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UID:10000031-1580947200-1589018400@sfbig.org
SUMMARY:4A’s San Francisco IAAS 2020
DESCRIPTION:Hey Biggies\, we got a chance to extend the registration for this awesome 14-week experience. Check it out! \nThe 4A’s Institute of Advanced Advertising Studies (IAAS) offers San Francisco’s next great marketing and communications leaders the opportunity to expand their exposure to the business-driving solutions that our industry creates. It helps our aspiring leaders to sharpen hard and soft skills through first-hand experience by solving a real-world marketing and advertising challenge for one of today’s top challenger brands. The 4A’s IAAS helps to propel your career through new experiences\, challenges\, and perspectives that may not exist within your agency walls. In fact\, it has trained some of the best and brightest industry professionals in the business – including many of today’s top agency executives. \nJoin the IAAS today to be part of a 14-week experience that provides an opportunity to:  \n\nGet outside your comfort zones and stretch your abilities\nLearn from industry veterans with a range of experiences\nCollaborate and overcome challenges in a team environment\nGain exposure to broad and varied marketing activities\nGo from client brief to winning integrated campaign in 14 weeks\n\nIAAS combines weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand. Participants will be divided into teams and asked to brand themselves as an Institute-based agency. Together\, the teams will work to develop a strategic marketing solution to a critical business challenge provided by this year’s client (to be announced).  Participants will “pitch” their plan – inclusive of insights\, strategy\, creative concepts and tactical/channel execution (paid\, owned\, and earned) – to representatives from the client as well as agency leaders from across our region. \nWho Should Attend\nThe San Francisco IAAS program is designed for promising agency professionals with two to five years of experience across all disciplines—creative\, media\, research\, planning\, strategy\, account management\, public relations\, direct marketing\, digital\, social and mobile. Titles often include\, but are not limited to: \n\nDesigners/Jr. Designers\nCopywriters/Jr. Copywriters\nAccount Coordinators\nAccount Executives/Assistant Account Executives\nStrategists/Jr. Strategists\nSocial Media Managers\nMedia Planners/Jr. Media Planners\nDigital Technologists/Jr. Digital Technologists\nUX designers\n\nCourse Curriculum\nIAAS opens with a client challenge\, and then follows the path of preparing for a pitch. Industry instructors provide an overview of a number of skills the participants will need in order to successfully meet the client’s needs. Topics to be covered include: \n\nStrategic planning and fundamentals\nCrafting a compelling brief\nGenerating creative options and a “big idea”\nCrafting an idea and integrating it across tactics and channels\nPresenting a plan (i.e. objectives\, insights\, ideas\, budget\, and measurement)\n\nA detailed course schedule will be provided to all participants following the close of registration\, but participants can expect courses to be held every Thursday evening from 6:30PM until 8:30PM at agencies located throughout San Francisco so students can experience a range of environments throughout the city. \nThe course begins on Thursday\, February 6th and final presentations will be held on Thursday\, May 7th; attendance for all IAAS participants is mandatory. There will also be a graduation event for all participants\, instructors\, advisors and the client team on May 11th. \nFor Attendees\nGain a unique experience that will better prepare you for your career ahead. In the course of IAAS\, you will have the opportunity to: \n\nLearn from experts in our field\nWork in teams to address a real-world client challenge\nPresent your own ideas and marketing plans to both client contacts and your own agency leadership\nGain insight into the different ways each agency works and approaches client needs\nNetwork with other up-and-coming professionals\nBuild your portfolio\nLearn new skills for working within a team environment\nStimulate your creativity to apply to your day-to-day responsibilities\n\nRegistration Fees\n4A’s Members: \n\n$1\,300 for the first participant\n$1\,200 for the second participant\n$1\,100 for subsequent registrants from the same member agency\n\nNon-4A’s Members:\n$1\,500 for each participant from a non-4As agency. There is limited capacity and priority will be given to 4A’s members. \n  \n*Note that to register\, you must first create an account with them.  \n  \nQuestions? \nIAAS Registration: Juan Suarez | jsuarez@4as.org | 310-584-7494 \nProgram/Logistics: Mitchell Friedman | mitchell@mitchellfriedman.com | 415-517-5756
URL:https://sfbig.org/event/4as-san-francisco-iaas-2020/
ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/02/PK-4AsLogo-Black.jpg
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DTSTART;TZID=America/Los_Angeles:20200206T000000
DTEND;TZID=America/Los_Angeles:20200206T020000
DTSTAMP:20260419T075006
CREATED:20191218T021234Z
LAST-MODIFIED:20200201T075953Z
UID:10000001-1580947200-1580954400@sfbig.org
SUMMARY:Fireside Chat with Rishad Tobaccowala
DESCRIPTION:sfBIG is pleased to announce our first breakfast briefing of the new decade will be coming in February and it will be a special one! Hosted by Kristin Scheve\, we will be joined by industry legend Rishad Tobaccowala to discuss the future of marketing and advertising as well as discuss the release of his new book titled Restoring the Soul of Business which is set to be released on the day of the breakfast briefing! \nRishad is Chief Growth Officer and member of the Management Committee of Publicis Groupe\, the world’s third-largest communication firm with 80\,000 employees. Rishad was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators”. His 36 years of experience around the world has helped grow\, found/co-founded or incubated a variety of companies including VivaKi\, Leo Burnett\, Starcom\, SMG Next\, Starcom IP\, Giant Step\, Play\, and Denuo. Rishad has a BS in Mathematics from the University of Bombay and an MBA in Marketing and Finance from the Booth School of Business at the University of Chicago. \nJoin sfBIG on Thursday\, February 6th for a morning focused on discussing the future of marketing and what challenges the new decade will bring for the industry. As always with these breakfast briefings\, this will be another sensational opportunity to sit in on a very informative discussion and also network with elite personnel in the Bay Area’s marketing community. \nWhat are you waiting for? Secure your spot today! \n 
URL:https://sfbig.org/event/fireside-chat-with-rishad-tobaccowala/
LOCATION:China Live\, 644 Broadway St.\, San Francisco\, CA\, 94133\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/12/Rishad-Tobaccowala2-2.png
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
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DTSTART;TZID=America/Los_Angeles:20200123T100000
DTEND;TZID=America/Los_Angeles:20200123T130000
DTSTAMP:20260419T075006
CREATED:20191031T053328Z
LAST-MODIFIED:20191031T053401Z
UID:10000023-1579773600-1579784400@sfbig.org
SUMMARY:2020 Winterfest
DESCRIPTION:Kick-off the new decade the right way and join us at the Bergerac January 23rd for sfBIG’s annual Winterfest! This is the first calendar event of the year for sfBIG and is a great winter celebration to get together that will be filled with cocktails and good eats. Shake off the funk from the last year and get geared up for a BIG year and start to the 2020s! Reconnect with friends and meet members that are new to sfBIG! Winterfest will be a great networking opportunity for all who attend. \nYour next big client for the new year or even the decade might be at this event and you will never know unless you go! \nThe night starts at 6pm so don’t be late because you’re not going to want to miss this kick-off to a great year! \nTickets for members are free but you still need to sign up! Refer a friend for a discounted ticket. Last year’s party was a quick sellout so dont wait\, RSVP today!!! \nBuy Tickets Below!
URL:https://sfbig.org/event/2020-winterfest/
LOCATION:Bergerac SF\, 316 11th St\, San Francisco\, CA\, 94103\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Winterfest.png
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
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DTSTART;TZID=America/Los_Angeles:20191113T093000
DTEND;TZID=America/Los_Angeles:20191113T140000
DTSTAMP:20260419T075006
CREATED:20190814T043754Z
LAST-MODIFIED:20191113T085731Z
UID:10000043-1573637400-1573653600@sfbig.org
SUMMARY:2019 Cable Car Bell Ringer and BIG Stars Awards Gala
DESCRIPTION:The San Francisco Bay Area continues to be the world’s epicenter for technology and innovation. New digital technologies are changing consumer behavior at an unprecedented rate. Bay Area leaders and entrepreneurs are rapidly changing marketing as a whole. All of these new success stories benefit from the heritage of innovative people and companies that have created the foundation for our industry here in SF today. \nFor over a decade sfBIG has been celebrating Innovation in Marketing and Advertising in the Bay Area. Every year we formally celebrate this outstanding work with an awards party to celebrate the success of different individuals or agencies in the Bay Area. The Cable Car Bell Ringer & BIG Stars Awards takes place at the Marines’ Memorial Hotel and includes recognition for Agency of the Year\, Campaign of the Year\, Creative BIG Star of the Year and much more. \nThis event is a perfect opportunity to give recognition and show appreciation for the many talented and remarkable individuals in the industry. Be sure not to miss out on this wonderful occasion! \nDate: Wednesday\, November 13th\, 2019\nTime: 5:30pm-10pm\nLocation: Marines’ Memorial Hotel\, 11th Floor\nAddress: 609 Sutter St. San Francisco\, CA 94102\nAttire: Business Formal \nThank you to all who turned in nominations this year\, it is because of you that we are able to properly recognize the great talent in the Bay Area. We had many categories that resulted in such close races\, a testament to all of the brilliant work and people nominated!  We are proud of all of the nominees and happy to announce the 2019 BIG Star Awards Gala Finalists:\n— \nCampaign of the Year\n\nJUST Media – de Young\, “Painting San Francisco with Monet”\nMediasmith & Heat – Be There: 2019 USGA US Open Campaign\nPHD US – Allbirds – NYTimes – View From Above\n\nBest Use of Video/Creative Social\n\nClorox and AKQA – Matt Karson (Clorox) and Kaleigh McMurray (AKQA)\nJUST Media – OFX “Always-On Social Engine”\n\n\nJUST Media – Imperva “Meet The New Imperva”\n\nBest Use of Branded Content/Brand Integration\n\nClover – Adrienne Spohr\nJUST Media – de Young\, “Painting San Francisco with Monet”\n\nAgency of the Year\n\nAKQA\nJUST Media\nMediasmith\n\nBrand of the Year\n\nAllbirds\nLyft\nMarineLayer\nStasher\n\nSalesperson Excellence BIG Star of the Year\n\nChris Klein – Flashtalking\nKelsey Smith – Zeta Global\nLillian Rice – Verizon Media\n\nAgency BIG Star of the Year\n\nDaniel Lorenze – JUST Media\nJen Chu – Wavemaker\nKayla Koterbay – Mediasmith\n\nAccount BIG Star of the Year\n\nAJ Casella – Universal McCann\nKayla Koterbay – Mediasmith\nMichelle Niblock – Digitas\n\nBrand Marketer BIG Star of the Year\n\nAnjalee Vasvani – Williams-Sonoma\nCammie Wood – Williams-Sonoma\nSteve Weeks – Adobe\n\nAward for Marketing Partnerships\n\nAlicia Ostarello – Universal McCann\nAdam Seymour – Blue 449\nBrian Starks – Clorox\n\nNext BIG Rising Star\n\nAlexandra Gerundio – Universal McCann\nKathryn Nassar – JUST Media\nShelby Williamson – BarrettSF\n\nThe 2019 Cable Car Bell Ringer/Icon Award \n\nCharles Schwab Corporation\n\nBoutique Agency of the Year \n\nPresenting at the Ceremony\n\n\nLynn Ingham Award (Community Service) \n\nPresenting at the Ceremony \n\nHall Of Fame \n\nPresenting at the Ceremony \n\n\nHere is how the evening is scheduled to go! \nThe evening will be getting started at 5:30 PM with our wonderful silent auction. Check out all of the various items that will be up for grabs\, place bids on those that you like and mingle with other attendees! There will be an abundance of brilliant individuals at this event so try to meet someone new! You never know who you might meet. The night then rolls into the Awards Presentation with some introductions and a breakdown of how the rest of the evening will go and will conclude around 10:00 PM. \nWe would like to remind everyone to please coordinate a safe ride home from the event and to not drink and drive.
URL:https://sfbig.org/event/2019-cable-car-bell-ringer-and-big-stars-awards-gala/
LOCATION:Marines’ Memorial Club & Hotel\, 609 Sutter St\, San Francisco\, CA\, 94102\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/CCBR-Awards-2.png
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
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DTSTART;TZID=America/Los_Angeles:20191024T040000
DTEND;TZID=America/Los_Angeles:20191024T120000
DTSTAMP:20260419T075006
CREATED:20190621T035208Z
LAST-MODIFIED:20191004T011827Z
UID:10000041-1571889600-1571918400@sfbig.org
SUMMARY:sfBIG's 5th Annual Golf Tournament
DESCRIPTION:For the 5th year in a row\, sfBIG is proud to bring back the annual sfBIG Golf Tournament to the always lovely Presidio Golf Course! \nThere will be a wide variety of activities for Golfers and Non-Golfers alike. \nTest your short game at the putting contest\, show off your strength by outdriving the Pro\, or just crack open a cold one at the welcome reception. \nJoin us for cocktails and smiles at the Awards BBQ\, directly after the tournament. \nThis is a full day event so be sure to get time off as you will not want to miss this one!  The Tournament is set for Thursday\, October 24 at the Presidio Golf Course. We are expecting a sell-out so please secure your tickets now. \n\nRegistration/Check-In: 11:00AM\nTee-Off: 12:00 PM\n19th Hole/Awards BBQ: 4:30PM\n\nSponsorship options are available now but are going fast. Please reach out soon to avoid disappointment. \nFoursomes\, Individual Tickets\, and Non-Golfer Tickets are also now on sale. \nWe look forward to seeing you all out there! Now get out there and start practicing your swing. #sfBIGGolf \nIf you wish to take part in any of the sponsorship options listed above please contact: chris.klein@flashtalking.com
URL:https://sfbig.org/event/sfbigs-5th-annual-charity-golf-tournament/
LOCATION:Presidio Golf Course\, 300 Finley Rd\, San Francisco\, CA\, 94129\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/09/Golf-Tournament.png
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
END:VEVENT
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DTSTART;TZID=America/Los_Angeles:20191003T100000
DTEND;TZID=America/Los_Angeles:20191004T130000
DTSTAMP:20260419T075006
CREATED:20190827T003457Z
LAST-MODIFIED:20191004T000655Z
UID:10000044-1570096800-1570194000@sfbig.org
SUMMARY:BAARC BASH 2019
DESCRIPTION:sfBIG has partnered with Bay Area Advertising Relief Committee to announce its always lovely BAARC BASH 2019 will be returning on Thursday\, October 3rd at the Bluxome Street Winery! \nJoin BAARC for one fun night as there will be wine tasting\, networking\, prize drawing\, speed mentoring and much more! \nPre-Event Speed Mentoring: 5:00 PM-6:00 PM\nReception\, Networking & Prizes: 6:00 PM-8:00 PM \nInterested in learning more about the event and what BAARC does? \nClick here for more information. \nBecome a Mentor / Need a Mentor? Please fill out this survey:  \nhttps://www.surveymonkey.com/r/LWTSJZ5 \nQuestions? Please contact us at Mentor@sfBIG.org \nLooking to buy a ticket? \nCLICK HERE \n  \nWe look forward to seeing you there!
URL:https://sfbig.org/event/baarc-bash-2019/
LOCATION:Bluxome Street Winery\, 53 Bluxome Street\, San Francisco\, CA\, 94107\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Screen-Shot-2019-08-21-at-3.28.58-PM.png
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DTSTART;TZID=America/Los_Angeles:20191002T020000
DTEND;TZID=America/Los_Angeles:20191004T100000
DTSTAMP:20260419T075006
CREATED:20190827T003816Z
LAST-MODIFIED:20190827T031740Z
UID:10000020-1569981600-1570183200@sfbig.org
SUMMARY:TechCrunch's Disrupt SF
DESCRIPTION:Attention sfBIG Members\, this year we are partnering with Disrupt SF who brings together thousands of founders\, investors\, developers\, technologists\, and business people who are interested in the startup and technology world. 74% of attendees are director level or above. The conference covers multiple technology-type tracks and startups rather than focusing on one specific topic of interest. There is something for everyone at Disrupt SF. With an expected attendance of 10\,000 this upcoming year\, this is a can’t miss event! Be sure to get your tickets today!  \n  \nWe are able to provide a 20% discount to sfBIG members on all Founder\, Innovator and Investor passes. \n  \nTo use this discount please register here and use discount code SFBIG20 at checkout. \n  \nThe Innovator pass is the most popular type. It gives you access to just about everything at Disrupt: \n\nAll stages: The Main Stage\, The Extra Crunch Stage\, Q&A Stage\, and Showcase Stage\nThe Expo Hall and Startup Alley\nInteractive workshops and networking events\nThe library of event video content post-event\nFull attendee list and the ability to contact attendees via the Disrupt mobile app\nDiscounted hotel rooms and flights\n\n  \nAnd don’t forget that there is always the Expo pass for $175 (discount does not apply)\, which gives you access to: \n\nThe Showcase Stage (excludes the other 3 stages)\nThe Expo Hall and Startup Alley\nInteractive workshops\nDiscounted hotel rooms and flights
URL:https://sfbig.org/event/techchrunchs-disrupt-sf/
LOCATION:moscone center\, 747 Howard Street\, San Francisco\, CA\, 94103\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Disrupt-SF-19-466X269.png
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BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20191002T013000
DTEND;TZID=America/Los_Angeles:20191002T030000
DTSTAMP:20260419T075006
CREATED:20190911T040538Z
LAST-MODIFIED:20190920T000808Z
UID:10000021-1569979800-1569985200@sfbig.org
SUMMARY:Immersive Advertising Breakfast Panel
DESCRIPTION:Join the UK’s Department for International Trade team in San Francisco and SFBig for a moderated discussion at their Advertising Breakfast Panel \nMeet these talented panelists from the UK working in the multimedia and new immersive technology spaces and learn about their work with different clients and brands. \nThe goal is to discuss innovation and business models in immersive technology spaces and to exchange ideas with leaders from the UK in pioneering and pushing forward immersive use and new multimedia in experiential marketing and brand advertising. How advertising storytelling is evolving with new tech and smart consumers? How do we create a narrative and design new advertising work for the future? \nAgenda:\n8:30 am: Check-in and breakfast served at the bar area\n8:45am – 9:45am: Panel presentation\n9:45am- 10:00am: Q&A \nMeet the Panelists: \n\nsfBig\nJohn Durham\, Moderator\nTerritory Studio\nMarti Romances\, Creative Director\, panelist\nIglooVision\nJesse Rowland\, Head of Business Development\, panelist\nBomper Studio\nEmlyn Davies\, Executive Creative Director\, panelist\nLaduma\nMike Santiago\, VP of Business Development\, panelist\nRedfrog Digital\nAlessandro Mondaini\, CTO\, panelist\n2LK\nPhilip Doyne-Ditmas\, Account Director\, panelist\n\n\nTickets are available HERE\nWhere: DocuSign\, 221 Main St #1550\, San Francisco\, CA 94105 \nWhen: Wednesday\, October 2nd. 2019 – 8:30am- 10:30am.
URL:https://sfbig.org/event/immersive-advertising-breakfast/
LOCATION:DocuSign\, 221 Main St #1550\, San Francisco\, 94105\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/09/unnamed-2.png
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DTSTART;TZID=America/Los_Angeles:20190912T100000
DTEND;TZID=America/Los_Angeles:20190912T130000
DTSTAMP:20260419T075006
CREATED:20190808T011151Z
LAST-MODIFIED:20190912T010942Z
UID:10000042-1568282400-1568293200@sfbig.org
SUMMARY:Cannabis & Cocktails 3.0
DESCRIPTION:Join us for our third consecutive installment of Cannabis & Cocktails on Thursday\, September 12th to hear from experts within the industry on the present and future status of the rapidly evolving legal cannabis game. This has been a massive event the past couple of years and we expect it to be highly attended this year as well\, be sure to register early! \nCannabis & Cocktails will be hosted across the bay at Oakland’s very own Evolution Bureau! Rooted in the east bay\, Evolution Bureau prides itself on being the largest mainstream advertising agency with a department that specializes in cannabis marketing. \nThe featured speakers will be from various brands within the industry. Topics will include how the constantly changing legal status of cannabis has changed and the effects of how it is marketed to differentiating brands from negative\, stereotypical outlooks that hurt the industry. Last year Cannabis + Cocktail’s had 5 different guest speakers!
URL:https://sfbig.org/event/cannabis-cocktails-3-0/
LOCATION:EVB\, 1740 Telegraph Ave\, Oakland\, CA\, 94612\, United States
ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2019/08/Cannabis-Cocktails-3.0-Thursday-September-12th-2019.png
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Los_Angeles:20190612T010000
DTEND;TZID=America/Los_Angeles:20190617T033000
DTSTAMP:20260419T075006
CREATED:20190601T020747Z
LAST-MODIFIED:20190807T003817Z
UID:10000040-1560301200-1560742200@sfbig.org
SUMMARY:How Do Brands Use AI to Engage Customers?
DESCRIPTION:The Topic\nArtificial intelligence\, and particularly its application through voice assistants\, has the potential to transform the way that businesses connect with consumers. As the tech industry further humanizes computing\, how can marketers ethically use AI to engage customers with their brand? \nSponsor\n  \nOur Speakers\n 
URL:https://sfbig.org/event/how-do-brands-use-ai-to-engage-customers/
LOCATION:China Live\, 644 Broadway St.\, San Francisco\, CA\, 94133\, United States
ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2019/05/Depositphotos_11317012_l-2015.jpg
ORGANIZER;CN="SF Big":MAILTO:info@sfbig.org
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