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SUMMARY:ThinkLA Event: FUTURE OF MARKETING BREAKFAST PRESENTED BY AMAZON ADVERTISING
DESCRIPTION:The Future of Marketing with our friends at ThinkLA\n \nIdentity\, privacy\, and emerging platforms have changed the ways we’re used to planning. The Future of Marketing Breakfast helps prepare you and other marketers for new approaches to targeting\, measurement\, and creativity. This event will focus on advanced topics with the goal of providing you tangible next steps to put into play to prepare for the future to get you (and your brands) where you need to be.  Join us for discussions featuring experts from Walmart\, Constellation Brands\, Horizon Media\, IRIS.TV\, Amazon\, and more. \nSchedule: \nPanel: Proactively Reactive- Ad Tech & Mar Tech innovation accelerated by Government and Corporate Privacy Regulation and the instant access made possible by a rapid rise in virtual platform adoption. \nPanel: Creative Innovation- Bespoke experiences and a focus on experiential marketing with a huge shift toward Streaming TV accelerated by innovation and quarantine. \nPanel: What is Old is New- Emphasis on old mediums that are taking new approaches at tailoring marketing to reach an increasingly diverse target audience. \n  \n \n  \nTo attend this event go to ThinkLA’s event page or click the link here: https://www.thinkla.org/event/future-of-marketing-2021
URL:https://sfbig.org/event/thinkla-event-future-of-marketing-breakfast-presented-by-amazon-advertising/
LOCATION:California
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DTSTART;TZID=America/Los_Angeles:20210922T110000
DTEND;TZID=America/Los_Angeles:20210922T120000
DTSTAMP:20260426T200836
CREATED:20210921T041619Z
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SUMMARY:Winning in a Multicultural America: A Clorox Case Study with AMA SF
DESCRIPTION:Our Friends at the AMA SF are hosting an event this Wednesday\, September 22nd from 12 – 1 PM PDT \nA conversation on how Clorox successfully drove the change to meet the needs of an increasingly multicultural America.\n\n\nThis month’s AMA SF virtual event brings into focus a topic that has spurred many conversations over the past year – Diversity\, Equity\, and Inclusion – and addresses how we\, as marketers\, can approach marketing in an increasingly multicultural America and meet the demands of consumers who place a brand’s representation and inclusion efforts as a deciding factor in their purchasing power. \n  \n\n83% of 13-39-year-olds say diversity and inclusivity is important to them as a social cause\n\n\n68% of 13-39-year-olds feel it is important for brands to reflect the diversity and be inclusive\n\n\n\n\n79% of BIPOC young consumers believe advertisers should make an effort to represent all races in their ads\n\n\n\n(Source: YPulse\, Representation in Action Report\, April 2021) \nJoin us for a fireside chat featuring Dr. Jake Beniflah\, Executive Director at the Center for Multicultural Science\, and Erica L. Jacobs\, Associate Director\, Multicultural Marketing\, at The Clorox Company\, as they outline how Clorox\, a global CPG leader in cleaning and food categories\, created a vision and strategy that moved beyond silos to develop a more holistic\, integrated approach to brand plans\, consumer insights\, and go-to-market programs. \nGain useful insights on this important topic and inspiration for how you too can win in a multicultural America. \n  \nQuestions we’ll answer: \n\nHow can brands challenge the status quo and execute on their company vision around diversity while also meeting the needs of their existing customers?\nWhat role do customer insights and measurement play in diversity endeavors?\nHow do brands balance the need to market to the “mainstream” while staying true to today’s consumers and addressing specific audience segment needs?\nWhat tactics did Clorox employ to drive change and\, ultimately\, drive revenue?\n\nSee you there! \n  \nSPEAKERS \nErica L. Jacobs\, Associate Director\, Multicultural Marketing\, The Clorox Company | LinkedIn \nErica L. Jacobs is the Associate Director of Multicultural Marketing at The Clorox Company where she is responsible for bringing multicultural consumer-first strategies to market for top Clorox brands including Pine-Sol\, Clorox Bleach\, Burt’s Bees\, Hidden Valley\, and more. Her work has a direct impact on how each brand reaches and is perceived by BIPOC consumers which impact not just sales and profits but also community engagement. \nShe has more than 15 years of marketing experience leading messaging and media campaigns for premier brands like Clorox\, Microsoft\, and Cisco Systems. Erica is a powerful force in the workplace and uses her positive attitude and tireless energy to champion authenticity\, inclusion\, and diversity through the work she produces\, the teams she leads\, and the Companies she partners with. \nErica is inspired daily by her husband and their two children. In addition to Mom Manager duties\, in her free time\, Erica enjoys gardening\, baking\, and volunteering in her community. \nDr. Jake Beniflah\, Executive Director\, The Center for Multicultural Science; Author of The Big Shift: Redefining Marketing in a Multicultural America | LinkedIn \nDr. Jake Beniflah is the Executive Director of the Center for Multicultural Science\, a leading non-profit\, non-partisan multicultural marketing research think tank. Dr. Jake is considered a thought leader in the research industry and is best known for developing the Nativity-Based View™ which has shown that nativity not language is more effective in driving marketing effectiveness with U.S. Hispanics. \nPrior to launching the Center in 2010\, Dr. Jake spent 15-years as a senior executive responsible for research and brand strategy for Fortune 100 companies. \nDr. Jake is also the founding editor of the Journal of Cultural Marketing Strategy\, has published more than 25 articles in peer-reviewed journals\, and recently published his first book\, The Big Shift: Redefining Marketing in a Multicultural America. \n\nTo secure a ticket for this event click here!
URL:https://sfbig.org/event/winning-in-a-multicultural-america-a-clorox-case-study-with-ama-sf/
LOCATION:California
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DTSTART;TZID=America/Los_Angeles:20210930T010000
DTEND;TZID=America/Los_Angeles:20220601T100000
DTSTAMP:20260426T200836
CREATED:20210206T041900Z
LAST-MODIFIED:20210915T003255Z
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SUMMARY:Leveling Up with sfBIG Membership
DESCRIPTION:Welcome to sfBIG’s Leveling Up Membership Drive! Join us as we make this continue to go BIGger with BIG each and every year\, by offering opportunities for members and non-members alike. With 2022 looking set to be full of excitement\, new experiences\, and lots of opportunities\, why not seize the occasion while reaching new levels with sfBIG! For the coming year\, we are offering opportunities for membership starting NOW till December 2022! \n  \n  \nBenefits of Being BIG:\nLearn\n\n\n\nChance to listen to the brightest and most accomplished minds in our industry discuss popular topics that will surely prepare you for the future.\n\n\n\nSocialize\n\n\n\nOpportunities to socialize and network with an extremely influential group of professionals from some of the Bay Area’s most exciting companies.\nFREE or DISCOUNTED admission to most sfBIG events — including Panels — and discounted admission for sfBIG events that require a ticket (such as the Cable Car Bell Ringer & Awards Gala).\n\n\n\nNetwork\n\n\n\nAccess to the sfBIG membership directory and social media presence for additional communication opportunities.\nFREE Big Gig job postings on the sfBIG website (a $75 per listing value).\nOpportunity to get involved in the organization and volunteer to help plan and prepare events. \nDiscounted tickets to industry events in the Bay AreaDiscounted subscriptions to industry publications.\n\n\n\n\nWays You Can Level Up\nFor Our Professional Members\, we offer a unique membership opportunity for the end of the last quarter of 2021 all the way to the end of 2022: \nThe Professional membership we all have been searching for comes with many opportunities. Features include the ability to promote and be featured on our wildly popular Meet The Members segment\, receive exclusive discounts to our BIG Golf and Gala events\, and free attendance to in-person content events coming in 2022! Yes\, you have read that correctly! Sign-up today and take advantage of this amazing deal. Take advantage of the opportunity to network and connect with marvelous individuals that help make up the outstanding marketing and media communities in the San Francisco \n\nWhat Our Members Say:\n“sfBIG membership is about belonging to a community of peers from all parts of the marketing/advertising industry and at all levels. It gives us education\, continuous learning through content events\, networking the opportunity to meet and network with new people\, support the more you put into your membership\, the more you will find and build your own support group\, and lastly advocacy. As a member\, you have sfBIG behind you as an advocate for your company\, your initiatives\, and your professional goals. “ \n–Kelly Burke\, sfBIG Board Member\, Breezemont Group \n“I enjoy being a sfBIG member because I enjoy being part of an innovative media group\, for the ability to keep up to pace on the latest discussions/conversations in the industry and help shape educational events that benefit the community. I also enjoy the ability to work with colleagues in like industries in my local market. Finally\, it is the best way to stay connected\, actual face to face connections that social media cannot replicate.” \n–David Shimada\, sfBIG Board Member\, Wondery \n“sfBIG gives you the ability to connect with many like-minded people in the Bay Area. The BIG community is loaded with smart marketing and sales professionals who share thoughts and insights on the advertising community we all work in. You have the ability to network with both new and seasoned veterans who are all there to help each other and create lifelong relationships.” \n–Kris Thoren\, sfBIG Board Member\, Megaphone \n  \nAny questions regarding or enquiring about membership contact zach@catalystsf.com\n  \n 
URL:https://sfbig.org/event/leveling-up-with-sfbig-membership/
LOCATION:California
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