BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SFBig - ECPv6.16.3//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://sfbig.org X-WR-CALDESC:Events for SFBig REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20250309T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20251102T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20260308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20261101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20270314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20271107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260225T150000 DTEND;TZID=America/Los_Angeles:20260225T180000 DTSTAMP:20260606T150418 CREATED:20260126T220043Z LAST-MODIFIED:20260219T232104Z UID:10000349-1772031600-1772042400@sfbig.org SUMMARY:How Brands Win In Culture DESCRIPTION:As audiences increasingly seek connection over content\, fandom has emerged as a powerful driver of trust\, loyalty\, and long-term growth. \n\n\n\nWith major sports moments on the horizon\, the continued rise of women’s sports\, and creators playing a defining role in culture\, this conversation examines how brands can move beyond sponsorships to become meaningful participants in the communities people care about most. \n\n\n\nWe’ll discuss: \n\n\n\n– What it takes to turn cultural relevance into lasting brand equity and growth \n\n\n\n– How fandom has evolved from audience targeting to identity and belonging — and why that shift matters for both B2C and B2B brands \n\n\n\n– The role creators\, athletes\, and community leaders play in building credibility and influence in ways brands can’t achieve alone \n\n\n\n– How brands can show up consistently and authentically in culture\, rather than chasing one-off moments \n\n\n\n\n\n\n\nHuge thank you to our Networking sponsor MiQ and our Supporting sponsor Infillion for making this event happen! URL:https://sfbig.org/event/how-brands-win-in-culture/ LOCATION:Duncan Channon Offices\, 22 Battery St Floor 10\, San Francisco\, California\, 94111\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/01/Feb-2026-Content-Event-.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260320T140000 DTEND;TZID=America/Los_Angeles:20260320T190000 DTSTAMP:20260606T150418 CREATED:20260226T200006Z LAST-MODIFIED:20260316T184730Z UID:10000356-1774015200-1774033200@sfbig.org SUMMARY:March Madness 2026 DESCRIPTION:Bring your bracket\, grab a drink\, and enjoy an afternoon of hoops\, food\, and great company as sfBIG kicks off March Madness! Whether you’re a die-hard fan or just in it for the fun\, we have games\, engaging conversations\, and plenty of friendly competition waiting for you. \n\n\n\nJoin us for a laid-back\, lively afternoon no matter how your bracket holds up! URL:https://sfbig.org/event/march-madness-2026/ LOCATION:NorthStar Cafe\, 1560 Powell St\, San Francisco\, California\, 94133 ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/02/Cream-and-Orange-Modern-Simple-Clean-Illustrative-Basketball-Tournament-Poster-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260423T150000 DTEND;TZID=America/Los_Angeles:20260423T190000 DTSTAMP:20260606T150418 CREATED:20260216T220716Z LAST-MODIFIED:20260421T212358Z UID:10000351-1776956400-1776970800@sfbig.org SUMMARY:sfBIG Gives Back: Earth Day Cleanup with Refuse Refuse DESCRIPTION:Join us for sfBIG’s first-ever Give Back Day as we come together to beautify San Francisco in celebration of Earth Day and San Francisco Climate Week  \n\n\n\nIn partnership with Refuse Refuse\, we’ll roll up our sleeves and take action to keep our neighborhoods clean\, green\, and thriving. This is a chance to connect with colleagues and community members while making a meaningful environmental impact in the city we all love. \n\n\n\nWhat to expect: \n\n\n\n\nMeeting point at the Ferry Building \n\n\n\nGuided neighborhood cleanup led by Refuse Refuse\n\n\n\nSupplies and safety materials provided\n\n\n\nCommunity connection and team building\n\n\n\nRaffles and prizes for volunteers \n\n\n\nPost-cleanup Happy Hour to celebrate \n\n\n\n\nGive Back with PurposeA portion of event funds and proceeds will be donated directly to Refuse Refuse to support their ongoing work keeping San Francisco litter-free. \n\n\n\n\n\n\n\nAbout Refuse Refuse\n\n\n\nRefuse Refuse is a San Francisco–based nonprofit grassroots organization dedicated to cleaning and beautifying city streets. Their mission is to inspire civic pride and community action by organizing volunteer-led cleanups across neighborhoods. \n\n\n\nSince launching\, Refuse Refuse has: \n\n\n\n\nMobilized thousands of volunteers\n\n\n\nRemoved tons of trash from SF streets\n\n\n\nPartnered with local residents\, businesses\, and city agencies\n\n\n\nHelped restore public spaces block by block\n\n\n\n\nTheir work not only improves the environment but also strengthens community connection and stewardship across San Francisco. \n\n\n\n\n\n\n\nLet’s Make an Impact — Together\n\n\n\nWhether you’re passionate about sustainability\, community service\, or just want to spend a meaningful afternoon outdoors\, this is your opportunity to give back. \n\n\n\nLet’s beautify San Francisco — for Earth Day and beyond.  \n\n\n\n3-5pm: Neighborhood cleanup meeting at the ferry building.  \n\n\n\n5-7pm: Happy Hour at Patriot House at 2 Embarcadero Ctr 3rd floor. \n\n\n\nSponsorship opportunities available! Companies will be able to form a team to compete and win prizes. Can be purchased directly below or if you have questions please email sponsorship@sfbig.org \n\n\n\nFirst 50 people to register will be entered to win a $100 Visa Gift Card \n\n\n\nThank you to our sponsors\, GSTV\, MNI and The San Francisco Standard! URL:https://sfbig.org/event/sfbig-gives-back-earth-day-cleanup-with-refuse-refuse/ LOCATION:Ferry Building\, 1 Ferry Building\, San Francisco\, California\, 94105 ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/02/sfBIG-Gives-Back-Graphic-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260515T100000 DTEND;TZID=America/Los_Angeles:20260515T170000 DTSTAMP:20260606T150418 CREATED:20260107T162321Z LAST-MODIFIED:20260508T151324Z UID:10000347-1778839200-1778864400@sfbig.org SUMMARY:Pickleball Tournament 2026 DESCRIPTION:It’s our 4th Annual Pickleball Tournament! Graciously sponsored by Media.net! Join us for a day of dinks\, drinks\, and friendly competition at the beautiful Bay Club Gateway in San Francisco. \n\n\n\nGrab a friend\, a colleague\, or a client and join in on the fun. All attendees will have a chance to compete in teams of 2. \n\n\n\n\nNever played? We’ll have pickleball pros on site teaching the basics of the game and providing tips to compete with the best of em. \n\n\n\nNo pickle partner? We’ll pair you with one upon arrival.\n\n\n\n\nPickling isn’t your thing? No worries\, come enjoy the day at the Bay Club and all it’s amenities. Tickets include: Open Bar\, Lunch + Snacks\, Access to 6 Pickleball Courts + Gear\, Awards\, and unlimited use of Bay Club facilities including Pool\, Cornhole\, Ping Pong and MORE! \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRefund PolicyWe understand that plans can change. However\, all ticket purchases are final and non-refundable. As a small nonprofit\, we plan and commit resources ahead of each event based on attendance\, so we’re unable to accommodate refund requests. We appreciate your understanding and support. URL:https://sfbig.org/event/2026-pickleball-tournament/ LOCATION:Bay Club Gateway\, 370 Drumm St\, San Francisco\, California\, 94111\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/01/sfBIG-Pickleball-x-MediaNet-2026-Logo-3-scaled.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260612T153000 DTEND;TZID=America/Los_Angeles:20260612T183000 DTSTAMP:20260606T150418 CREATED:20260331T175124Z LAST-MODIFIED:20260602T231517Z UID:10000359-1781278200-1781289000@sfbig.org SUMMARY:Leading with Authenticity DESCRIPTION:The most powerful thing you can bring to a room is exactly who you are. Right now\, that takes more courage than ever. \n\n\n\nJoin sfBIG for an intimate Pride month celebration honoring researchers\, executives\, and entrepreneurs across media and marketing who’ve built careers and companies by being unapologetically themselves and by deliberately making space for others to do the same. \n\n\n\nOur speakers have done the real work: building media brands with genuine civic voice\, using data as a tool for inclusion\, shifting how organizations actually show up for LGBTQIA+ communities\, and marketing healthcare to a historically underserved population. They know that authenticity and advocacy aren’t just values; in the right hands\, they’re the most powerful strategy in the room.Brilliant minds\, honest conversation\, and a community that shows up for each other. Don’t miss it! 🏳️‍🌈 \n\n\n\n\n\nConfirmed Speakers\n\n\n\n\n\n\n\n\nGriffin Gaffney\,  | CEO\, The SF Standard \n\n\n\n\nGriffin co-founded The San Francisco Standard in 2021 and built it into one of the fastest-growing news outlets in the country — millions of readers\, zero algorithmic shortcuts. His formula: serious journalism with real personality\, and a newsroom that earns its audience. A former founding member of Stripe’s sales team who’s lived and worked across Asia\, Africa\, and Europe — and an Ironman triathlete — Griffin brings the same drive to The Standard that he brings to everything else. He lives in Noe Valley with his husband and dog\, and he’ll speak to what it means to build a media brand with a genuine point of view in a diverse city that demands one. \n\n\n\n\n\n\n\n\nSneha Ghosh | EVP of Data\, Monks \n\n\n\n\nA twenty-year force in global media analytics\, Sneha has architected the data infrastructure behind some of the world’s most recognized brands — driving 5x campaign efficiency and measurable growth across Levi’s\, Microsoft\, American Express\, and beyond. As a staunch ally and agency leader\, she’ll bring a rare and honest perspective: how do you use data not just to measure performance\, but to protect and scale diverse voices? What does it look like to architect space for inclusion — not just advocate for it? \n\n\n\n\n\n\n\n\nHaley Everheart | CMO\, FOLX Health \n\n\n\n\nAs a queer executive\, marketer\, and parent\, Haley has spent 15+ years building brands rooted in trust\, storytelling\, and cultural relevance — most recently as CMO of FOLX Health\, an LGBTQIA+-focused healthcare company serving people across the US. Their work has been covered by CNN\, Forbes\, Teen Vogue\, and Fast Company. Haley will speak to what it means to build audience trust when the stakes are personal — and how authenticity stops being a brand strategy and becomes a form of advocacy. \n\n\n\n\n\n\n\n\nModerated by Christie James \n\n\n\n\nHost of Morning Drive with Christie Live on 80s + 103.7FM and On-Air Host on PRIDE Radio\, Christie brings a career arc unlike anyone else in the room. She began as a US Navy journalist — stationed in Italy\, then Washington D.C. as a member of the Presidential Honor Guard under President Clinton — before the world of radio pulled her in. She arrived in the Bay Area in 2003 as an intern and built her way up through stations across the region into one of the most recognized voices in the market. A sought-after DJ and a natural connector\, Christie doesn’t just moderate conversations — she shapes them. \n\n\n\n\n\n\n\n\n\nKim Tran | Co-Founder\, Desai Tran \n\n\n\n\n\nKim Tran\, PhD is an award-winning organizational changemaker who helps leading media organizations to create teams with the highest possible reach. Using a combination of qualitative research and best practices Kim has supported Adroll\, Google\, Meta\, and Paramount Global in their efforts to ensure that LGBTQIA+ people are seen\, heard\, and celebrated. For her contributions to the community\, the California Legislature’s LGBT Caucus selected Kim as Pride Honoree in 2021. She has been on NPR’s “It’s Been a Minute\,” PBS NewHour\, Red Table Talk\, MSNBC and profiled for Politico magazine.  \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nThank you to our Welcome Sponsor Life360 Ads \n\n\n\n\n\n\n\n\n\n\nThank you to our Culture partner iHeartMedia \n\n\n\n\nReach out to Sponsorship@sfBIG.org for Sponsorship Opportunities \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nRefund PolicyWe understand that plans can change. However\, all ticket purchases are final and non-refundable. As a small nonprofit\, we plan and commit resources ahead of each event based on attendance\, so we’re unable to accommodate refund requests. We appreciate your understanding and support. URL:https://sfbig.org/event/pride-2026/ LOCATION:iheart\, 340 Townsend Street\, San Francisco\, CA\, 94107 ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/03/IMG_7282.jpeg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260708T150000 DTEND;TZID=America/Los_Angeles:20260708T180000 DTSTAMP:20260606T150418 CREATED:20260219T232341Z LAST-MODIFIED:20260331T181751Z UID:10000352-1783522800-1783533600@sfbig.org SUMMARY:Cannes Recap 2026 DESCRIPTION: URL:https://sfbig.org/event/cannes-recap-2/ LOCATION:California ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/02/sfBIG-Event-Logos-2.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20260910T150000 DTEND;TZID=America/Los_Angeles:20260910T180000 DTSTAMP:20260606T150418 CREATED:20260219T232622Z LAST-MODIFIED:20260331T181253Z UID:10000353-1789052400-1789063200@sfbig.org SUMMARY:Her Success 2026 DESCRIPTION: URL:https://sfbig.org/event/her-success-2/ LOCATION:California ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/02/sfBIG-Event-Logos-1.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20261022T110000 DTEND;TZID=America/Los_Angeles:20261022T190000 DTSTAMP:20260606T150418 CREATED:20260219T232739Z LAST-MODIFIED:20260331T181938Z UID:10000354-1792666800-1792695600@sfbig.org SUMMARY:Golf Tournament 2026 DESCRIPTION: URL:https://sfbig.org/event/golf-tournament-2025/ LOCATION:Presidio Golf Course\, 300 Finley Rd\, San Francisco\, CA\, 94129\, United States ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2026/02/annualGolf.jpg END:VEVENT END:VCALENDAR