \nFrom everyone at sfBIG\, we hope that everyone and their families are staying healthy and safe during these trying times. Feel free to bring some food\, drinks and a friend to our informative discussions! Looking forward to seeing you all soon! \nWe will be using Cisco Webex for our virtual Lunch & Learn! Please follow the directions to join our awesome new event. \n  \nA Little More About Heidi\n \nHeidi Browning serves as Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience\, Browning brings a valuable mix of client\, agency and media owner perspective to the NHL. Heidi is known as a passionate pioneer in digital\, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media\, technology and culture\, she studies generational trends in consumer attention and brand engagement. Heidi is responsible for executing the League’s growth marketing strategy with a focus on social media\, digital\, data and innovation. She was recognized as one of the “Most Powerful Women in Sports” by both Forbes and Ad Week\, by Forbes as one of the Most Influential CMOs in the world\, and by Crain’s as one of the Notable Women In the Business of Sports. \nPrior to joining the NHL\, Heidi served as SVP\, Strategic Solutions\, at Pandora. Her team was responsible for developing marketing experiences that create value for fans\, bands and brands. Leveraging Pandora’s passionate fans\, first party data\, and personalization\, Heidi’s team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists. She was recognized as one of the top “Women in Music” by Billboard.  \nAs Senior Vice President of Client Solutions for Fox Interactive Media/MySpace\, Heidi evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience\, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending\, A Journey Into Social Networking\, which quantified the impact of The Momentum Effect.   \nBrowning is a respected thought leader in the industry and is a featured speaker at industry conferences including TEDx Women\, Mobile Marketing Association CMO Summit\, Youth Marketing Summit\, Hashtag Sports\, Cannes Lions\, SXSW\, Forrester and CES. \nHeidi holds a B.A. from the University of Colorado\, Boulder in International Relations. She currently resides in San Francisco\, CA and New York\, NY. \n  \nEVENT INFORMATION\n\n\nMeeting link: https://zach-834.my.webex.com/zach-834.my/j.php?MTID=mf8eb506fec2daf5401a59507b90e86d7\n\n\nMeeting number: 147 905 718\n\n\nPassword: sfBIGLunchLearn\n\n\n\n\nMore ways to join\n\n\n\nJoin by phone: +1-650-215-5226 United States Toll\n\nAccess code: 147 905 718 URL:https://sfbig.org/event/lunch-learn-2/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/Lunch-and-Learn-Series-17.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200319T050000 DTEND;TZID=America/Los_Angeles:20200320T060000 DTSTAMP:20260418T230443 CREATED:20200318T003344Z LAST-MODIFIED:20200319T235752Z UID:10000005-1584594000-1584684000@sfbig.org SUMMARY:Lunch & Learn DESCRIPTION:Join us for our first VIRTUAL event taking place on March 19th at 12 pm! This will be a sfBIG Lunch & Learn! Our President John Durham will be Moderating the event and joined by Brian Morrissey President and Editorial Director of Digiday. They will be discussing how are people coping\, what people are doing across the country\, and everything going on during these days of working remotely! \n  \nWe know these are strange times for everyone in our community and working from home can be relaxing but also less engaging. At sfBIG\, we want to offer a 1-hour Lunch & Learn about some great topics in the industry. This is a time for our members to chat and stay connected with what’s going on. \nWe will be using Cisco Webex for our virtual Lunch & Learn! Please follow the directions to join our awesome new event. \nJoin Online: \nMeeting Link: https://zach-834.my.webex.com/zach-834.my/j.php?MTID=m2d4fb4c0e317869949f17db1f5f5a7cc \nMeeting Number: 959 789 655 \nPassword: sfBIGFLunchLearn \nJoin by phone: \n\n\n\n+1-650-215-5226 United States Toll\n\n\nAccess code: 959 789 655\n\n  URL:https://sfbig.org/event/lunch-learn/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/Lunch-and-Learn-3.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200229T160000 DTEND;TZID=America/Los_Angeles:20200401T163000 DTSTAMP:20260418T230443 CREATED:20200304T024320Z LAST-MODIFIED:20200304T031525Z UID:10000014-1582992000-1585758600@sfbig.org SUMMARY:MEMBERS MARCH DESCRIPTION:Welcome to Members March!\nAll of us at sfBIG are pleased to announce the beginning to Members March! This all month-long promotional period will offer discounts and other various membership and event-related incentives to members and non-members alike! \nTo provide a better experience for all of our current members\, we want to increase overall membership and get more people involved in our events and activities. The way we see it\, more active members equals increased attendance\, quantity and quality of networking and value for everyone! \nRead through the rest of this description to learn how you can save BIG during the month of March! \n \n \nDiscounts For Expired Memberships! \nExpired membership with sfBIG and need to renew? Look out for an email coming to your mailbox that will be detailing how you can renew your membership for only $100! \nThis offer will allow for those who were once members to climb back on board and rejoin for a fraction of the normal cost! Don’t let this opportunity get away from you\, make sure you sign back up and relaunch your membership this month! Email us your contact information and we will send you a promo code! \n  \nDiscounts For New Members! \nNever been a member of BIG but very interested? We are pleased to offer discounts to new members during Members March. Each new member will be able to sign up and get $50 off there first-year membership fee! Take advantage of this opportunity before its gone! Email us your contact information and we will send you a promo code! \n  \nDiscounts For Current Members! \nAlready have a membership? Kudos to you but guess what\, there are still ways in which you can get involved with Members March! Refer friends\, colleagues\, etc. and save your referred friend $50 off there membership fee or save yourself $50 off to one of our premier events (Cable Car Bell Ringer or Golf). Email us your Friends\, colleagues\, etc contact information and we will send you and them a promo code! \n  \nTo get any discount please email zach@catalystsf.com \nLet’s grow BIG together!! URL:https://sfbig.org/event/members-march/ LOCATION:CA ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/the-month-in-review-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200227T100000 DTEND;TZID=America/Los_Angeles:20200227T120000 DTSTAMP:20260418T230443 CREATED:20200129T034035Z LAST-MODIFIED:20200219T031014Z UID:10000003-1582797600-1582804800@sfbig.org SUMMARY:AMA SF Presents: The Joy & Terror of Freelancing DESCRIPTION:Calling all Biggies! February 27th the American Marketing Association presents The Joy & Terror of Freelancing!\nAccording to a recent study\, there are now 57 million Americans in the freelance economy\, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now\, have been or will be at some point in your career whether its because you’re between jobs or simply want to be your own boss. \nJoin us as we discuss the ins and outs of freelancing — and learn tips and tricks to staying happy and profitable! \nUSE THE PROMO CODE: SFBIGFriends25  \nTICKETS FOR THE EVENT ARE HERE: https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ \nThere will be some amazing speakers at the event \n \n\nDavid Corfield. Co-founder & CEO @ LifeWork\n\nDavid’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork\, a platform that helps freelancers get paid while they work\, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5\, working in partnership with Berkeley Law and the Freelance Writers of California Unite group to find innovative ways around the ruling.\n\n\n\n  \n \n\nKristen Tate. Owner & Lead Editor @ Blue Garrett\n\nKristen Tate is the owner and lead editor at the Blue Garret\, which helps authors transform their books from rough draft to finished product\, and author of the forthcoming book A Year of Reading about Writing. She is the founder of the Bay Area chapter of the Editorial Freelancers Association\, as well as a member of the American Copy Editors Society. Kristen’s idea of a good time is a fierce game of Bananagrams in a dive bar.\n\n\n\n  \n \n\nJanice Cuban. Freelance Copywriter\n\nWordsmith. Content creator. Marketing writer. Whatever you call her\, Janice Cuban loves to churn out copy – from websites to email campaigns\, blogs\, apps\, and more. She’s helped dozens of enterprise companies\, scrappy start-ups\, and consultants transform ideas into unique messages\, strengthen their brands\, and win over customers. Janice is also an avid blogger on freelancing life and currently writing a memoir about Silicon Valley. When not working\, she geeks out on marketing trends and soaks in high doses of pop culture\, film\, and art.\n\n\n\n  \n \n\nEric Weidner. VP of Technology @ AMA SF\n\nEric Weidner is a 23-year veteran of online marketing. He has worked for many industries including consumer\, hi-tech\, finance\, real estate\, automotive\, industrial and military\, but currently\, most of his clients are small to mid-sized pharmaceuticals. He has been a freelancer and has managed large\, offsite teams composed of freelancers across the globe.\n\n\n\n  \nTICKETS FOR THE EVENT ARE HERE: https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/\n  URL:https://sfbig.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ LOCATION:Google Community Space\, 188 Embarcadero\, San Francisco\, CA\, 94105\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/01/Eventbrite800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200225T100000 DTEND;TZID=America/Los_Angeles:20200225T113000 DTSTAMP:20260418T230443 CREATED:20200219T035153Z LAST-MODIFIED:20200222T054713Z UID:10000012-1582624800-1582630200@sfbig.org SUMMARY:BAARC/sfBIG Mentor Program DESCRIPTION:On February 25th\, we will be kicking off the BAARC/sfBIG Mentor Program with a mixer at Wavemaker. Mentors (10+ years in the advertising/marketing business) and Mentees (Anyone interested in the advertising/marketing industry) will mingle\, network\, and hear all about the Mentor Program. We will share expectations\, commitments\, timelines\, and answer any questions you may have.  \n                            \nPlease come and meet many new faces within the industry\, while we will be walking through what the mentor program will be looking like. This is a great time to network with mentors and mentees and fill out some information to help us help you find the before mentor/mentee possible. \n  \nWhy be a BAARC/sfBIG Mentor? \n\n\nRenew your enthusiasm for your role and for the industry\nGive a greater understanding of barriers experienced by the junior levels in our industry or those just beginning\nBuild your coaching\, counseling\, and listening skills\nDevelop your leadership skills in a more personal manner\nIncrease you awareness of generational differences\nGive you a chance to help shape a future leader\nAllow you to exercise your abilities to be empathetic\nBut mostly\, it will make you feel good!\n\n\nWhy be a BAARC/sfBIG Mentee?\n\n\nHelp further your professional skills and development\nExpand your network\, therefore increasing your industry exposure\nProvide you with a trusted ally and sounding board in the industry\nHelp you navigate your career by demonstrating different perspectives\nHelp shape and clarify your career goals\nGive you insight to the ins/outs of finding success in your career\nHighlight your strengths and explore your potential\nIncrease your confidence and aide in your personal growth\n\n\n  \nWe are still looking for Mentors\, Mentees\, or volunteers to help run the program. If you are interested in participating in any way and have more questions\, please contact Mentor@sfBIG.org  \nTickets are FREE\, just make sure you still sign up and fill out all the information so we can send you an invite! \n  \nThis is such a great opportunity you’re not going to want to miss! URL:https://sfbig.org/event/baarc-sfbig-mentor-program/ LOCATION:Wavemaker\, 303 2nd st\, North Tower\, 3rd Floor\, San Francisco\, CA\, 94107\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/02/0-41-e1586368122200.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200212T000000 DTEND;TZID=America/Los_Angeles:20200213T100000 DTSTAMP:20260418T230443 CREATED:20200110T050036Z LAST-MODIFIED:20200110T072604Z UID:10000002-1581465600-1581588000@sfbig.org SUMMARY:Mobile Growth Summit 2020 DESCRIPTION:MGS20 is a two-day\, developer\, publisher\, and marketer-focused conference in San Francisco where you can connect with and learn from mobile app and online marketing professionals. \nThe two days consists of 1200+ attendees\, 1300+ companies\, and 50+ speakers with dozens of industry leaders who are experts in engagement and retention\, geo-specific strategies\, loops\, hyper-growth\, AI\, monetization\, mobile gaming\, UA\, product and development\, branding\, inclusivity\, business operations\, VR/AR\, wearables\, and blockchain. \nWith workshops\, lectures\, panels\, and numerous opportunities for networking\, MGS20 has everything you need to make 2020 a successful year for both you and your company! \nUse the link below to register with the Pomo Code. The code entitles 30% off the active ticket price! \nsfBIG Prepupulated Registration Link: https://www.mobilegrowthsummit.com/events/usa?promo=SFBIG30#registration\nPromo Code: SFBIG30\n  \nWhere: Hotel Nikko\, 222 Mason Street\, San Francisco\, CA 94102 \nWhen: February 12-13\, 2020 \nTime: 8 am – 6 pm \n  \nMGS Social Media Channels \nTwitter: @MobileGrowthMGS \nInstagram: @mobilegrowthsummit \nFacebook: Mobile Growth Summit \nLinkedIn: Mobile Growth Summit \n  URL:https://sfbig.org/event/mobile-growth-summit-2020/ LOCATION:Hotel Nikko\, 222 Mason Street\, San Francisco\, CA\, 94102\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/01/San-Francisco-20-Media-Facebook-Twitter-2.jpg END:VEVENT END:VCALENDAR