Virtual Fireside Chat: Creative
2023-06-28 12:00 - 13:00 (America/Los_Angeles) | https://us02web.zoom.us/j/85484588347
Interested in a career in Creative? Specifically Graphic Design and Digital Media Design? The BAARC Mentorship Program brings you A Fireside Chat with Kelly Burke and David Sanderson, Head of Creative Solutions at Aki Technologies.

CANCELED -Content After Dark: The Next Wave of Programmatic is Creative
2023-07-20 17:00 - 20:00 | Yahoo – 110 5th Street, 2nd Floor, 110 5th Street 2nd Floor, San Francisco, California, 94103, United States
Tickets Are Free for Members – You need to be logged in

For years, the industry has been hyper-focused on data, targeting, privacy, and supply chain. It makes sense as the programmatic ecosystem cleans up the pipeline for transparency and performance. The loser? Creative. Creative is one of the most influential drivers of performance… and will become ever-the-more important with the deprecation of the cookie and the challenges of a largely non-addressable ecosystem as a result.

Join us for some drinks, snacks, and some lively discussion about the next wave of programmatic media and the role creative will play in driving success.

Address: 110 5th Street, 2nd Floor – Check-in first in the lobby

East Bay Pop-Up
2023-08-23 16:00 | Wine Thieves, 3401 Mt. Diablo Rd,, Lafayette, California, 94549, United States
Happy Hour

Come meet and mingle with your local sfBIG community !

Stellar Wine and Craft Beer, Food Trucks, and Live Music by Brad Edelman

Her Success - 2023
2023-09-27 15:00 - 18:00 | Publicis, 465 Pine Street, San Francisco, California, 94104, United States
MEMBERS GET IN FREE – PLEASE LOG IN FIRST

”Her Success” is part of the Content After Dark series. This event brings honest and inspiring conversation to the sfBIG community about women’s path to success. While the discussion will be conducted by an amazing panel of women in the industry, the learning and inspiration will benefit everyone.

2023 Golf Tournament
2023-10-19 10:30 - 18:00 | Presidio Golf Course, 300 Finley Rd, San Francisco, CA, 94129, United States
Check out the photos from the 2023 Golf Tournament Here

Get your neon out, the sfBIG 2023 Golf Tournament is going back to the 80s! – Seriously, there will be prizes!

Registration and Breakfast Bar open at 10:30am

Shotgun Start at 12pm

Patio Party for non-golfers at 1230pm

Awards Ceremony and Dinner should start around 530pm

Patio Party (for the non-golfers)
2023-10-19 12:00 - 19:00 | Presidio Golf Course, 300 Finley Rd, San Francisco, CA, 94129, United States
Golfers can’t have all the fun! The Patio Party, sponsored by Quantcast, will be going all day long with games, food, drinks, music, networking and fun.

Members can attend the Patio Party free – log into your account and buy a $0 ticket.

BAARC Holiday Luncheon
2023-12-01 11:30 - 15:00 | One Market, 1 Market Street, San Francisco, ca, 94105
If you can’t make it to the BAARC Holiday Luncheon, there’s so much more you can do!

*Donate a raffle prize

*Send over an unwrapped toy for donation

*Donate to baarc.com directly

*Be a sponsor

https://www.baarc.com/holiday-luncheon-2023

https://www.baarc.com/holiday-luncheon-2023

Jingle Mix & Mingle by AMA SF and PRSA SF
2023-12-06 18:00 - 21:00 | Hawthorn, 46 Geary Street, SAN FRANCISCO, California, 94108, United States
Celebrate the Holidays with colleagues, friends, and peers, while supporting our sister organizations.

TICKETS AVAILABLE FOR SALE THROUGH EVENTBRITE – https://www.amasf.org/event/jingle-mix-mingle-2023-with-ama-sf-prsa-sf/

SFBIG MEMBERS RECIEVE A $10 DISCOUNT – CLICK HERE FOR DISCOUNT – www.eventbrite.com/e/733448031807/?discount=sfBIG2023

sfBIG Holiday Pop-Up
2023-12-12 17:00 - 19:00 | Terrene Restaurant, 8 Mission Street (in 1 Hotel), SAN FRANCISCO, California, 94105, United States
Put on that Ugly Holiday Sweater and join us for some holiday cheer

Lunar New Year Party
2024-01-25 17:00 - 20:00 | Dentsu Offices, 650 california Street, San Francisco, California, 94108, United States
Free to Members – Tickets available for non-members $30

DRINKS, FOOD, NETWORKING, CHINESE FORTUNE TELLING

AND NEW YEAR, NEW YOU HEADSHOTS! (availability will be limited)

Mentor Program - Sign up
2024-01-31 17:00 - 18:30
CONFIRMATION OF PARTICIPATION DUE ON JANUARY 31

For more information check out www.baarc.com/mentoring or email mentor@sfBIG.org

Sign up to be a MENTOR or a MENTEE here https://forms.gle/owTHYZFC4DQRjt2V6

Retail Media
2024-02-13 16:00 - 18:00 | UM, 45 Fremont Street, SAN FRANCISCO, California, 94105
Content starts at 4:45pm – Sponsored by Aki

THE TRANSFORMATION OF THE RETAIL MEDIA LANDSCAPE. The retail media/commerce landscape is experiencing surging popularity and transformation. Numerous driving forces are causing irreversible changes from post pandemic shopping behavior, the rapid rise of AI & automatization, disappearing cookies and advancements in shoppable digital technologies.

But while these changes are occurring, whether for good or evil, which can (and will!) be debated, the need for brands to drive consideration and loyalty has remained a constant. Against this backdrop, the panel’s goal is to illuminate insights and ideas about understanding and navigating the evolving retail landscape to deliver increased marketing effectiveness.

To help us dissect and distill this topic, we’ve assembled an esteemed group of panelists who represent the various sides of retail marketing to share their insights, best practices, and predictions for the year ahead.

Moderated by: Chris Portella, EVP, Global Managing Partner, UM

Panelist: Casey Harsh, VP Commerce, UM , Evan Fjeld, Senior Product Manager, The Trade Desk, Carolyn Parodi, Client Business Lead, PHD

Join us for engaging conversation, snacks, drinks, and everything you need to know about the Retail landscape..

March Madness Kick-off Party
2024-03-21 12:00 - 18:00 | Trinity Bar, 1851 Union St, SAN FRANCISCO, California, 94123
Pop on over at any point during the game to watch the kick-off games, have some food and drinks. Games and prizes throughout the day thanks to our Bar Sponsor – Digital Turbine!

PLEASE RSVP BY CLICKING HERE

CLICK HERE TO FILL OUT YOUR BRACKET – Password: [REDACTED]

Brackets must be completed by Thursday 9am to win $100!

Mentorship Fireside Chat - A Career in Sales
2024-04-03 12:00 - 13:00
The BAARC Mentorship Program hosts a collection of Fireside Chats focusing on careers in Marketing/Advertising and PR.

This week, Kelly Burke, sfBIG Executive Director, Coach and Consultant, will be chatting with Debbie Sorich, Sales Director at Undertone

CLICK HERE TO JOIN THE CONVERSATION AT 12PM PT, APRIL 3

Meeting ID: 878 6419 3593Passcode: [REDACTED]

Webinar details to be posted soon

CTV Half Day Summit
2024-04-16 14:00 - 18:00 | Elks Lodge (in the Kensington Park Hotel), 450 Post Street - 3rd Floor, SAN FRANCISCO, California, 94109, United States
sfBIG is hosting our first half day summit focused on the growth of CTV! At the current pace, CTV ad spend is expected to grow to $42.4B by 2027! Learn from industry experts how to navigate the CTV landscape – is it better to buy direct or programmatic channels? What are viewers watching? On which platform?

A

Individual Tickets – Logged in Members Get a $25 Discount!

TABLES of 10 AVAILABLE – available here or email Sponsorship@sfBIG.org to book

BAARC Mentorship Program Presents
2024-05-08 12:00 - 13:00
A FIRESIDE CHAT ABOUT A CAREER IN MEDIA AT AN ADVERTISING AGENCY

Tune in to this Fireside chat about a career in Media with Siwei Luo, hosted by Kelly Burke

Dial in here – Meeting ID: 823 3483 7350

Pickleball Tournament
2024-05-17 12:00 - 17:00 | Bay Club Gateway, 370 Drumm St, San Francisco, California, 94111, United States
Get ready to rally at SFBig’s fastest-growing event! Join us for a day of dinks, drinks, and friendly competition at the beautiful Bay Club Gateway in San Francisco.

This marks our 2nd Annual SFBig Pickleball Tournament. Last year was a hit & we are excited to bring you some fun new additions to this year’s outing. Grab a friend, a colleague, or a client and join in on the fun. All attendees will have a chance to compete in teams of 2 for top prizes in the Pickleball Tournament.

Never played? We’ll have pickleball pros on site teaching the basics of the game and providing tips to compete with the best of em.

No pickle partner? We’ll pair you with one upon arrival.

Pickling isn’t your thing? Enjoy refreshments, food, lawn games, and DJ beats while cheering on your friends or mingling with the best in the industry.

Tickets include: Open Bar, Lunch + Snacks, Access to 6 Pickleball Courts + Gear, Beats from DJ Lo-Qui, Awards, and unlimited use of Bay Club facilities including Pool, Cornhole, Ping Pong and MORE!

The Mystery of Cannes, UNPACKED
2024-07-10 15:00 - 17:00 | Publicis, 465 Pine Street, San Francisco, California, 94104, United States

North Bay Pop-Up - San Rafael
2024-07-17 17:30 - 20:00 | Ounces Outdoors, 5800 North Gate Dr., San Rafael, California, 94903, United States
Come on out and meet the neighbors! The sfBIG community continues to grow. Let’s bond over some drinks and trivia at our North Bay Summer Pop-Up.

East Bay Pop-Up - Oakland Co-hosted with U of Digital
2024-08-23 15:00 - 19:00 | Line 51 Brewery, 303 Castro Street, Oakland, California, 94607, United States
Live in the East Bay? Want to meet others in the industry who live nearby? Looking to dust off your networking skills? Then this is the event for you!

Her Success 2024
2024-09-12 14:00 - 17:30 | Lyft Offices, 185 Berry Street, San Francisco, California, 94107, United States
Watch the Video of HER SUCCESS 2024 HERE

Check out the Pictures HERE

2024 Charity Golf Tournament and Patio Party
2024-10-17 12:00 - 18:00 | Presidio Golf Course, 300 Finley Rd, San Francisco, CA, 94129, United States
Sponsor Registration 930-1030am

Golfer Registration 1030am

All golfers in their golf cart by 1145am

Shotgun start at 12pm!

sfBIG's 20th Birthday Bash
2024-11-13 17:00 - 21:00 | Elks Lodge (in the Kensington Park Hotel), 450 Post Street - 3rd Floor, SAN FRANCISCO, California, 94109, United States
Check out pictures from the event here

sfBIG is turning 20! Help us celebrate by joining the party! We will have live music by the Stick Shifts, Cocktails, Food, Photos, VIP Tables, Roaring 20s Theme, and a trip down sfBIG memory lane.

Attention: Is it the Next Measurement Holy Grail?
2025-03-05 15:00 - 18:00
SEE PICTURES FROM THE EVENT

Digital measurement started with a simple “click thru rate” as the measurement of success….then we moved on to “viewability”…and now the industry is focused on Attention as its barometer for success. But is attention a more qualified metric of a campaign’s outcomes? During this hour panel, we’ll explore if everyone is speaking the same language when it comes to attention. Does it hold true for B2B campaigns the same as B2C? Does this new qualified measurement stick meet the different campaign goals from driving sales to brand lift to ROAS? How has attention measurement affected creative strategy?

Speakers

March Madness
2025-03-20 13:00 - 17:00 | Trinity Bar, 1851 Union St, SAN FRANCISCO, California, 94123
Bring your bracket, grab a drink, and enjoy an afternoon of hoops, food, and good company as sfBIG kicks off March Madness. Whether you’re a die-hard fan or just in it for the fun, we’ve got games, great conversations, and plenty of friendly competition waiting for you.

Join us for a laid-back, lively afternoon—no matter how your bracket holds up!

AI Advolution
2025-04-23 13:30 - 18:00
AI Advolution: How Generative AI Affects The Future of Advertising

Elks Lodge, 450 Post Street 3rd Floor (Part of the Kensington Park Hotel)

Join sfBIG community at the AI Advolution Half Day Summit on Wednesday 4/23 for a deep dive into the evolving role of AI in advertising. Whether you’re new to AI or looking to refine your approach, this event will provide actionable insights from industry leaders across media, creative, strategy, and data.

The advertising industry is at a pivotal crossroads where AI is transforming every aspect of the field, from creative development to media buying and campaign optimization. Generative AI is enabling limitless possibilities, allowing brands to automate creativity, target audiences more effectively, and optimize campaigns in real time. But as AI becomes increasingly integrated into day-to-day workflows, the big question is: How can the advertising industry evolve to leverage AI effectively, and how are we upskilling our workforce to meet these new challenges?

Doors: 1:30pm, Content 2:30pm – 5pm, Networking Hour 5pm

Members, sign in for your discounted ticket: $75

Session 1: Beyond the Buzz: The AI Essentials You Need to Know

AI is transforming marketing — but not always in the ways you’d expect. This panel cuts through the buzzwords to uncover the essentials every marketer should know. From creative automation and customer insights to ethical data use and measurement pitfalls, we’ll explore the hidden layers of AI that impact brand storytelling, personalization, and performance. If you think you’ve got AI covered, think again — this session is your cheat sheet for what’s next (and what you’ve probably missed).

Jess English – Marketing Executive – Evolve

Zach Schwitzky – Co-Founder & CEO – Limbik

Pubali Sen – Senior AI/ML Specialist CE – Google

Raghu Kodige – Founder & CEO – Anoki

Session 2: AI Learning & Development: How Buyers & Sellers Stay Ahead

AI is reshaping how marketers run ad campaigns and how ad products are sold. But with rapid change, how do teams on both sides keep up? Even better, how do they get ahead? This Q&A with leaders from both sides will explore essential AI skills / knowledge needed for marketing and sales teams, common pitfalls in trying to upskill teams, and how to turn AI knowledge into real, business impact.

Whether you’re buying or selling, this session will help you build a smarter, AI-ready team.

Shiv Gupta – Founder – U of Digital

Joe Megibow – Former CEO – Casper

Brian Quinn – President – AppsFlyer

Session 3: Behind the Algorithm: Live AI Targeting at Work

Get a front-row seat to the future of precision marketing. In this interactive session, Ben and Jordan peel back the curtain on how AI-powered targeting really works. Watch as data, intelligence, and automation come together to identify the right audience at the right moment. Whether you’re curious about the tech, the strategy, or the outcomes, this demo will show you what’s possible when machine learning meets marketing execution.

Jordan Crawford – Founder – Blueprint

Benjamin Shapiro – Founder & CEO – I Hear Everything

Welcome Sponsor

Innovation Sponsor

Table Sponsors

“Photographer” Justin Chu

2025 Pickleball Tournament
2025-05-16 10:00 - 17:00 | Bay Club Gateway, 370 Drumm St, San Francisco, California, 94111, United States
Back for its third year and raising the bar, this is sfBIG’s Pickleball Tournament like you’ve never seen it before. This high-energy day of play is more than just a tournament; it’s one of the largest and most anticipated events on the sfBIG calendar.

Teams of two will be organized in advance of the tournament day, so whether you’re signing up with a partner or looking to be matched with one, we’ll handle the logistics so you can focus on bringing your A-game. All gear is provided.

The day kicks off with a Pickleball Pro Clinic, perfect for beginners or anyone looking to warm up before the games begin. Once the tournament is underway, teams compete for the chance to take the podium, win prizes, and earn their place on the coveted sfBIG trophy.

We highly encourage everyone to pick up a paddle and join the game, but there’s something for everyone, even if you don’t plan to play. Each ticket includes access to an open bar, lunch and snacks (with dietary accommodations available), and unlimited use of Bay Club facilities—including the pool, ping pong, cornhole, and more. Throughout the day, sponsors across the venue have games, giveaways, shaded lounges, and interactive experiences that keep the fun going between matches.

Thank You To our Sponsors!

Pride 2025: Stronger Together
2025-06-12 14:30 - 17:30
Building Belonging & Inclusivity in a Time of Uncertainty

In celebration of Pride Month, sfBIG is turning up the volume and bringing together a panel of entrepreneurs, bold leaders, and social impact champions to share their stories, spark real talk, and serve up insights on building a more inclusive, equitable, and empowering industry.

Speakers

Christopher Stemborowski, Marketing Effectiveness Consultant (Freelance) & Chair of Board of Directors @ Pacific Center for Human Growth

Haley Everhart, VP, Marketing, FOLX Health

Cat Perez, CEO & Founder, Famm Connect

Danisha Lomax, EVP, Head of Inclusivity & Impact, Digitas North America

Steve Wong, CEO & Co-Founder, Ready State

Thank You to Our Sponsors

The Mystery of Cannes Unpacked 2025
2025-07-09 14:30 - 18:00 | Duncan Channon Offices, 22 Battery St Floor 10, San Francisco, California, 94111, United States
sfBIG is excited to bring all the highlights of Cannes to the SF ad community for our second year! Join us for insights from top creative and media leaders as they break down key trends, evolving categories, and the role of tech at Cannes. We’ll also showcase standout Bay Area work and maybe even celebrate a local win!

While the South of France may be known for rosé and Riviera views, Cannes Lions is also a global stage for groundbreaking creativity, innovation, and industry evolution. This event will feature dynamic discussions of creative and media leaders sharing key takeaways, trends, and personal experiences from Cannes. From changes in award categories and judging criteria to the increasing role of technology, we’ll explore how the festival continues to shape the future of advertising.

Doors: 2:30pmContent: 3:15pm – 5pmNetworking: 5pm

Optimizing Your Resume & Linkedin Page
2025-08-06 13:00 - 14:00
The Fireside Chat series is a part of the BAARC Mentorship Program, powered by sfBIG, AMA SF, and PRSA. Designed to spotlight specific roles within our industry, each chat features conversations with the professionals who currently hold these positions. Listeners will gain valuable insight into a typical day in the life, along with helpful tips, insight, and guidance drawn from the real life experiences of our amazing guests.

The Resume and Linkedin Fireside Chat kicks off the series with Carolyn Parodi, Client Lead at PHD, interviewing Kelly Burke, Coach & Consultant and Founder of Breezemont Group, as well as Executive Director of sfBIG. Bring your questions about how to build an effective resume and how to shine up your Linkedin page. Carolyn and Kelly also serve as the Directors of the BAARC Mentorship Program.

Add To Your Calendar Here
