BEGIN:VCALENDAR VERSION:2.0 PRODID:-//SFBig - ECPv6.15.20//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://sfbig.org X-WR-CALDESC:Events for SFBig REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20190310T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20191103T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20200308T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20201101T090000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:20210314T100000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:20211107T090000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200206T000000 DTEND;TZID=America/Los_Angeles:20200509T100000 DTSTAMP:20260427T220024 CREATED:20200205T061802Z LAST-MODIFIED:20200205T061802Z UID:10000031-1580947200-1589018400@sfbig.org SUMMARY:4A’s San Francisco IAAS 2020 DESCRIPTION:Hey Biggies\, we got a chance to extend the registration for this awesome 14-week experience. Check it out! \nThe 4A’s Institute of Advanced Advertising Studies (IAAS) offers San Francisco’s next great marketing and communications leaders the opportunity to expand their exposure to the business-driving solutions that our industry creates. It helps our aspiring leaders to sharpen hard and soft skills through first-hand experience by solving a real-world marketing and advertising challenge for one of today’s top challenger brands. The 4A’s IAAS helps to propel your career through new experiences\, challenges\, and perspectives that may not exist within your agency walls. In fact\, it has trained some of the best and brightest industry professionals in the business – including many of today’s top agency executives. \nJoin the IAAS today to be part of a 14-week experience that provides an opportunity to:  \n\nGet outside your comfort zones and stretch your abilities\nLearn from industry veterans with a range of experiences\nCollaborate and overcome challenges in a team environment\nGain exposure to broad and varied marketing activities\nGo from client brief to winning integrated campaign in 14 weeks\n\nIAAS combines weekly instruction and access to industry mentors/advisors with a marketing case challenge based on a real client brand. Participants will be divided into teams and asked to brand themselves as an Institute-based agency. Together\, the teams will work to develop a strategic marketing solution to a critical business challenge provided by this year’s client (to be announced).  Participants will “pitch” their plan – inclusive of insights\, strategy\, creative concepts and tactical/channel execution (paid\, owned\, and earned) – to representatives from the client as well as agency leaders from across our region. \nWho Should Attend\nThe San Francisco IAAS program is designed for promising agency professionals with two to five years of experience across all disciplines—creative\, media\, research\, planning\, strategy\, account management\, public relations\, direct marketing\, digital\, social and mobile. Titles often include\, but are not limited to: \n\nDesigners/Jr. Designers\nCopywriters/Jr. Copywriters\nAccount Coordinators\nAccount Executives/Assistant Account Executives\nStrategists/Jr. Strategists\nSocial Media Managers\nMedia Planners/Jr. Media Planners\nDigital Technologists/Jr. Digital Technologists\nUX designers\n\nCourse Curriculum\nIAAS opens with a client challenge\, and then follows the path of preparing for a pitch. Industry instructors provide an overview of a number of skills the participants will need in order to successfully meet the client’s needs. Topics to be covered include: \n\nStrategic planning and fundamentals\nCrafting a compelling brief\nGenerating creative options and a “big idea”\nCrafting an idea and integrating it across tactics and channels\nPresenting a plan (i.e. objectives\, insights\, ideas\, budget\, and measurement)\n\nA detailed course schedule will be provided to all participants following the close of registration\, but participants can expect courses to be held every Thursday evening from 6:30PM until 8:30PM at agencies located throughout San Francisco so students can experience a range of environments throughout the city. \nThe course begins on Thursday\, February 6th and final presentations will be held on Thursday\, May 7th; attendance for all IAAS participants is mandatory. There will also be a graduation event for all participants\, instructors\, advisors and the client team on May 11th. \nFor Attendees\nGain a unique experience that will better prepare you for your career ahead. In the course of IAAS\, you will have the opportunity to: \n\nLearn from experts in our field\nWork in teams to address a real-world client challenge\nPresent your own ideas and marketing plans to both client contacts and your own agency leadership\nGain insight into the different ways each agency works and approaches client needs\nNetwork with other up-and-coming professionals\nBuild your portfolio\nLearn new skills for working within a team environment\nStimulate your creativity to apply to your day-to-day responsibilities\n\nRegistration Fees\n4A’s Members: \n\n$1\,300 for the first participant\n$1\,200 for the second participant\n$1\,100 for subsequent registrants from the same member agency\n\nNon-4A’s Members:\n$1\,500 for each participant from a non-4As agency. There is limited capacity and priority will be given to 4A’s members. \n  \n*Note that to register\, you must first create an account with them.  \n  \nQuestions? \nIAAS Registration: Juan Suarez | jsuarez@4as.org | 310-584-7494 \nProgram/Logistics: Mitchell Friedman | mitchell@mitchellfriedman.com | 415-517-5756 URL:https://sfbig.org/event/4as-san-francisco-iaas-2020/ LOCATION:California ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2020/02/PK-4AsLogo-Black.jpg END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200430T050000 DTEND;TZID=America/Los_Angeles:20200501T060000 DTSTAMP:20260427T220024 CREATED:20200213T022309Z LAST-MODIFIED:20200514T010935Z UID:10000034-1588222800-1588312800@sfbig.org SUMMARY:Lunch & Learn April 30th! DESCRIPTION:Podcasts: Cracking the Code\nPlease join us on April 30th for our Podcast: Cracking the Code Lunch & Learn! Some brands have deployed podcast advertising for user acquisition for years\, yet it is still a channel that files under the radar…or does it in 2020?  Podcasts reach 51% of US audiences aged 12+ on a monthly basis and Ad dollar spend on the channel is growing. Join sfBIG on Thursday\, April 30th to learn more about the power of the podcast\, getting started\, and cultivating the appropriate audience! Uncover who listens\, who advertises\, and why bother? \nMeet Our All Star Panel & Moderator\nPaula Mangin – Owner\, Boyce Mangin \n \nPaula is a founding partner of Boyce: Mangin\, a successful strategic media planning and buying consultancy that functions similar to a creative team\, working with clients and/or agencies to develop strategies and plans\, bringing in the best resources to help execute their vision as necessary. They worked with everybody from Google\, Facebook and Roku\, to Dr. Martens\, Levi’s\, and Lucky Brand Jeans. Current clients include Stanford Children’s Health\, Yogi Tea\, Pandora (music\, not jewelry)\, Duckhorn Vineyards and Schedulicity. \nIn her spare time\, Paula blogs about style for Blank Stare\, Blink(a site she co-founded)\, and is a fashion illustrator/urban sketcher who held her first gallery show a few years back. Most evenings and weekends find her doing yoga headstands\, playing tennis\, and baking pies. Up until last year\, she also held the world record for drawing Fred Flintstone the fastest. This is not a joke. \nHer favorite podcasts are The Daily\, Pod Save America (also love their merch!) and Bitch Sesh. She and “Boyce”\, her business partner\, have been making noises about starting their own podcast; they recently purchased the URL\, whatscrappening.com. Where they plan to talk shit. This is also not a joke. \nLinkedin: https://www.linkedin.com/in/paula-mangin-4101181/ \n\nMatt Turck – CRO\, Megaphone \n \nMatt Turck is a co-founder and Chief Revenue Officer of Megaphone\, launched in February 2015. \nMatt was an early experimenter in podcast advertising\, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts\, partnering with HBO Documentaries in March of 2015. Matt also was instrumental in creating GE Podcast Theater (The Message & LifeAfter)\, which is still considered the most successful branded podcast program\, as it held the #1 position in Apple Podcasts for several weeks. \nToday\, Matt and Megaphone are pioneering the digital transformation of podcast advertising. Megaphone introduced audience targeting at scale\, bringing data\, measurement and other digital tools to the podcasting space through Megaphone’s proprietary technology. \nPrior to joining Megaphone\, Matt was the Publisher of Slate\, where he helped build original digital journalism into a sustainably profitable business.  He spent 20 years with Time Incorporated\, holding several prominent positions\, including Publisher/President of This Old House and Associate Publisher of Time magazine. \nA native of Michigan and a graduate of Michigan State University\, Matt married the former miss Anneliese Lodge. He lives his dream (and hopefully his family’s dream)\, spending time in Manhattan while residing in Sun Valley with Anneliese\, their two children\, fly rod\, mountain bike\, skis and\, of course\, his Labrador Retriever\, Tug. \nLinkedin: https://www.linkedin.com/in/matt-turck/ \nJen Sargent – COO\, Wondery\n \nJen Sargent is a successful entrepreneur and executive with 20 years of digital media experience. She is currently the Chief Operating Officer of Wondery\, the largest independent podcast publisher in the world\, known for their immersive storytelling with hit shows such as Business Wars\, Dr. Death\, Imagined Life and The Shrink Next Door. Jen oversees strategy\, marketing\, partnerships and non-advertising revenue streams for the Company. Prior to Wondery\, Jen was most recently President of Uproxx\, a Comscore Top-100 digital publisher and award-winning content studio programming cultural content for Millennials. As President\, Jen led the strategy\, revenue generation\, partnerships\, and operations across the organization. Uproxx was acquired by Warner Music in Summer of 2018. Prior to Uproxx\, Jen was the CEO and co-founder of HitFix\, a multi-platform entertainment news brand focused on helping consumers discover and experience movies\, TV and pop-culture.  HitFix featured entertainment’s most celebrated tastemakers and a cross-platform reach of 300 million monthly viewers.  HitFix was acquired by Uproxx in 2016. Previous roles include head of Online Marketing & Development for Reed Business Information (parent of Variety); the International Media Group of top ad-serving technology company DoubleClick; venture capital experience from BV Capital in Hamburg\, Germany; and finance experience from JP Morgan investment banking in New York.  Jen earned an MBA from Harvard Business School and a BS degree in Electrical Engineering from the University of Virginia \nLinkedin: https://www.linkedin.com/in/jensargent/ \n\nMatty Staudt – Owner\, Jam Street Media\n\nMatty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser\, West Virginia. During his radio career\, he has been an on-air host\, morning show lead and Executive Producer at such legendary stations as WJFK in Washington DC\, WNEW in New York City\, Alice Radio (KLLC) and Live 105 (KITS) in San Francisco. In 2007\, Matty redirected his radio career toward the new world of podcasting; becoming a pioneer at Stitcher as their first Director of Content. Matty’s voiceover talent was also featured in the hit Pixar movie “Cars”\, where he played a radio reporter car named “Matti”. \nMatty has been a consultant for top companies like Cisco\, Sirius/XM\, Premiere Radio and The Federal Reserve Bank\, creating branded content podcasts\, coaching hosts and producers\, and formulating dynamic podcast strategies since 2011. He’s hosted several podcasts including his current show “Access Podcast\, interviewing some of the best podcasters in the industry.  As a professor at The Academy of Art University in San Francisco\, Matty launched one of the nation’s first university-level podcasting departments in 2012. \nIn 2017\, Matty was thrilled to return to radio when he joined iHeartRadio as the radio industry’s first Vice President of Podcast Programming. In this role\, he developed a podcast strategy for the company’s radio talent and helped create over 300 podcasts\, driving millions of downloads a month. As an uber-successful VP\, he developed original shows\, nurtured and coached on-air talent\, and crafted the comprehensive podcast strategy for iHeartRadio’s podcast programming. \nToday Matty is thrilled to introduce his latest venture Jam Street Media\, focusing his tremendous experience and passion for broadcasting towards elevating top brands and talent to their most creative and successful potential through podcast production and consulting. \nLinkedin: https://www.linkedin.com/in/matty-staudt-ma-44698b8/ \nTwitter: @mattystaudt \nModerating The Event This Thursday\nKathryn Wilcox – Northern California Region President\, iHeartMedia\n \nKathryn Wilcox\, Region President of iHeartMedia San Francisco\, has over 20 years of media industry experience. iHeartMedia reaches more Americans than any other media company in the US. Through the integration of data\, yielding the ability to target at scale\, then optimize for results\, iHeartMedia is making the power of audio accessible for a new class of partners.  In her current role\, she oversees the operation of seven radio stations in San Francisco alongside the go-to-market strategy in the Bay Area for the suite of iHeartMedia digital assets including podcasts\, streaming audio and custom channels on iHeartRadio. Katie has a passion for measurement\, an eye for spotting coming trends and a strong record of building best-in-class teams. \nLinkedIn: https://www.linkedin.com/in/katiewilcox/ \nMake sure you sign up\, you are not going to want to miss this event!!\nZoom Invite\nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83795333896?pwd=ZSsrMmhueFR1dDhDZ2ZyaCs3UzNwdz09 \nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,83795333896#\,\,1#\,707753# or +12532158782\,\,83795333896#\,\,1#\,707753#\nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 646 558 8656 or +1 301 715 8592 or +1 312 626 6799\nWebinar ID: 837 9533 3896\nPassword: 707753 \nInternational numbers available: https://us02web.zoom.us/u/kj5Zm2DXa URL:https://sfbig.org/event/podcasts-cracking-the-code/ LOCATION:CA\, United States ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/02/Lunch-and-Learn-Series-16.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/Los_Angeles:20200521T120000 DTEND;TZID=America/Los_Angeles:20200522T130000 DTSTAMP:20260427T220024 CREATED:20200513T030423Z LAST-MODIFIED:20200522T003609Z UID:10000025-1590062400-1590152400@sfbig.org SUMMARY:Lunch & Learn: Esports May 21st DESCRIPTION:Lunch & Learn:\nHelping Brands Understand Gaming Entertainment and Esports\nJoin us for another amazing Lunch & Learn on Thursday\, May 21st from 12 – 1 pm PST. Gaming has overtaken the entertainment world and yet very little is understood about how gaming and entertainment interact. Programs like esports and gaming entertainment are in their infancy\, but the audience is massive. In this panel\, learn exactly how gaming intersects with entertainment; how esports fits into the mix; how brands can get involved in meaningful ways; and learn what’s coming next. \nMeet the well-rounded team that is taking the lead during this discussion and get excited about next week’s event! \nMeet The Panel For The Event\nBrandon Byrne | CEO\, Opera Event\n \nBrandon Byrne is the CEO for the startup Opera Event\, a platform for social media content creators. \nBefore Opera Event\, Brandon was the CFO for Team Liquid and helped them raise money through the investment group that included Magic Johnson\, Ted Leonsis and Peter Guber. \nHe also served as an executive at Curse\, a PC technology and media company that was bought by Twitch.tv. He led several rounds of fundraising at Curse and transitioned the organization from a small startup into a fast-growing company that doubled the size of the staff in eight months. He led the initiative to open international offices in Dublin\, the U.K.\, Germany and Australia and secured several debt facilities for Curse to fund their growth. \nAn avid gamer\, Brandon still plays World of Warcraft\, League of Legends\, Civilization\, Xcom\, Ark and Diablo III. He has also served as an advisor on the UCSC board for three years now. \nBrandon has a bachelor’s degree from Pepperdine University in Business Management. \n  \nMarco Mereu | Senior Vice President of Content Distribution & GM of Framerate at Super League Gaming\n \nSuper League Gaming\, Inc. (NasdaqCM: SLGG) is a leading esports community and content platform for amateur esports players\, fans and friends of all ages and skill levels. With a focus on positive and inclusive gameplay\, Super League enables players to experience their sport like the pros while also developing sportsmanship\, communication\, and team-building skills. Powered by a proprietary technology platform\, Super League operates physical and digital experiences in partnership with publishers of top-tier games. Local movie theatres\, PC cafes\, restaurants\, and entertainment venues are transformed into esports arenas where gamers compete\, socialize\, spectate and celebrate the amateur esports lifestyle. Super League’s platform offers unique amateur esports experiences that not only ratchet up the competition for avid gamers\, but also attract audiences with elite amateur broadcasts that transform physical venues as well as fuel SuperLeagueTV’s Twitch and YouTube channels. \nFramerate is a cross-platform esports network delivering news\, highlights and entertainment to the next generation of viewers.  Framerate was acquired by Super League Gaming in June 2019. Prior to Framerate\, Mereu founded and built Roostr\, the first performance based sponsored content marketplace for YouTube gaming influencers and mobile games. Roostr was acquired by Chartboost in January 2016. \nPrior to Roostr\, Mereu founded Gameblyr\, one of the first independent publishing platforms for mobile gaming. Gameblyr published 8 titles in two years with 7 being featured by Apple and 2 Editors Choice Awards. \nMereu also served as General Counsel and VP US Business Development for Evony Online\, one of the largest browser based MMO’s in history with over 30 million players worldwide. \n  \nDarin Kwilinski| Senior Editor of Esports at ESPN\n \nHi! My name is Darin\, and I love video games. I also love writing and editing. I’m now at ESPN covering esports on a global scale. Every day there are new challenges to tackle\, and every project I learn something new. In short\, it’s pretty awesome. \nFeel free to connect with me and let’s chat about esports\, video games\, nerd culture\, or whatever else you think is neat! \n  \nDr. Chris “Doc” Haskell | Clinical Associate Professor\, Head Coach of Esports at Boise State University\n \nDr. Chris Haskell plays video games for a living\, or at least that’s what his friends think. “Doc” is the director and Headcoach of the Varsity Esports At Boise State (350 wins and climbing). As a professor and researcher\, Doc also focuses on the impact of videogames\, virtual worlds\, on learning and culture.  He even has retro 80s arcade games in his office\,…for research of course. When it comes to work\, Dr. Haskell is serious about play. It’s no wonder his friends think he needs a real job. \n  \nWil Wheaton | Host\, Commissioner\n \nIn 2020\, Wil Wheaton will star as the host/commissioner of GAMEMASTER\, a new\, nine-episode esports reality show featuring 12 amateur contestants from across the U.S. Ripped from their gaming chairs and plunged into our world\, these gamers will live together in a house under the inescapable spotlight of a competition broadcast on platforms around the globe. Over the course of nine episodes (with more than two dozen video games)\, the contestants will be on a quest to discover the one\, true “GameMaster.” Twelve amateur gamers start out\, someone goes home each week\, and two will battle it out in the finale to grab the $100K cash prize and claim the title. \nAn accomplished actor\, Wheaton was already a veteran of cinema and television when\, at the age of 15\, he was cast as boy genius Wesley Crusher on Star Trek: The Next Generation. His most prominent early role was that of Gordie LaChance\, the central character in the film Stand By Me. Through the years\, he has appeared in dozens of films and TV shows\, including recurring roles on TNT’s Leverage\, SyFy’s Eureka\, and the hit\, gamer-oriented web series\, “The Guild.” He is the co-creator\, producer and host of the wildly successful web series\, “Tabletop\,” credited with reigniting national interest in tabletop gaming. Most recently\, he played a fictionalized version of himself on CBS’s The Big Bang Theory\, one of the most highly-rated and watched sitcoms of the last decade. Wheaton has become a strong voice for the “nerd” community thanks to his books\, convention appearances\, podcasts and involvement in the video game community.  \nAn accomplished voice talent\, Wheaton has been featured in animated series including\, TeenTitans\, Guardians of the Galaxy\, and Batman: The Brave and the Bold. His video game credits include four installments each of the “Grand Theft Auto” and “Tom Clancy’s Ghost Recon” series\, as well as “Fallout: New Vegas\,” “DC Universe Online\,” and ”Broken Age.” \nWheaton’s audiobook narration of Ernest Cline’s “Ready Player One” debuted at number one on The New York Times bestseller list and was one of Goodreads’ 10 Best Narrator and Audiobook Pairings of All Time. He has also lent his voice to titles by John Scalzi\, Randall Monroe and Joe Hill. \nAs an author\, he has written “Just A Geek\,” “Dancing Barefoot\,” “The Happiest Days of Our Lives\,” “Hunter\,” and “Dead Trees Give No Shelter\,” plus a forthcoming novel\, “All We Ever Wanted Was Everything.” He has contributed columns to salon.com\, The A.V. Club\, LA Weekly\, Playboy\, The Washington Post\, and the Suicide Girls Newswire. \nIn recent years\, Wheaton has earned recognition as an outspoken mental health advocate. He chronicled his own journey in his blog and as a public speaker for the National Alliance on Mental Illness. His powerful\, candid essay about his struggle with chronic depression and anxiety garnered national attention. \n  \nOur Wonderful Moderator\nMike Parker | Global President at iCrossing\n \nAs Global President\, Mikes leads iCrossing where he oversees the agency’s international network of 13 offices and a team of 1000 and is responsible for the full-service digital agency’s mission of being the Marketing Agency for the Modern World. With nearly twenty years of experience in digital marketing and agency leadership\, he has consistently partnered with brands like Nestlé\, Microsoft\, Bridgestone\, Intel and Clorox to inspire digital transformation\, build deep engagements with customers and drive business performance through strategic marketing programs. Mike joined iCrossing in 2015 and previously oversaw its west coast and US territories before taking over responsibilities for the global operations in 2017. \nBased in Silicon Valley\, Mike is passionate about bringing innovation to clients\, he launched “The Collaboratory” innovation practice at iCrossing and was Past President of the Bay Area Innovation Group. Prior to joining the Heart-owned marketing agency\, he served as Global Digital Officer at McCann WorldGroup\, where he led the integration of digital thinking and services across the world’s largest ad agency. Before McCann\, he was co-president for Tribal DDB’s U.S. network. Mike was recognized by Campaign Magazine as a ’40 over 40′ leader of digital marketing\, he has won Digital Agency of the Year honors and was a member of the inaugural Cannes Innovation Lions jury. \n  \nZoom Invite!\nWe are so excited! This will be another timely event on a trending topic in the market. Be sure to RSVP and join us for a special occasion. \nPlease click the link below to join the webinar:\nJOIN HERE\nPassword: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,85144928754#\,\,1#\,640466# or +12532158782\,\,85144928754#\,\,1#\,640466# \nOr Telephone:\nDial(for higher quality\, dial a number based on your current location):\nUS: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 301 715 8592 or +1 312 626 6799 or +1 646 558 8656 \nWebinar ID: 851 4492 8754 \nPassword: 640466 \nInternational numbers available: \nhttps://us02web.zoom.us/u/kbbpFiRyqJ \n  \nPlease fill out this quick poll \n\n\n \n \n Esports Poll\n \n \n Name*\n \n \n \n First\n \n \n \n \n Last\n \n \n Have you run a campaign targeting a gaming audience?*YesNoHave you ran a campaign within esports?*YesNoOn a scale from 1 - 10 how well do you what Esports is?*Please enter a number from 1 to 10.Have a questions or topic you want to discuss? Let us know!\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n Δ URL:https://sfbig.org/event/lunch-learn-esports-may-21st/ LOCATION:California ATTACH;FMTTYPE=image/png:https://sfbig.org/wp-content/uploads/2020/05/Lunch-and-Learn-Series-22.png ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org END:VEVENT END:VCALENDAR