BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SFBig - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:SFBig X-ORIGINAL-URL:https://sfbig.org X-WR-CALDESC:Events for SFBig REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20180311T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20181104T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200625T050000 DTEND;TZID=America/Los_Angeles:20200626T060000 DTSTAMP:20260419T042623 CREATED:20200620T032431Z LAST-MODIFIED:20200626T020632Z UID:10000004-1593061200-1593151200@sfbig.org SUMMARY:Lunch & Learn June 25th! DESCRIPTION:First and foremost\, words cannot describe how much sfBIG has missed you all these past few months.\nWe hope all has been well during this recent period of time and that most importantly you are staying SAFE!\nJoin us on Thursday\, June 25th from 12 – 1 PM  PST for a sweet gathering with the sfBIG community. Unlike our recent string of virtual events\, this outing will be catered more towards catching everyone up with great friends and former colleagues while having a look at what the rest of the year will look like for us at sfBIG!\nBe sure to grab a drink or a bite to eat\, lay back\, and tune in as we will also analyze some premier insights on the marketing world as we know it and what to anticipate in the near future. This will be an extremely positive session and we can not be more excited to reconnect our members together again and get back on the same page! \nStay tuned\, more info will be coming soon!\n  \n\nJoin Zoom Meeting Here!\nhttps://us02web.zoom.us/j/83517848222?pwd=QlM3bjhzKzBWejRQb1B0M0RpRG5adz09\nMeeting ID: 835 1784 8222\nPassword: LunchLearn\nJoin Using One Tap Mobile!\n+16699009128\,\,83517848222#\,\,\,\,0#\,\,617020# US (San Jose)\n+12532158782\,\,83517848222#\,\,\,\,0#\,\,617020# US (Tacoma)\nDial By Your location\n+1 669 900 9128 US (San Jose)\n+1 253 215 8782 US (Tacoma)\n+1 346 248 7799 US (Houston)\n+1 312 626 6799 US (Chicago)\n+1 646 558 8656 US (New York)\n+1 301 715 8592 US (Germantown)\nMeeting ID: 835 1784 8222\nPassword: 617020\nOr find your local number below: https://us02web.zoom.us/u/ksMGTrLSQ URL:https://sfbig.org/event/lunch-learn-june-25th/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/06/Website-Headers-3.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20200601 DTEND;VALUE=DATE:20200605 DTSTAMP:20260419T042623 CREATED:20200423T121038Z LAST-MODIFIED:20200423T121038Z UID:10000028-1591030800-1591289999@sfbig.org SUMMARY:MGS Global Virtual Conference\, June 2-4\, 2020 DESCRIPTION:Introducing the MGS Global Virtual Conference\nInstead of simply canceling their UK\, LATAM\, New York\, and Singapore events Mobile Growth Summit is rolling them into one! Titled the MGS Global Virtual Conference—a three-day extravaganza that spans four geos (Asia\, South America\, North America\, and Europe)\, dedicating a day of learning to each region. Attendees will have access to content from four geos\, all without stepping foot on a plane. And there will be plenty of networking opportunities\, just like you’ve come to expect from Mobile Growth Summits in the past. \nBy The Numbers. . .\n3 days\, 4 continents\, 50% women speakers\, \n70+ sessions\, 100+ overall speakers\, 1000+ attendees \nJoin Mobile Growth Summit in helping make this pioneering event a success. All sfBIG members are eligible for a unique 30% discount code below to utilize when signing up for this event. \nCLICK HERE TO GET YOUR DISCOUNTED PASS \nUSE CODE SFBIG30 WHEN ORDERING YOUR PASS! URL:https://sfbig.org/event/mgs-global-virtual-conference-june-2-4-2020/ ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/04/banner.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200521T120000 DTEND;TZID=America/Los_Angeles:20200522T130000 DTSTAMP:20260419T042623 CREATED:20200513T030423Z LAST-MODIFIED:20200522T003609Z UID:10000025-1590062400-1590152400@sfbig.org SUMMARY:Lunch & Learn: Esports May 21st DESCRIPTION:Lunch & Learn:\nHelping Brands Understand Gaming Entertainment and Esports\nJoin us for another amazing Lunch & Learn on Thursday\, May 21st from 12 – 1 pm PST. Gaming has overtaken the entertainment world and yet very little is understood about how gaming and entertainment interact. Programs like esports and gaming entertainment are in their infancy\, but the audience is massive. In this panel\, learn exactly how gaming intersects with entertainment; how esports fits into the mix; how brands can get involved in meaningful ways; and learn what’s coming next. \nMeet the well-rounded team that is taking the lead during this discussion and get excited about next week’s event! \nMeet The Panel For The Event\nBrandon Byrne | CEO\, Opera Event\n \nBrandon Byrne is the CEO for the startup Opera Event\, a platform for social media content creators. \nBefore Opera Event\, Brandon was the CFO for Team Liquid and helped them raise money through the investment group that included Magic Johnson\, Ted Leonsis and Peter Guber. \nHe also served as an executive at Curse\, a PC technology and media company that was bought by Twitch.tv. He led several rounds of fundraising at Curse and transitioned the organization from a small startup into a fast-growing company that doubled the size of the staff in eight months. He led the initiative to open international offices in Dublin\, the U.K.\, Germany and Australia and secured several debt facilities for Curse to fund their growth. \nAn avid gamer\, Brandon still plays World of Warcraft\, League of Legends\, Civilization\, Xcom\, Ark and Diablo III. He has also served as an advisor on the UCSC board for three years now. \nBrandon has a bachelor’s degree from Pepperdine University in Business Management. \n  \nMarco Mereu | Senior Vice President of Content Distribution & GM of Framerate at Super League Gaming\n \nSuper League Gaming\, Inc. (NasdaqCM: SLGG) is a leading esports community and content platform for amateur esports players\, fans and friends of all ages and skill levels. With a focus on positive and inclusive gameplay\, Super League enables players to experience their sport like the pros while also developing sportsmanship\, communication\, and team-building skills. Powered by a proprietary technology platform\, Super League operates physical and digital experiences in partnership with publishers of top-tier games. Local movie theatres\, PC cafes\, restaurants\, and entertainment venues are transformed into esports arenas where gamers compete\, socialize\, spectate and celebrate the amateur esports lifestyle. Super League’s platform offers unique amateur esports experiences that not only ratchet up the competition for avid gamers\, but also attract audiences with elite amateur broadcasts that transform physical venues as well as fuel SuperLeagueTV’s Twitch and YouTube channels. \nFramerate is a cross-platform esports network delivering news\, highlights and entertainment to the next generation of viewers.  Framerate was acquired by Super League Gaming in June 2019. Prior to Framerate\, Mereu founded and built Roostr\, the first performance based sponsored content marketplace for YouTube gaming influencers and mobile games. Roostr was acquired by Chartboost in January 2016. \nPrior to Roostr\, Mereu founded Gameblyr\, one of the first independent publishing platforms for mobile gaming. Gameblyr published 8 titles in two years with 7 being featured by Apple and 2 Editors Choice Awards. \nMereu also served as General Counsel and VP US Business Development for Evony Online\, one of the largest browser based MMO’s in history with over 30 million players worldwide. \n  \nDarin Kwilinski| Senior Editor of Esports at ESPN\n \nHi! My name is Darin\, and I love video games. I also love writing and editing. I’m now at ESPN covering esports on a global scale. Every day there are new challenges to tackle\, and every project I learn something new. In short\, it’s pretty awesome. \nFeel free to connect with me and let’s chat about esports\, video games\, nerd culture\, or whatever else you think is neat! \n  \nDr. Chris “Doc” Haskell | Clinical Associate Professor\, Head Coach of Esports at Boise State University\n \nDr. Chris Haskell plays video games for a living\, or at least that’s what his friends think. “Doc” is the director and Headcoach of the Varsity Esports At Boise State (350 wins and climbing). As a professor and researcher\, Doc also focuses on the impact of videogames\, virtual worlds\, on learning and culture.  He even has retro 80s arcade games in his office\,…for research of course. When it comes to work\, Dr. Haskell is serious about play. It’s no wonder his friends think he needs a real job. \n  \nWil Wheaton | Host\, Commissioner\n \nIn 2020\, Wil Wheaton will star as the host/commissioner of GAMEMASTER\, a new\, nine-episode esports reality show featuring 12 amateur contestants from across the U.S. Ripped from their gaming chairs and plunged into our world\, these gamers will live together in a house under the inescapable spotlight of a competition broadcast on platforms around the globe. Over the course of nine episodes (with more than two dozen video games)\, the contestants will be on a quest to discover the one\, true “GameMaster.” Twelve amateur gamers start out\, someone goes home each week\, and two will battle it out in the finale to grab the $100K cash prize and claim the title. \nAn accomplished actor\, Wheaton was already a veteran of cinema and television when\, at the age of 15\, he was cast as boy genius Wesley Crusher on Star Trek: The Next Generation. His most prominent early role was that of Gordie LaChance\, the central character in the film Stand By Me. Through the years\, he has appeared in dozens of films and TV shows\, including recurring roles on TNT’s Leverage\, SyFy’s Eureka\, and the hit\, gamer-oriented web series\, “The Guild.” He is the co-creator\, producer and host of the wildly successful web series\, “Tabletop\,” credited with reigniting national interest in tabletop gaming. Most recently\, he played a fictionalized version of himself on CBS’s The Big Bang Theory\, one of the most highly-rated and watched sitcoms of the last decade. Wheaton has become a strong voice for the “nerd” community thanks to his books\, convention appearances\, podcasts and involvement in the video game community.  \nAn accomplished voice talent\, Wheaton has been featured in animated series including\, TeenTitans\, Guardians of the Galaxy\, and Batman: The Brave and the Bold. His video game credits include four installments each of the “Grand Theft Auto” and “Tom Clancy’s Ghost Recon” series\, as well as “Fallout: New Vegas\,” “DC Universe Online\,” and ”Broken Age.” \nWheaton’s audiobook narration of Ernest Cline’s “Ready Player One” debuted at number one on The New York Times bestseller list and was one of Goodreads’ 10 Best Narrator and Audiobook Pairings of All Time. He has also lent his voice to titles by John Scalzi\, Randall Monroe and Joe Hill. \nAs an author\, he has written “Just A Geek\,” “Dancing Barefoot\,” “The Happiest Days of Our Lives\,” “Hunter\,” and “Dead Trees Give No Shelter\,” plus a forthcoming novel\, “All We Ever Wanted Was Everything.” He has contributed columns to salon.com\, The A.V. Club\, LA Weekly\, Playboy\, The Washington Post\, and the Suicide Girls Newswire. \nIn recent years\, Wheaton has earned recognition as an outspoken mental health advocate. He chronicled his own journey in his blog and as a public speaker for the National Alliance on Mental Illness. His powerful\, candid essay about his struggle with chronic depression and anxiety garnered national attention. \n  \nOur Wonderful Moderator\nMike Parker | Global President at iCrossing\n \nAs Global President\, Mikes leads iCrossing where he oversees the agency’s international network of 13 offices and a team of 1000 and is responsible for the full-service digital agency’s mission of being the Marketing Agency for the Modern World. With nearly twenty years of experience in digital marketing and agency leadership\, he has consistently partnered with brands like Nestlé\, Microsoft\, Bridgestone\, Intel and Clorox to inspire digital transformation\, build deep engagements with customers and drive business performance through strategic marketing programs. Mike joined iCrossing in 2015 and previously oversaw its west coast and US territories before taking over responsibilities for the global operations in 2017. \nBased in Silicon Valley\, Mike is passionate about bringing innovation to clients\, he launched “The Collaboratory” innovation practice at iCrossing and was Past President of the Bay Area Innovation Group. Prior to joining the Heart-owned marketing agency\, he served as Global Digital Officer at McCann WorldGroup\, where he led the integration of digital thinking and services across the world’s largest ad agency. Before McCann\, he was co-president for Tribal DDB’s U.S. network. Mike was recognized by Campaign Magazine as a ’40 over 40′ leader of digital marketing\, he has won Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. \n  \nZoom Invite!\nWe are so excited! This will be another timely event on a trending topic in the market. Be sure to RSVP and join us for a special occasion. \nPlease click the link below to join the webinar:\nJOIN HERE\nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,85144928754#\,\,1#\,640466# or +12532158782\,\,85144928754#\,\,1#\,640466# \nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 301 715 8592 or +1 312 626 6799 or +1 646 558 8656 \nWebinar ID: 851 4492 8754 \nPassword: 640466 \nInternational numbers available: \nhttps://us02web.zoom.us/u/kbbpFiRyqJ \n  \nPlease fill out this quick poll \n\n\n \n \n Esports Poll\n \n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Have you run a campaign targeting a gaming audience?*YesNoHave you ran a campaign within esports?*YesNoOn a scale from 1 - 10 how well do you what Esports is?*Please enter a number from 1 to 10.Have a questions or topic you want to discuss? Let us know!\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ URL:https://sfbig.org/event/lunch-learn-esports-may-21st/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/05/Lunch-and-Learn-Series-22.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200430T050000 DTEND;TZID=America/Los_Angeles:20200501T060000 DTSTAMP:20260419T042623 CREATED:20200213T022309Z LAST-MODIFIED:20200514T010935Z UID:10000034-1588222800-1588312800@sfbig.org SUMMARY:Lunch & Learn April 30th! DESCRIPTION:Podcasts: Cracking the Code\nPlease join us on April 30th for our Podcast: Cracking the Code Lunch & Learn! Some brands have deployed podcast advertising for user acquisition for years\, yet it is still a channel that files under the radar…or does it in 2020?  Podcasts reach 51% of US audiences aged 12+ on a monthly basis and Ad dollar spend on the channel is growing. Join sfBIG on Thursday\, April 30th to learn more about the power of the podcast\, getting started\, and cultivating the appropriate audience! Uncover who listens\, who advertises\, and why bother? \nMeet Our All Star Panel & Moderator\nPaula Mangin – Owner\, Boyce Mangin \n \nPaula is a founding partner of Boyce: Mangin\, a successful strategic media planning and buying consultancy that functions similar to a creative team\, working with clients and/or agencies to develop strategies and plans\, bringing in the best resources to help execute their vision as necessary. They worked with everybody from Google\, Facebook and Roku\, to Dr. Martens\, Levi’s\, and Lucky Brand Jeans. Current clients include Stanford Children’s Health\, Yogi Tea\, Pandora (music\, not jewelry)\, Duckhorn Vineyards and Schedulicity. \nIn her spare time\, Paula blogs about style for Blank Stare\, Blink(a site she co-founded)\, and is a fashion illustrator/urban sketcher who held her first gallery show a few years back. Most evenings and weekends find her doing yoga headstands\, playing tennis\, and baking pies. Up until last year\, she also held the world record for drawing Fred Flintstone the fastest. This is not a joke. \nHer favorite podcasts are The Daily\, Pod Save America (also love their merch!) and Bitch Sesh. She and “Boyce”\, her business partner\, have been making noises about starting their own podcast; they recently purchased the URL\, whatscrappening.com. Where they plan to talk shit. This is also not a joke. \nLinkedin: https://www.linkedin.com/in/paula-mangin-4101181/ \n\nMatt Turck – CRO\, Megaphone \n \nMatt Turck is a co-founder and Chief Revenue Officer of Megaphone\, launched in February 2015. \nMatt was an early experimenter in podcast advertising\, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts\, partnering with HBO Documentaries in March of 2015. Matt also was instrumental in creating GE Podcast Theater (The Message & LifeAfter)\, which is still considered the most successful branded podcast program\, as it held the #1 position in Apple Podcasts for several weeks. \nToday\, Matt and Megaphone are pioneering the digital transformation of podcast advertising. Megaphone introduced audience targeting at scale\, bringing data\, measurement and other digital tools to the podcasting space through Megaphone’s proprietary technology. \nPrior to joining Megaphone\, Matt was the Publisher of Slate\, where he helped build original digital journalism into a sustainably profitable business.  He spent 20 years with Time Incorporated\, holding several prominent positions\, including Publisher/President of This Old House and Associate Publisher of Time magazine. \nA native of Michigan and a graduate of Michigan State University\, Matt married the former miss Anneliese Lodge. He lives his dream (and hopefully his family’s dream)\, spending time in Manhattan while residing in Sun Valley with Anneliese\, their two children\, fly rod\, mountain bike\, skis and\, of course\, his Labrador Retriever\, Tug. \nLinkedin: https://www.linkedin.com/in/matt-turck/ \nJen Sargent – COO\, Wondery\n \nJen Sargent is a successful entrepreneur and executive with 20 years of digital media experience. She is currently the Chief Operating Officer of Wondery\, the largest independent podcast publisher in the world\, known for their immersive storytelling with hit shows such as Business Wars\, Dr. Death\, Imagined Life and The Shrink Next Door. Jen oversees strategy\, marketing\, partnerships and non-advertising revenue streams for the Company. Prior to Wondery\, Jen was most recently President of Uproxx\, a Comscore Top-100 digital publisher and award-winning content studio programming cultural content for Millennials. As President\, Jen led the strategy\, revenue generation\, partnerships\, and operations across the organization. Uproxx was acquired by Warner Music in Summer of 2018. Prior to Uproxx\, Jen was the CEO and co-founder of HitFix\, a multi-platform entertainment news brand focused on helping consumers discover and experience movies\, TV and pop-culture.  HitFix featured entertainment’s most celebrated tastemakers and a cross-platform reach of 300 million monthly viewers.  HitFix was acquired by Uproxx in 2016. Previous roles include head of Online Marketing & Development for Reed Business Information (parent of Variety); the International Media Group of top ad-serving technology company DoubleClick; venture capital experience from BV Capital in Hamburg\, Germany; and finance experience from JP Morgan investment banking in New York.  Jen earned an MBA from Harvard Business School and a BS degree in Electrical Engineering from the University of Virginia \nLinkedin: https://www.linkedin.com/in/jensargent/ \n\nMatty Staudt – Owner\, Jam Street Media\n\nMatty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser\, West Virginia. During his radio career\, he has been an on-air host\, morning show lead and Executive Producer at such legendary stations as WJFK in Washington DC\, WNEW in New York City\, Alice Radio (KLLC) and Live 105 (KITS) in San Francisco. In 2007\, Matty redirected his radio career toward the new world of podcasting; becoming a pioneer at Stitcher as their first Director of Content. Matty’s voiceover talent was also featured in the hit Pixar movie “Cars”\, where he played a radio reporter car named “Matti”. \nMatty has been a consultant for top companies like Cisco\, Sirius/XM\, Premiere Radio and The Federal Reserve Bank\, creating branded content podcasts\, coaching hosts and producers\, and formulating dynamic podcast strategies since 2011. He’s hosted several podcasts including his current show “Access Podcast\, interviewing some of the best podcasters in the industry.  As a professor at The Academy of Art University in San Francisco\, Matty launched one of the nation’s first university-level podcasting departments in 2012. \nIn 2017\, Matty was thrilled to return to radio when he joined iHeartRadio as the radio industry’s first Vice President of Podcast Programming. In this role\, he developed a podcast strategy for the company’s radio talent and helped create over 300 podcasts\, driving millions of downloads a month. As an uber-successful VP\, he developed original shows\, nurtured and coached on-air talent\, and crafted the comprehensive podcast strategy for iHeartRadio’s podcast programming. \nToday Matty is thrilled to introduce his latest venture Jam Street Media\, focusing his tremendous experience and passion for broadcasting towards elevating top brands and talent to their most creative and successful potential through podcast production and consulting. \nLinkedin: https://www.linkedin.com/in/matty-staudt-ma-44698b8/ \nTwitter: @mattystaudt \nModerating The Event This Thursday\nKathryn Wilcox – Northern California Region President\, iHeartMedia\n \nKathryn Wilcox\, Region President of iHeartMedia San Francisco\, has over 20 years of media industry experience. iHeartMedia reaches more Americans than any other media company in the US. Through the integration of data\, yielding the ability to target at scale\, then optimize for results\, iHeartMedia is making the power of audio accessible for a new class of partners.  In her current role\, she oversees the operation of seven radio stations in San Francisco alongside the go-to-market strategy in the Bay Area for the suite of iHeartMedia digital assets including podcasts\, streaming audio and custom channels on iHeartRadio. Katie has a passion for measurement\, an eye for spotting coming trends and a strong record of building best-in-class teams. \nLinkedIn: https://www.linkedin.com/in/katiewilcox/ \nMake sure you sign up\, you are not going to want to miss this event!!\nZoom Invite\nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83795333896?pwd=ZSsrMmhueFR1dDhDZ2ZyaCs3UzNwdz09 \nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,83795333896#\,\,1#\,707753# or +12532158782\,\,83795333896#\,\,1#\,707753#\nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 646 558 8656 or +1 301 715 8592 or +1 312 626 6799\nWebinar ID: 837 9533 3896\nPassword: 707753 \nInternational numbers available: https://us02web.zoom.us/u/kj5Zm2DXa URL:https://sfbig.org/event/podcasts-cracking-the-code/ LOCATION:CA\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/02/Lunch-and-Learn-Series-16.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200423T050000 DTEND;TZID=America/Los_Angeles:20200423T060000 DTSTAMP:20260419T042623 CREATED:20200421T001836Z LAST-MODIFIED:20200424T050737Z UID:10000027-1587618000-1587621600@sfbig.org SUMMARY:Lunch & Learn April 23rd DESCRIPTION:sfBIG’s Lunch & Learn Series:\nNow What? Navigating Job Loss & Career Changes\nMany have felt the wrath of the recent events that have left millions without jobs. As a result\, many are scrambling to find a replacement position or a new career path for them. Join us this Thursday\, April 23rd for a NEW Lunch & Learn on opportunities to get ahead and learn from some amazing professionals. \nThis rich discussion will be lead by a diverse panel of personnel with experience in strategy\, talent acquisition\, and professional resume writing. This will be a great time to evaluate your career and properly strategize how to move forward with assurance that you are doing what you would like to do in the workforce! \n  \nPanel Members: Overview and Bio\nArielle Krattenstein: GroupM – Talent Acquisition Practice Lead\, Analytics\n \nArielle is an experienced Talent Acquisition Leader with a demonstrated history of working in the Advertising and Research industries; she is skilled in Full Life-Cycle Recruitment\, Inclusion and Diversity Initiatives\, Negotiation\, Public Speaking\, and Event Management. Arielle holds a BA in American Politics – Political Behavior & Public Policy from The Ohio State University\, a Master Certificate in Human Resources and an HR Analytics Certificate from Cornell University. \nResiding in Hoboken\, NJ with her husband Eric\, daughter Noa and pup Charlie\, Arielle enjoys practicing yoga\, laughs at even the corniest jokes and can eat her body weight in Falafel! \n  \nRussel Herring: Strategy Source – Co-Founder\, Partner\n \nRussell started his career in real estate\, but soon discovered that his passion wasn’t in property — it was working with people. He set out to change his career path by working for two notable Atlanta recruiting firms over the span of four years. After gaining insight on how to make long-lasting employment matches\, Russell set sail on his own and founded Strategy Source. \nWith a background in placements for traditional recruiting verticals like manufacturing\, engineering\, finance\, and accounting\, Russell knew he wanted to pursue a new niche. He noticed a lot of new digital companies forming in Atlanta without effective strategies for recruiting top talent. This sparked the beginnings of Strategy Source\, the first executive search firm in Atlanta with a digital specialty. \nNot long after launch\, Russell dove into digital media sales works\, where he met now-partner\, Laura Lasiter. Together\, this partnership has achieved over 1000% growth in revenues and manages a team of recruiters nationally across six major markets. \nRussell is a husband\, a father of four kids\, an avid Auburn football fan\, and a man who is most happy on a saltwater fishing boat. \n  \nAnnette Richmond: 5X Certified | Executive Resume Writer | Career Storyteller | Brand Strategist | Former Recruiter\n \nAnnette Richmond\, principal of career intelligence Resume Writing and Career Services\, is an executive resume writer\, former recruiter\, and former journalist.  She partners with senior executives to create branded resumes and optimized LinkedIn profiles that clearly convey their value to recruiters and employers. Annette has earned 5 certifications including the Certified Master Resume Writer designation held by fewer than 50 resume writers worldwide. She has contributed to Forbes\, The Chicago Tribune\, Business Insider\, The Huffington Post\, Medium\, and Thrive Global. \n  \nPaul Flannigan: Founder – Masterpiece Sales & Leadership Consulting \n \nOver the course of my career\, I have developed expertise in sales\, leadership and most recently executive support and guidance through my consulting practice. I believe that every organization’s most valuable resource is the people who choose to invest a portion of their life to serve their customers. And that it is the leader’s responsibility to know these people and create the optimal environments for their growth and increasing contribution. \nI study the effects of systems and theories on people. And I am driven to help individuals identify their unique strengths and weaknesses\, understand how they fit into the goals and objectives of the company and then implement personal growth plans to build sustainable high performance. \nI absolutely love sales and have been acknowledged for my ability to consistently exceed performance expectations and grow markets aggressively. Winning the rookie of the year award with Cendant and growing revenue with Microsoft’s digital media team from $250\,000 to $14 million from 2000 through 2005. \nI have been honored to learn and grow as a sales leader in a variety of roles with Microsoft and Yahoo in the rapidly advancing digital media and technology space. While I am grateful for all the lessons learned during these years it has been my executive consulting work that has challenged me the most and enabled tremendous growth. Masterpiece Sales and Leadership is dedicated to supporting leaders by connecting with and understanding the unique gifts and passions of people and then building personalized development plans that honor each person and connect them with the corporate mission to create exceptional business results. \nMy wife Maria and I are devoted to helping teens overcome addiction problems and discover their true identities. We also have a prison ministry and support and families fighting childhood cancer. \n  \n\n\n\nRSVP & Join Us!\nJoin us for another insightful and inspiring discussion with talented and experienced professionals! \nPlease let us know you will be joining us on Thursday by RSVP’ing below. \n\nClick Here for Meeting Link \nMeeting number: 146 442 756\nPassword: sfBIGLunchLearn (73244586 from phones)\n\nJoin us by phone!\n\n\n\n\nUnited States Toll: +1-650-215-5226 \n\n\nAccess code: 146 442 756 URL:https://sfbig.org/event/lunch-learn-april-23rd/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/04/Lunch-and-Learn-Series-7.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200416T050000 DTEND;TZID=America/Los_Angeles:20200417T060000 DTSTAMP:20260419T042623 CREATED:20200410T235047Z LAST-MODIFIED:20200502T012652Z UID:10000030-1587013200-1587103200@sfbig.org SUMMARY:Lunch & Learn April 16th DESCRIPTION:GET EXCITED BIGGIES!\nWe wish you all are staying safe and healthy during this time! \nAs promised\, our third lunch event will be coming Thursday\, April 16th from 12-1 pm PST. We are pleased to announce that leading this discussion will be Jim Gardner of The Wall Street Journal | Barron’s Group. \nIn Times of Crisis: Best Practices for Marketing in a World With COVID-19\nWhile the instinct for some during a downturn is to cut marketing investments\, in fact marketing is an investment in growth\, both to maintain for now but most importantly positioning the brand for growth when the economy stabilizes. \nOur lunch & learn will share learnings from past recessions\, case studies in communications\, consumer sentiment and shifts in media consumption in a COVID-19 landscape. \nDiscussion will be lead by. . .\nJim Gardner\, Senior Director of Intelligence\nThe Wall Street Journal | Barron’s Group\n \nJim Gardner is the Senior Director of Intelligence for The Wall Street Journal | Barron’s Group. In this role\, he oversees global B2B\, finance and technology customer & competitive intelligence efforts. His responsibilities include developing proprietary thought leadership initiatives\, managing advertising effectiveness & engagement programs & socializing third-party industry insights throughout the organization. \nRSVP & Join Us!\nJoin us for another insightful and inspiring discussion with a talented and experienced professional! \nPlease let us know you will be joining us on Thursday by RSVP’ing below. \n\n\n\n\n\n\nClick Here For Meeting Link\n\n\nMeeting Number\n140 911 688\n\nPassword\nsfBIGLunchLearn \n(73244586 from phones)\n\n\nJoin By Phone!\nUnited States Toll: +1-650-215-5226\nAccess code: 140 911 688 URL:https://sfbig.org/event/lunch-learn-april-16th/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/04/Lunch-and-Learn-Series-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200402T050000 DTEND;TZID=America/Los_Angeles:20200403T060000 DTSTAMP:20260419T042623 CREATED:20200328T004649Z LAST-MODIFIED:20200502T011523Z UID:10000029-1585803600-1585893600@sfbig.org SUMMARY:Lunch & Learn DESCRIPTION:Join us for our SECOND VIRTUAL Lunch & Learn taking place on Thursday\, April 2nd from 12 pm – 1 pm! Our hour discussion will be joined by Heidi Browning Pearson the EVP\, Chief Marketing Officer of the National Hockey League. They will be discussing advertising in the sports industry\, how the current world health situation is affecting the industry\, and how the industry meta is adapting/coping! \n  \nOur moderator for the event has been announced! We are pleased to have Sara Gotfredson be the lead moderator for the discussion. Sara is another legend in the industry with plenty of experience in sports marketing and sales as she helped lead the west coast multimedia sales effort for ESPN the past decade. Sara’s knowledge of sports marketing and advertising is vast and we are excited for her to bring some original thoughts and ideas to the table Thursday! \n  \nWe know these are strange times for all us sports fans out there. Watching sports and cheering on your teams is a religion to most. We are bringing back a little hope and get an understanding of the backend of the sports world while we all wait patiently for the return. \nWe loved seeing everyone’s wonderful faces at our last Lunch & Learn and we hope to see all the same and even more! These times in our community and working from home can be relaxing but also less engaging. At sfBIG\, we want to offer a 1-hour Lunch & Learn about some great topics in the industry. This is a time for our members to chat and stay connected with what’s going on. \nFrom everyone at sfBIG\, we hope that everyone and their families are staying healthy and safe during these trying times. Feel free to bring some food\, drinks and a friend to our informative discussions! Looking forward to seeing you all soon! \nWe will be using Cisco Webex for our virtual Lunch & Learn! Please follow the directions to join our awesome new event. \n  \nA Little More About Heidi\n \nHeidi Browning serves as Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience\, Browning brings a valuable mix of client\, agency and media owner perspective to the NHL. Heidi is known as a passionate pioneer in digital\, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media\, technology and culture\, she studies generational trends in consumer attention and brand engagement. Heidi is responsible for executing the League’s growth marketing strategy with a focus on social media\, digital\, data and innovation. She was recognized as one of the “Most Powerful Women in Sports” by both Forbes and Ad Week\, by Forbes as one of the Most Influential CMOs in the world\, and by Crain’s as one of the Notable Women In the Business of Sports. \nPrior to joining the NHL\, Heidi served as SVP\, Strategic Solutions\, at Pandora. Her team was responsible for developing marketing experiences that create value for fans\, bands and brands. Leveraging Pandora’s passionate fans\, first party data\, and personalization\, Heidi’s team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists. She was recognized as one of the top “Women in Music” by Billboard.  \nAs Senior Vice President of Client Solutions for Fox Interactive Media/MySpace\, Heidi evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience\, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending\, A Journey Into Social Networking\, which quantified the impact of The Momentum Effect.   \nBrowning is a respected thought leader in the industry and is a featured speaker at industry conferences including TEDx Women\, Mobile Marketing Association CMO Summit\, Youth Marketing Summit\, Hashtag Sports\, Cannes Lions\, SXSW\, Forrester and CES. \nHeidi holds a B.A. from the University of Colorado\, Boulder in International Relations. She currently resides in San Francisco\, CA and New York\, NY. \n  \nEVENT INFORMATION\n\n\nMeeting link: https://zach-834.my.webex.com/zach-834.my/j.php?MTID=mf8eb506fec2daf5401a59507b90e86d7\n\n\nMeeting number: 147 905 718\n\n\nPassword: sfBIGLunchLearn\n\n\n\n\nMore ways to join\n\n\n\nJoin by phone: +1-650-215-5226 United States Toll\n\nAccess code: 147 905 718 URL:https://sfbig.org/event/lunch-learn-2/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/Lunch-and-Learn-Series-17.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200319T050000 DTEND;TZID=America/Los_Angeles:20200320T060000 DTSTAMP:20260419T042623 CREATED:20200318T003344Z LAST-MODIFIED:20200319T235752Z UID:10000005-1584594000-1584684000@sfbig.org SUMMARY:Lunch & Learn DESCRIPTION:Join us for our first VIRTUAL event taking place on March 19th at 12 pm! This will be a sfBIG Lunch & Learn! Our President John Durham will be Moderating the event and joined by Brian Morrissey President and Editorial Director of Digiday. They will be discussing how are people coping\, what people are doing across the country\, and everything going on during these days of working remotely! \n  \nWe know these are strange times for everyone in our community and working from home can be relaxing but also less engaging. At sfBIG\, we want to offer a 1-hour Lunch & Learn about some great topics in the industry. This is a time for our members to chat and stay connected with what’s going on. \nWe will be using Cisco Webex for our virtual Lunch & Learn! Please follow the directions to join our awesome new event. \nJoin Online: \nMeeting Link: https://zach-834.my.webex.com/zach-834.my/j.php?MTID=m2d4fb4c0e317869949f17db1f5f5a7cc \nMeeting Number: 959 789 655 \nPassword: sfBIGFLunchLearn \nJoin by phone: \n\n\n\n+1-650-215-5226 United States Toll\n\n\nAccess code: 959 789 655\n\n  URL:https://sfbig.org/event/lunch-learn/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/Lunch-and-Learn-3.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200229T160000 DTEND;TZID=America/Los_Angeles:20200401T163000 DTSTAMP:20260419T042623 CREATED:20200304T024320Z LAST-MODIFIED:20200304T031525Z UID:10000014-1582992000-1585758600@sfbig.org SUMMARY:MEMBERS MARCH DESCRIPTION:Welcome to Members March!\nAll of us at sfBIG are pleased to announce the beginning to Members March! This all month-long promotional period will offer discounts and other various membership and event-related incentives to members and non-members alike! \nTo provide a better experience for all of our current members\, we want to increase overall membership and get more people involved in our events and activities. The way we see it\, more active members equals increased attendance\, quantity and quality of networking and value for everyone! \nRead through the rest of this description to learn how you can save BIG during the month of March! \n \n \nDiscounts For Expired Memberships! \nExpired membership with sfBIG and need to renew? Look out for an email coming to your mailbox that will be detailing how you can renew your membership for only $100! \nThis offer will allow for those who were once members to climb back on board and rejoin for a fraction of the normal cost! Don’t let this opportunity get away from you\, make sure you sign back up and relaunch your membership this month! Email us your contact information and we will send you a promo code! \n  \nDiscounts For New Members! \nNever been a member of BIG but very interested? We are pleased to offer discounts to new members during Members March. Each new member will be able to sign up and get $50 off there first-year membership fee! Take advantage of this opportunity before its gone! Email us your contact information and we will send you a promo code! \n  \nDiscounts For Current Members! \nAlready have a membership? Kudos to you but guess what\, there are still ways in which you can get involved with Members March! Refer friends\, colleagues\, etc. and save your referred friend $50 off there membership fee or save yourself $50 off to one of our premier events (Cable Car Bell Ringer or Golf). Email us your Friends\, colleagues\, etc contact information and we will send you and them a promo code! \n  \nTo get any discount please email zach@catalystsf.com \nLet’s grow BIG together!! URL:https://sfbig.org/event/members-march/ ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/03/the-month-in-review-2.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200227T100000 DTEND;TZID=America/Los_Angeles:20200227T120000 DTSTAMP:20260419T042623 CREATED:20200129T034035Z LAST-MODIFIED:20200219T031014Z UID:10000003-1582797600-1582804800@sfbig.org SUMMARY:AMA SF Presents: The Joy & Terror of Freelancing DESCRIPTION:Calling all Biggies! February 27th the American Marketing Association presents The Joy & Terror of Freelancing!\nAccording to a recent study\, there are now 57 million Americans in the freelance economy\, and the majority — 51% — say no amount of money would ever entice them to take a traditional job. Chances are you are a freelancer now\, have been or will be at some point in your career whether its because you’re between jobs or simply want to be your own boss. \nJoin us as we discuss the ins and outs of freelancing — and learn tips and tricks to staying happy and profitable! \nUSE THE PROMO CODE: SFBIGFriends25  \nTICKETS FOR THE EVENT ARE HERE: https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ \nThere will be some amazing speakers at the event \n \n\nDavid Corfield. Co-founder & CEO @ LifeWork\n\nDavid’s mission in life is to make freelancing a sustainable career choice. He has been an expert on the business of freelancing and coach to top-tier freelancers for the last two years. He recently founded LifeWork\, a platform that helps freelancers get paid while they work\, not the weeks and months afterward that most freelancers experience. He has been a vocal advocate for freelancers against AB5\, working in partnership with Berkeley Law and the Freelance Writers of California Unite group to find innovative ways around the ruling.\n\n\n\n  \n \n\nKristen Tate. Owner & Lead Editor @ Blue Garrett\n\nKristen Tate is the owner and lead editor at the Blue Garret\, which helps authors transform their books from rough draft to finished product\, and author of the forthcoming book A Year of Reading about Writing. She is the founder of the Bay Area chapter of the Editorial Freelancers Association\, as well as a member of the American Copy Editors Society. Kristen’s idea of a good time is a fierce game of Bananagrams in a dive bar.\n\n\n\n  \n \n\nJanice Cuban. Freelance Copywriter\n\nWordsmith. Content creator. Marketing writer. Whatever you call her\, Janice Cuban loves to churn out copy – from websites to email campaigns\, blogs\, apps\, and more. She’s helped dozens of enterprise companies\, scrappy start-ups\, and consultants transform ideas into unique messages\, strengthen their brands\, and win over customers. Janice is also an avid blogger on freelancing life and currently writing a memoir about Silicon Valley. When not working\, she geeks out on marketing trends and soaks in high doses of pop culture\, film\, and art.\n\n\n\n  \n \n\nEric Weidner. VP of Technology @ AMA SF\n\nEric Weidner is a 23-year veteran of online marketing. He has worked for many industries including consumer\, hi-tech\, finance\, real estate\, automotive\, industrial and military\, but currently\, most of his clients are small to mid-sized pharmaceuticals. He has been a freelancer and has managed large\, offsite teams composed of freelancers across the globe.\n\n\n\n  \nTICKETS FOR THE EVENT ARE HERE: https://www.amasf.org/event/ama-sf-presents-the-joy-terror-of-freelancing/\n  URL:https://sfbig.org/event/ama-sf-presents-the-joy-terror-of-freelancing/ LOCATION:Google Community Space\, 188 Embarcadero\, San Francisco\, CA\, 94105\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/01/Eventbrite800x400.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200225T100000 DTEND;TZID=America/Los_Angeles:20200225T113000 DTSTAMP:20260419T042623 CREATED:20200219T035153Z LAST-MODIFIED:20200222T054713Z UID:10000012-1582624800-1582630200@sfbig.org SUMMARY:BAARC/sfBIG Mentor Program DESCRIPTION:On February 25th\, we will be kicking off the BAARC/sfBIG Mentor Program with a mixer at Wavemaker. Mentors (10+ years in the advertising/marketing business) and Mentees (Anyone interested in the advertising/marketing industry) will mingle\, network\, and hear all about the Mentor Program. We will share expectations\, commitments\, timelines\, and answer any questions you may have.  \n                            \nPlease come and meet many new faces within the industry\, while we will be walking through what the mentor program will be looking like. This is a great time to network with mentors and mentees and fill out some information to help us help you find the before mentor/mentee possible. \n  \nWhy be a BAARC/sfBIG Mentor? \n\n\nRenew your enthusiasm for your role and for the industry\nGive a greater understanding of barriers experienced by the junior levels in our industry or those just beginning\nBuild your coaching\, counseling\, and listening skills\nDevelop your leadership skills in a more personal manner\nIncrease you awareness of generational differences\nGive you a chance to help shape a future leader\nAllow you to exercise your abilities to be empathetic\nBut mostly\, it will make you feel good!\n\n\nWhy be a BAARC/sfBIG Mentee?\n\n\nHelp further your professional skills and development\nExpand your network\, therefore increasing your industry exposure\nProvide you with a trusted ally and sounding board in the industry\nHelp you navigate your career by demonstrating different perspectives\nHelp shape and clarify your career goals\nGive you insight to the ins/outs of finding success in your career\nHighlight your strengths and explore your potential\nIncrease your confidence and aide in your personal growth\n\n\n  \nWe are still looking for Mentors\, Mentees\, or volunteers to help run the program. If you are interested in participating in any way and have more questions\, please contact Mentor@sfBIG.org  \nTickets are FREE\, just make sure you still sign up and fill out all the information so we can send you an invite! \n  \nThis is such a great opportunity you’re not going to want to miss! URL:https://sfbig.org/event/baarc-sfbig-mentor-program/ LOCATION:Wavemaker\, 303 2nd st\, North Tower\, 3rd Floor\, San Francisco\, CA\, 94107\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/02/0-41-e1586368122200.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200212T000000 DTEND;TZID=America/Los_Angeles:20200213T100000 DTSTAMP:20260419T042623 CREATED:20200110T050036Z LAST-MODIFIED:20200110T072604Z UID:10000002-1581465600-1581588000@sfbig.org SUMMARY:Mobile Growth Summit 2020 DESCRIPTION:MGS20 is a two-day\, developer\, publisher\, and marketer-focused conference in San Francisco where you can connect with and learn from mobile app and online marketing professionals. \nThe two days consists of 1200+ attendees\, 1300+ companies\, and 50+ speakers with dozens of industry leaders who are experts in engagement and retention\, geo-specific strategies\, loops\, hyper-growth\, AI\, monetization\, mobile gaming\, UA\, product and development\, branding\, inclusivity\, business operations\, VR/AR\, wearables\, and blockchain. \nWith workshops\, lectures\, panels\, and numerous opportunities for networking\, MGS20 has everything you need to make 2020 a successful year for both you and your company! \nUse the link below to register with the Pomo Code. The code entitles 30% off the active ticket price! \nsfBIG Prepupulated Registration Link: https://www.mobilegrowthsummit.com/events/usa?promo=SFBIG30#registration\nPromo Code: SFBIG30\n  \nWhere: Hotel Nikko\, 222 Mason Street\, San Francisco\, CA 94102 \nWhen: February 12-13\, 2020 \nTime: 8 am – 6 pm \n  \nMGS Social Media Channels \nTwitter: @MobileGrowthMGS \nInstagram: @mobilegrowthsummit \nFacebook: Mobile Growth Summit \nLinkedIn: Mobile Growth Summit \n  URL:https://sfbig.org/event/mobile-growth-summit-2020/ LOCATION:Hotel Nikko\, 222 Mason Street\, San Francisco\, CA\, 94102\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/01/San-Francisco-20-Media-Facebook-Twitter-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200206T000000 DTEND;TZID=America/Los_Angeles:20200509T100000 DTSTAMP:20260419T042623 CREATED:20200205T061802Z LAST-MODIFIED:20200205T061802Z UID:10000031-1580947200-1589018400@sfbig.org SUMMARY:4A’s San Francisco IAAS 2020 DESCRIPTION:Hey Biggies\, we got a chance to extend the registration for this awesome 14-week experience. Check it out! \nThe 4A’s Institute of Advanced Advertising Studies (IAAS) offers San Francisco’s next great marketing and communications leaders the opportunity to expand their exposure to the business-driving solutions that our industry creates. It helps our aspiring leaders to sharpen hard and soft skills through first-hand experience by solving a real-world marketing and advertising challenge for one of today’s top challenger brands. The 4A’s IAAS helps to propel your career through new experiences\, challenges\, and perspectives that may not exist within your agency walls. In fact\, it has trained some of the best and brightest industry professionals in the business – including many of today’s top agency executives. \nJoin the IAAS today to be part of a 14-week experience that provides an opportunity to:  \n\nGet outside your comfort zones and stretch your abilities\nLearn from industry veterans with a range of experiences\nCollaborate and overcome challenges in a team environment\nGain exposure to broad and varied marketing activities\nGo from client brief to winning integrated campaign in 14 weeks\n\nIAAS combines weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand. Participants will be divided into teams and asked to brand themselves as an Institute-based agency. Together\, the teams will work to develop a strategic marketing solution to a critical business challenge provided by this year’s client (to be announced).  Participants will “pitch” their plan – inclusive of insights\, strategy\, creative concepts and tactical/channel execution (paid\, owned\, and earned) – to representatives from the client as well as agency leaders from across our region. \nWho Should Attend\nThe San Francisco IAAS program is designed for promising agency professionals with two to five years of experience across all disciplines—creative\, media\, research\, planning\, strategy\, account management\, public relations\, direct marketing\, digital\, social and mobile. Titles often include\, but are not limited to: \n\nDesigners/Jr. Designers\nCopywriters/Jr. Copywriters\nAccount Coordinators\nAccount Executives/Assistant Account Executives\nStrategists/Jr. Strategists\nSocial Media Managers\nMedia Planners/Jr. Media Planners\nDigital Technologists/Jr. Digital Technologists\nUX designers\n\nCourse Curriculum\nIAAS opens with a client challenge\, and then follows the path of preparing for a pitch. Industry instructors provide an overview of a number of skills the participants will need in order to successfully meet the client’s needs. Topics to be covered include: \n\nStrategic planning and fundamentals\nCrafting a compelling brief\nGenerating creative options and a “big idea”\nCrafting an idea and integrating it across tactics and channels\nPresenting a plan (i.e. objectives\, insights\, ideas\, budget\, and measurement)\n\nA detailed course schedule will be provided to all participants following the close of registration\, but participants can expect courses to be held every Thursday evening from 6:30PM until 8:30PM at agencies located throughout San Francisco so students can experience a range of environments throughout the city. \nThe course begins on Thursday\, February 6th and final presentations will be held on Thursday\, May 7th; attendance for all IAAS participants is mandatory. There will also be a graduation event for all participants\, instructors\, advisors and the client team on May 11th. \nFor Attendees\nGain a unique experience that will better prepare you for your career ahead. In the course of IAAS\, you will have the opportunity to: \n\nLearn from experts in our field\nWork in teams to address a real-world client challenge\nPresent your own ideas and marketing plans to both client contacts and your own agency leadership\nGain insight into the different ways each agency works and approaches client needs\nNetwork with other up-and-coming professionals\nBuild your portfolio\nLearn new skills for working within a team environment\nStimulate your creativity to apply to your day-to-day responsibilities\n\nRegistration Fees\n4A’s Members: \n\n$1\,300 for the first participant\n$1\,200 for the second participant\n$1\,100 for subsequent registrants from the same member agency\n\nNon-4A’s Members:\n$1\,500 for each participant from a non-4As agency. There is limited capacity and priority will be given to 4A’s members. \n  \n*Note that to register\, you must first create an account with them.  \n  \nQuestions? \nIAAS Registration: Juan Suarez | jsuarez@4as.org | 310-584-7494 \nProgram/Logistics: Mitchell Friedman | mitchell@mitchellfriedman.com | 415-517-5756 URL:https://sfbig.org/event/4as-san-francisco-iaas-2020/ ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/02/PK-4AsLogo-Black.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200206T000000 DTEND;TZID=America/Los_Angeles:20200206T020000 DTSTAMP:20260419T042623 CREATED:20191218T021234Z LAST-MODIFIED:20200201T075953Z UID:10000001-1580947200-1580954400@sfbig.org SUMMARY:Fireside Chat with Rishad Tobaccowala DESCRIPTION:sfBIG is pleased to announce our first breakfast briefing of the new decade will be coming in February and it will be a special one! Hosted by Kristin Scheve\, we will be joined by industry legend Rishad Tobaccowala to discuss the future of marketing and advertising as well as discuss the release of his new book titled Restoring the Soul of Business which is set to be released on the day of the breakfast briefing! \nRishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe\, the world’s third-largest communication firm with 80\,000 employees. Rishad was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators”. His 36 years of experience around the world has helped grow\, found/co-founded or incubated a variety of companies including VivaKi\, Leo Burnett\, Starcom\, SMG Next\, Starcom IP\, Giant Step\, Play\, and Denuo. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. \nJoin sfBIG on Thursday\, February 6th for a morning focused on discussing the future of marketing and what challenges the new decade will bring for the industry. As always with these breakfast briefings\, this will be another sensational opportunity to sit in on a very informative discussion and also network with elite personnel in the Bay Area’s marketing community. \nWhat are you waiting for? Secure your spot today! \n  URL:https://sfbig.org/event/fireside-chat-with-rishad-tobaccowala/ LOCATION:China Live\, 644 Broadway St.\, San Francisco\, CA\, 94133\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/12/Rishad-Tobaccowala2-2.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200123T100000 DTEND;TZID=America/Los_Angeles:20200123T130000 DTSTAMP:20260419T042623 CREATED:20191031T053328Z LAST-MODIFIED:20191031T053401Z UID:10000023-1579773600-1579784400@sfbig.org SUMMARY:2020 Winterfest DESCRIPTION:Kick-off the new decade the right way and join us at the Bergerac January 23rd for sfBIG’s annual Winterfest! This is the first calendar event of the year for sfBIG and is a great winter celebration to get together that will be filled with cocktails and good eats. Shake off the funk from the last year and get geared up for a BIG year and start to the 2020s! Reconnect with friends and meet members that are new to sfBIG! Winterfest will be a great networking opportunity for all who attend. \nYour next big client for the new year or even the decade might be at this event and you will never know unless you go! \nThe night starts at 6pm so don’t be late because you’re not going to want to miss this kick-off to a great year! \nTickets for members are free but you still need to sign up! Refer a friend for a discounted ticket. Last year’s party was a quick sellout so dont wait\, RSVP today!!! \nBuy Tickets Below! URL:https://sfbig.org/event/2020-winterfest/ LOCATION:Bergerac SF\, 316 11th St\, San Francisco\, CA\, 94103\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Winterfest.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191113T093000 DTEND;TZID=America/Los_Angeles:20191113T140000 DTSTAMP:20260419T042623 CREATED:20190814T043754Z LAST-MODIFIED:20191113T085731Z UID:10000043-1573637400-1573653600@sfbig.org SUMMARY:2019 Cable Car Bell Ringer and BIG Stars Awards Gala DESCRIPTION:The San Francisco Bay Area continues to be the world’s epicenter for technology and innovation. New digital technologies are changing consumer behavior at an unprecedented rate. Bay Area leaders and entrepreneurs are rapidly changing marketing as a whole. All of these new success stories benefit from the heritage of innovative people and companies that have created the foundation for our industry here in SF today. \nFor over a decade sfBIG has been celebrating Innovation in Marketing and Advertising in the Bay Area. Every year we formally celebrate this outstanding work with an awards party to celebrate the success of different individuals or agencies in the Bay Area. The Cable Car Bell Ringer & BIG Stars Awards takes place at the Marines’ Memorial Hotel and includes recognition for Agency of the Year\, Campaign of the Year\, Creative BIG Star of the Year and much more. \nThis event is a perfect opportunity to give recognition and show appreciation for the many talented and remarkable individuals in the industry. Be sure not to miss out on this wonderful occasion! \nDate: Wednesday\, November 13th\, 2019\nTime: 5:30pm-10pm\nLocation: Marines’ Memorial Hotel\, 11th Floor\nAddress: 609 Sutter St. San Francisco\, CA 94102\nAttire: Business Formal \nThank you to all who turned in nominations this year\, it is because of you that we are able to properly recognize the great talent in the Bay Area. We had many categories that resulted in such close races\, a testament to all of the brilliant work and people nominated!  We are proud of all of the nominees and happy to announce the 2019 BIG Star Awards Gala Finalists:\n— \nCampaign of the Year\n\nJUST Media – de Young\, “Painting San Francisco with Monet”\nMediasmith & Heat – Be There: 2019 USGA US Open Campaign\nPHD US – Allbirds – NYTimes – View From Above\n\nBest Use of Video/Creative Social\n\nClorox and AKQA – Matt Karson (Clorox) and Kaleigh McMurray (AKQA)\nJUST Media – OFX “Always-On Social Engine”\n\n\nJUST Media – Imperva “Meet The New Imperva”\n\nBest Use of Branded Content/Brand Integration\n\nClover – Adrienne Spohr\nJUST Media – de Young\, “Painting San Francisco with Monet”\n\nAgency of the Year\n\nAKQA\nJUST Media\nMediasmith\n\nBrand of the Year\n\nAllbirds\nLyft\nMarineLayer\nStasher\n\nSalesperson Excellence BIG Star of the Year\n\nChris Klein – Flashtalking\nKelsey Smith – Zeta Global\nLillian Rice – Verizon Media\n\nAgency BIG Star of the Year\n\nDaniel Lorenze – JUST Media\nJen Chu – Wavemaker\nKayla Koterbay – Mediasmith\n\nAccount BIG Star of the Year\n\nAJ Casella – Universal McCann\nKayla Koterbay – Mediasmith\nMichelle Niblock – Digitas\n\nBrand Marketer BIG Star of the Year\n\nAnjalee Vasvani – Williams-Sonoma\nCammie Wood – Williams-Sonoma\nSteve Weeks – Adobe\n\nAward for Marketing Partnerships\n\nAlicia Ostarello – Universal McCann\nAdam Seymour – Blue 449\nBrian Starks – Clorox\n\nNext BIG Rising Star\n\nAlexandra Gerundio – Universal McCann\nKathryn Nassar – JUST Media\nShelby Williamson – BarrettSF\n\nThe 2019 Cable Car Bell Ringer/Icon Award \n\nCharles Schwab Corporation\n\nBoutique Agency of the Year \n\nPresenting at the Ceremony\n\n\nLynn Ingham Award (Community Service) \n\nPresenting at the Ceremony \n\nHall Of Fame \n\nPresenting at the Ceremony \n\n\nHere is how the evening is scheduled to go! \nThe evening will be getting started at 5:30 PM with our wonderful silent auction. Check out all of the various items that will be up for grabs\, place bids on those that you like and mingle with other attendees! There will be an abundance of brilliant individuals at this event so try to meet someone new! You never know who you might meet. The night then rolls into the Awards Presentation with some introductions and a breakdown of how the rest of the evening will go and will conclude around 10:00 PM. \nWe would like to remind everyone to please coordinate a safe ride home from the event and to not drink and drive. URL:https://sfbig.org/event/2019-cable-car-bell-ringer-and-big-stars-awards-gala/ LOCATION:Marines’ Memorial Club & Hotel\, 609 Sutter St\, San Francisco\, CA\, 94102\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/CCBR-Awards-2.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191024T040000 DTEND;TZID=America/Los_Angeles:20191024T120000 DTSTAMP:20260419T042623 CREATED:20190621T035208Z LAST-MODIFIED:20191004T011827Z UID:10000041-1571889600-1571918400@sfbig.org SUMMARY:sfBIG's 5th Annual Golf Tournament DESCRIPTION:For the 5th year in a row\, sfBIG is proud to bring back the annual sfBIG Golf Tournament to the always lovely Presidio Golf Course! \nThere will be a wide variety of activities for Golfers and Non-Golfers alike. \nTest your short game at the putting contest\, show off your strength by outdriving the Pro\, or just crack open a cold one at the welcome reception. \nJoin us for cocktails and smiles at the Awards BBQ\, directly after the tournament. \nThis is a full day event so be sure to get time off as you will not want to miss this one!  The Tournament is set for Thursday\, October 24 at the Presidio Golf Course. We are expecting a sell-out so please secure your tickets now. \n\nRegistration/Check-In: 11:00AM\nTee-Off: 12:00 PM\n19th Hole/Awards BBQ: 4:30PM\n\nSponsorship options are available now but are going fast. Please reach out soon to avoid disappointment. \nFoursomes\, Individual Tickets\, and Non-Golfer Tickets are also now on sale. \nWe look forward to seeing you all out there! Now get out there and start practicing your swing. #sfBIGGolf \nIf you wish to take part in any of the sponsorship options listed above please contact: chris.klein@flashtalking.com URL:https://sfbig.org/event/sfbigs-5th-annual-charity-golf-tournament/ LOCATION:Presidio Golf Course\, 300 Finley Rd\, San Francisco\, CA\, 94129\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/09/Golf-Tournament.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191003T100000 DTEND;TZID=America/Los_Angeles:20191004T130000 DTSTAMP:20260419T042623 CREATED:20190827T003457Z LAST-MODIFIED:20191004T000655Z UID:10000044-1570096800-1570194000@sfbig.org SUMMARY:BAARC BASH 2019 DESCRIPTION:sfBIG has partnered with Bay Area Advertising Relief Committee to announce its always lovely BAARC BASH 2019 will be returning on Thursday\, October 3rd at the Bluxome Street Winery! \nJoin BAARC for one fun night as there will be wine tasting\, networking\, prize drawing\, speed mentoring and much more! \nPre-Event Speed Mentoring: 5:00 PM-6:00 PM\nReception\, Networking & Prizes: 6:00 PM-8:00 PM \nInterested in learning more about the event and what BAARC does? \nClick here for more information. \nBecome a Mentor / Need a Mentor? Please fill out this survey:  \nhttps://www.surveymonkey.com/r/LWTSJZ5 \nQuestions? Please contact us at Mentor@sfBIG.org \nLooking to buy a ticket? \nCLICK HERE \n  \nWe look forward to seeing you there! URL:https://sfbig.org/event/baarc-bash-2019/ LOCATION:Bluxome Street Winery\, 53 Bluxome Street\, San Francisco\, CA\, 94107\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Screen-Shot-2019-08-21-at-3.28.58-PM.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191002T020000 DTEND;TZID=America/Los_Angeles:20191004T100000 DTSTAMP:20260419T042623 CREATED:20190827T003816Z LAST-MODIFIED:20190827T031740Z UID:10000020-1569981600-1570183200@sfbig.org SUMMARY:TechCrunch's Disrupt SF DESCRIPTION:Attention sfBIG Members\, this year we are partnering with Disrupt SF who brings together thousands of founders\, investors\, developers\, technologists\, and business people who are interested in the startup and technology world. 74% of attendees are director level or above. The conference covers multiple technology-type tracks and startups rather than focusing on one specific topic of interest. There is something for everyone at Disrupt SF. With an expected attendance of 10\,000 this upcoming year\, this is a can’t miss event! Be sure to get your tickets today!  \n  \nWe are able to provide a 20% discount to sfBIG members on all Founder\, Innovator and Investor passes. \n  \nTo use this discount please register here and use discount code SFBIG20 at checkout. \n  \nThe Innovator pass is the most popular type. It gives you access to just about everything at Disrupt: \n\nAll stages: The Main Stage\, The Extra Crunch Stage\, Q&A Stage\, and Showcase Stage\nThe Expo Hall and Startup Alley\nInteractive workshops and networking events\nThe library of event video content post-event\nFull attendee list and the ability to contact attendees via the Disrupt mobile app\nDiscounted hotel rooms and flights\n\n  \nAnd don’t forget that there is always the Expo pass for $175 (discount does not apply)\, which gives you access to: \n\nThe Showcase Stage (excludes the other 3 stages)\nThe Expo Hall and Startup Alley\nInteractive workshops\nDiscounted hotel rooms and flights URL:https://sfbig.org/event/techchrunchs-disrupt-sf/ LOCATION:moscone center\, 747 Howard Street\, San Francisco\, CA\, 94103\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Disrupt-SF-19-466X269.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20191002T013000 DTEND;TZID=America/Los_Angeles:20191002T030000 DTSTAMP:20260419T042623 CREATED:20190911T040538Z LAST-MODIFIED:20190920T000808Z UID:10000021-1569979800-1569985200@sfbig.org SUMMARY:Immersive Advertising Breakfast Panel DESCRIPTION:Join the UK’s Department for International Trade team in San Francisco and SFBig for a moderated discussion at their Advertising Breakfast Panel \nMeet these talented panelists from the UK working in the multimedia and new immersive technology spaces and learn about their work with different clients and brands. \nThe goal is to discuss innovation and business models in immersive technology spaces and to exchange ideas with leaders from the UK in pioneering and pushing forward immersive use and new multimedia in experiential marketing and brand advertising. How advertising storytelling is evolving with new tech and smart consumers? How do we create a narrative and design new advertising work for the future? \nAgenda:\n8:30 am: Check-in and breakfast served at the bar area\n8:45am – 9:45am: Panel presentation\n9:45am- 10:00am: Q&A \nMeet the Panelists: \n\nsfBig\nJohn Durham\, Moderator\nTerritory Studio\nMarti Romances\, Creative Director\, panelist\nIglooVision\nJesse Rowland\, Head of Business Development\, panelist\nBomper Studio\nEmlyn Davies\, Executive Creative Director\, panelist\nLaduma\nMike Santiago\, VP of Business Development\, panelist\nRedfrog Digital\nAlessandro Mondaini\, CTO\, panelist\n2LK\nPhilip Doyne-Ditmas\, Account Director\, panelist\n\n\nTickets are available HERE\nWhere: DocuSign\, 221 Main St #1550\, San Francisco\, CA 94105 \nWhen: Wednesday\, October 2nd. 2019 – 8:30am- 10:30am. URL:https://sfbig.org/event/immersive-advertising-breakfast/ LOCATION:DocuSign\, 221 Main St #1550\, San Francisco\, 94105\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/09/unnamed-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190912T100000 DTEND;TZID=America/Los_Angeles:20190912T130000 DTSTAMP:20260419T042623 CREATED:20190808T011151Z LAST-MODIFIED:20190912T010942Z UID:10000042-1568282400-1568293200@sfbig.org SUMMARY:Cannabis & Cocktails 3.0 DESCRIPTION:Join us for our third consecutive installment of Cannabis & Cocktails on Thursday\, September 12th to hear from experts within the industry on the present and future status of the rapidly evolving legal cannabis game. This has been a massive event the past couple of years and we expect it to be highly attended this year as well\, be sure to register early! \nCannabis & Cocktails will be hosted across the bay at Oakland’s very own Evolution Bureau! Rooted in the east bay\, Evolution Bureau prides itself on being the largest mainstream advertising agency with a department that specializes in cannabis marketing. \nThe featured speakers will be from various brands within the industry. Topics will include how the constantly changing legal status of cannabis has changed and the effects of how it is marketed to differentiating brands from negative\, stereotypical outlooks that hurt the industry. Last year Cannabis + Cocktail’s had 5 different guest speakers! URL:https://sfbig.org/event/cannabis-cocktails-3-0/ LOCATION:EVB\, 1740 Telegraph Ave\, Oakland\, CA\, 94612\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Cannabis-Cocktails-3.0-Thursday-September-12th-2019.png ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20190612T010000 DTEND;TZID=America/Los_Angeles:20190617T033000 DTSTAMP:20260419T042623 CREATED:20190601T020747Z LAST-MODIFIED:20190807T003817Z UID:10000040-1560301200-1560742200@sfbig.org SUMMARY:How Do Brands Use AI to Engage Customers? DESCRIPTION:The Topic\nArtificial intelligence\, and particularly its application through voice assistants\, has the potential to transform the way that businesses connect with consumers. As the tech industry further humanizes computing\, how can marketers ethically use AI to engage customers with their brand? \nSponsor\n  \nOur Speakers\n  URL:https://sfbig.org/event/how-do-brands-use-ai-to-engage-customers/ LOCATION:China Live\, 644 Broadway St.\, San Francisco\, CA\, 94133\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2019/05/Depositphotos_11317012_l-2015.jpg ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org END:VEVENT END:VCALENDAR