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SUMMARY:The Masculinity Detox: A Late Night Fireside Chat with New Author Joey Dumont
DESCRIPTION:The Masculinity Detox\nA conversation about male toxicity\, mental health\, and what marketers can do about it with Joey Dumont\, author of “Joey Somebody”\n \n\n\nJoey Dumont is a San Francisco ad industry veteran and author of the memoir “Joey Somebody: The Life and Times of a Recovering Douchebag.” Join the sfBIG community for a book reading and conversation between Joey and Adam Kleinberg\, CEO of Traction\, a marketing accelerator for in-house teams\, about the recipe for detoxifying masculinity\, redefining your definition of success\, and unleashing your inner little league coach.\n\nThe Author:\n \nJoey Dumont\, Author (Joey Somebody) & Co-Founder\, True Thirty LLC \nDuring his career as an advertising executive in San Francisco\, Joey led business development teams for nearly two decades.  He also served as an Executive Producer on The Naked Brand documentary\, a film that chronicled the needed evolution of consumer brands and their advertising agencies due to the advent of social technology and a shifting cultural landscape.\n\nIn 2017\, Joey took a break from his career to write a book called\, Joey Somebody\, The Life and Times of a Recovering Douchebag.  His book explores the very heavy topics of parental neglect\, arrogance\, insecurity\, anxiety\, and episodic depression through the lens of dark humor and self-deprecation.  He also launched a podcast called\, Laugh Your Cry Out\, where he invites his weekly guests to share their own stories of a less than optimal childhood  – where nothing is off-limits – and laughing at oneself is recommended.\n\nJoey believes that laughter is the beginning of healing.  And is now on a mission to prove just that.\n\n\nOur Host:\n \nAdam Kleinberg\, CEO/Founder\, Traction \nBorn and raised in New York\, Adam bought a one-way ticket to California after graduating from Cornell. From an early age\, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. \nIn the entrepreneurial spirit\, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies\, he had officially earned the title. In 1997\, he was blogging before the word “blog” was coined. In 1998\, he was the resident Flash guy at Think New Ideas\, a hot integrated agency. In 2000\, he was recruited to help start the SF office of Tribal DDB. \nAdam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with talented people you like and admire. Twenty great years of collaboration with some of the world’s greatest brands have borne out that philosophy. In 2019\, he led the transformation of Traction into a marketing accelerator for in-house teams to better serve the needs of marketers in today’s fast-paced\, data-driven environment. He plays a hands-on strategic role with Traction’s clients to help ensure that their business objectives are aligned to the needs\, desires\, and behaviors of their customers. At Traction\, he’s been proud to work on great brands like Apple\, Adobe\, Alibaba.com\, The Apothecarium\, Bank of America\, CamelBak\, Dolby\, First Republic Bank\, Lenovo\, McCormick & Co.\, The RealReal\, and Wristcam. \nA prolific writer\, Adam has spoken at dozens of industry conferences around the world and published over a hundred articles in industry publications such as Adweek\, Ad Age\, Fast Company\, Forbes\, Entrepreneur\, Mashable\, and others. In 2013\, he was a MediaPost All-Star\, an award given to the three most influential digital creatives in the US each year. \n\nWe can’t wait to bring you this brilliant after-hours chat. RSVP today to make sure you don’t miss out! \n  \nZoom Information:\nWhen: Jun 3\, 2021\, 05:00 PM Pacific Time (US and Canada)\nTopic: The Masculinity Detox: A Late Night Fireside Chat with New Author Joey Dumont \nPlease click the link below to join the webinar:\nhttps://us02web.zoom.us/j/84470704838?pwd=QngzL2JNdU5DdDNMdE96UVFzU3JBQT09 \nPasscode: sfBIG \nor \nJoin by mobile:\nUS: +1 669 900 9128  or +1 253 215 8782   \nWebinar ID: 844 7070 4838\nPasscode: 699542
URL:https://sfbig.org/event/a-late-night-fireside-chat-with-new-author-joey-dumont/
LOCATION:California
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DTSTART;TZID=America/Los_Angeles:20210616T110000
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SUMMARY:How The Internet Cookie Crumbles
DESCRIPTION:How The Internet Cookie Crumbles\nWednesday\, June 16th\, 12-1 PM PDT\nLosing cookies could be the best thing for marketers:\nWith the cookies crumbling in 2022\, sfBIG is bringing together a stellar lineup of industry experts to uncover what ‘no cookies’ means…no tracking\, no targeting\, no media measurement\, no attribution\, and no personalized messaging. Join us on June 16th at noon to explore a world without cookies – is your organization prepared?  According to a March 2021 IAB report\, the majority of brands are ill-prepared and publishers stand to lose billions as cookies go away. Our panel will discuss why the cookie has been so important and dig into the impact its removal will have on the advertising industry. \nOur Moderator:\nSara Owens\, Head of Analytics & Data Sciences\, Media Matters Worldwide \n \nSara leads the Analytics and Data Sciences at Media Matters Worldwide. She has deep experience across every side of the industry from brand to publisher and tech to agency. Sara is passionate about using data to solve problems and tell stories. She pushes her teams as well as clients to look past reporting and observations to find true insights as that is what ultimately unlocks meaningful opportunities to create an emotional connection between brand and consumer. \nOur Speakers:\nSteve Latham\, Global Head of Analytics\, Flashtalking \n \nSteve is responsible for product strategy\, go-to-market\, and client success for Flashtalking Identity and Analytics products. Designed and commercialized Flashtalking’s award-winning Encore attribution platform and led the initiative to introduce privacy-friendly\, cookieless identity orchestration\, personalization\, and measurement. Global SME and frequent speaker on data\, analytics\, and identity in the post-cookie world.  \nGiovanni Gardelli\, Senior Director Ad Targeting & Identity Products\, Verizon Media \n \nGio Gardelli is responsible for all ad products covering audience & contextual targeting\, as well as identity for Verizon Media Ad Platforms. Since he joined Verizon Media in 2018\, he has been focusing on building solutions to prepare advertisers and publishers for a future without cookies & IDFAs\, including ConnectID\, NextGen Audience targeting\, and more. \n  \nBrandon Zirkle\, Senior Director of Partnerships\, T-Mobile \n \nBrandon Zirkle has been developing and leading product and data strategies within the ad tech industry for almost 20 years. Zirkle is currently the Senior Director of Partnerships at T-Mobile where he leads Advertising Technology Partnerships & Strategy for T-Mobile’s Marketing Solutions Division and focuses on the measurement\, identity\, and audience data strategy. Before T-Mobile\, Zirkle served as the Group Manager of Marketing Solutions at Microsoft\, where he led the development of Microsoft’s global display advertising data strategy and managed all Microsoft’s third-party data provider relationships\, including inbound business development\, product assessment\, and contract negotiations. Additionally\, Zirkle has a breadth of startup experience and has held leadership roles at aQuantive and PushSpring\, with both achieving successful exits. \nZirkle holds a Bachelor of Science in industrial engineering from Kansas State University and an MBA from the University of Washington’s Michael G. Foster School of Business. \n  \nBe sure to sign up for this jam-packed panel of experts on all things cookies as we prepare for the impact its removal will bring
URL:https://sfbig.org/event/how-the-internet-cookies-crumbles/
LOCATION:California
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