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SUMMARY:Maximizing your Programmatic in China with MIQ
DESCRIPTION:MiQ & sfBIG\nMay 5th\, 1:30 PM PST \nReaching China from North America via programmatic media means businesses can now speak to Chinese audiences leveraging a hugely powerful channel. Powerful in that programmatic allows us to access\, target\, and measure a brand’s digital marketing\, in China\, among one of the largest and most digitally active populations. As a global business with offices around the world\, MiQ is helping our clients grow their businesses and connect global programmatic efforts to make the most of their investments. For brands\, we stand out as a partner that delivers outcomes in China; this may be sales for a luxury retail e-commerce brand or leads for a B2B marketer.  \nFor agencies\, across holding companies and independents worldwide\, we’re helping them to connect their marketing efforts\, be efficient\, and enhance their global capabilities. Also\, the level of transparency and insight MiQ delivers back to brands is of major value to all of our partners; we help our partners learn more and improve faster. All of our clients are looking for sustainable growth\, and China is a huge part of that ambition at MiQ\, and one we share with passion and expertise.   \nJoin this session as MIQ and sfBIG help you to learn more about how you can maximize your reach to China and get the most out of your programmatic investments. \nOur Moderator:\nJoseph Worswick\, RVP of Sales\, West Coast\, MIQ \n\nAs RVP of Sales\, Joe is responsible for leading the commercial strategy and team across the West Coast of the US. Joe has worked in the AdTech space for over 15 years\, with almost 10 years at MiQ. Joe originally helped launch the MiQ business in London with their co-founders in 2011\, going on to lead the UK Sales team in 2015 before being made Managing Director for the UK in 2017. Joe moved to the US to help launch the West Coast operation at the start of 2019 as part of our global expansion strategy. With a passion for helping clients solve problems and finding innovative ways to get the most out of their data and digital advertising efforts\, Joe has experience working with every major Agency Holding company\, 100’s Independent agencies\, and global clients directly. \nOur Speaker:\nBrian Ecclesine\, VP of National Sales\, China\, MIQ \n \nAs VP of National Sales at MiQ\, Brian is responsible for China Inbound commercial operations in North America. Brian is a seller with a passion for helping people and businesses achieve the most challenging and important objectives they can set for themselves. Brian was instrumental in building out MiQ’s US commercial efforts and has worked to bring MiQ’s solutions to global brands and agencies for over five years. \n  \nZoom Information:\nYou are invited to a Zoom webinar.\nWhen: May 5\, 2021\, 01:30 PM Pacific Time (US and Canada)\nTopic: Maximizing Your Programmatic in China w/ MiQ & sfBIG \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/83091148792?pwd=MG1uSWlwclN1aEQyMGZKbnBvQXdZdz09 \nPasscode: sfBIG
URL:https://sfbig.org/event/maximizing-your-programmatic-in-china-with-miq/
LOCATION:California
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DTSTART;TZID=America/Los_Angeles:20210512T110000
DTEND;TZID=America/Los_Angeles:20210513T123000
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SUMMARY:Best of the West 2.0
DESCRIPTION:Marketing Fast Forward: Untangling 2021\nDate: Wednesday\, May 12\, 12 – 2:00pm PDT\n  \nThe Event is Today! Registrar Here To Join Best Of The West:\n https://www.joinballoon.com/events/best-of-the-west \nIn summer 2020\, the West Coast’s most prominent marketing organizations came together to discuss how brands\, agencies\, technology\, and talent began navigating a sea of uncertainty. The conversations were candid. The ideas on how to succeed were bold.  \nAlmost a year later\, we’ve all experienced and learned more than we could have imagined—and it remains a chaotic web. But what’s next? What’s even “normal” now? And how do we move forward? \nThinkLA\, the Las Vegas Innovation Marketing Association (LVIMA)\, sfBIG\, and ThinkNW pick up the conversation to host four 20-minute sessions discussing the recent past\, present and an actionable\, fruitful future in the following topics: \n\nEntertainment\, Sports\, and eSports – ThinkLA\nPrivacy – sfBIG\nPurpose – ThinkNW\nTravel and Tourism – LVIMA\n\nOpening Our Discussions\n\nJohn Durham\, CEO/Managing General Partner\, Catalyst SF \nsfBIG’s Lineup of Speakers\n \nMiles Fisher\, Sr. Director\, Ad Sales & Strategy\, T-Mobile \nMiles has spent his career in the programmatic advertising space helping brands/agencies hone their data-drivenmarketing strategies across media channels. Miles currently oversees the Marketing Solution’s Sales Organization at T-Mobile. He joined T-Mobile in 2019\, where he has led the rebrand of T-Mobile’s ads and data monetization business\, scaled the team\, and drove the acquisition of PushSpring\, a mobile-first audience platform. \n \nChris Curtin\, Former Marketing Executive at Visa\, HP and Disney \nChris Curtin is the Former Marketing Executive at Visa and also HP and Disney\, he is responsible for shaping Visa’s marketing strategy to drive the commercialization of digital payment products and platforms with issuers\, merchants\, global mobile network operators\, and new channels. \n \nSheila Colclasure\, Global Chief Digital Responsibility and Public Policy Officer\, IPG Kinesio \nAs Global Chief Digital Responsibility and Public Policy Officer\, Sheila leads the global data policy and digital responsibility strategies for Kinesso\, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible\, respectful\, proportionate\, and fair data use. Sheila is responsible for public policy engagement with regulators\, policy groups\, clients\, and other key stakeholders globally\, advocating for ethical advertising and marketing practices\, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner\, advisor\, and reputational champion for IPG companies. \n  \nJules Polonetsky\, CEO\, The Future of Privacy Forum \nJules serves as CEO of the Future of Privacy Forum\, a Washington\, D.C.-based non-profit organization that serves as a catalyst for privacy leadership and scholarship\, advancing principled data practices in support of emerging technologies. FPF is supported by the chief privacy officers of more than 185 leading companies\, several foundations\, as well as by an advisory board composed of the country’s leading academics and advocates. FPF’s current projects focus on AI and Ethics\, Connected Cars\, Health\, Research Data\, Smart Communities\, Ad Tech\, Youth\, Ed Tech\, Privacy Legislation\, and Enforcement\, and Global Data Flows.  \nJules also serves as Chairman of the International Digital Accountability Council and as Co-Chairman of the Israel Tech Policy Institute.  Jules is co-editor of The Cambridge Handbook of Consumer Privacy\, published by Cambridge University Press (2018). More of his writing and research can be found at www.fpf.org and on Google Scholar and SSRN. \n \nRichy Glassberg\, Co-Founder/CEO\, SafeGuard Privacy \nA 24-year digital media pioneer that has led seven start-ups: three inside of big media companies\, four outside\, Richy Glassberg now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands\, agencies\, and media companies. Richy was on the founding team of CNN.com/CNNSI.com/CNNfn.com\, the CEO/Founder Phase2media\, a co-founder of IAB\, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN\, Turner Broadcasting\, and News Corp. In his role as CEO at Medialets\, Richy pivoted & sold the company to WPP.  \nWayne Matus\, Co-Founder | General Counsel & EVP\, SafeGuard Privacy \nWayne is General Counsel\, EVP\, and Co-Founder of SafeGuard Privacy LLC\, a SaaS privacy compliance company. Previously\, from 2012-2018\, Managing Director UBS AG Senior legal officer accountable for the collection\, transfer\, processing\, review\, and analysis of data for all significant Legal\, Investigations\, Privacy\, and Compliance matters for the bank globally\, including eDiscovery\, Information Governance\, Data Privacy\, and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group. Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice. \nLVIMA’s Speakers:\n Chad Brown\, Vice President of Marketing\, JC Hospitality LLC (Virgin Hotels)\nBrandon Doll\, Sr. Vice President of Strategy & Business Development for the Las Vegas Raiders.\n\nThinkNW’s Speakers: \nKevin Carroll\, Founder\, Author\, Speaker\, Performance Coach at Katalyst\nNatalie Bowman\, Managing Director\, Marketing and Advertising at Alaska Airlines\n\nThinkLA’s Speakers:\nAlessandro Uzielli\, Ford \nStuart McLean\, CEO\, FAST TV\n\nTHANK YOU TO THIS YEARS SPONSORS\nMarketing Solutions\, a division of T-Mobile USA & Future PLC\n\n\n\nRegister and Sign-In Today By Clicking\n Here
URL:https://sfbig.org/event/best-of-the-west-2-0/
LOCATION:California
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