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SUMMARY:Retail Media
DESCRIPTION:Content starts at 4:45pm – Sponsored by Aki \n\n\n\n\n\n\n\nTHE TRANSFORMATION OF THE RETAIL MEDIA LANDSCAPE.  The retail media/commerce landscape is experiencing surging popularity and transformation. Numerous driving forces are causing irreversible changes from post pandemic shopping behavior\, the rapid rise of AI & automatization\, disappearing cookies and advancements in shoppable digital technologies. \n\n\n\nBut while these changes are occurring\, whether for good or evil\, which can (and will!) be debated\, the need for brands to drive consideration and loyalty has remained a constant. Against this backdrop\, the panel’s goal is to illuminate insights and ideas about understanding and navigating the evolving retail landscape to deliver increased marketing effectiveness. \n\n\n\nTo help us dissect and distill this topic\, we’ve assembled an esteemed group of panelists who represent the various sides of retail marketing to share their insights\, best practices\, and predictions for the year ahead. \n\n\n\n\n\n\n\nModerated by: Chris Portella\, EVP\, Global Managing Partner\, UM  \n\n\n\nPanelist: Casey Harsh\, VP Commerce\, UM \, Evan Fjeld\, Senior Product Manager\, The Trade Desk\, Carolyn Parodi\, Client Business Lead\, PHD \n\n\n\nJoin us for engaging conversation\, snacks\, drinks\, and everything you need to know about the Retail landscape..
URL:https://sfbig.org/event/retail-media/
LOCATION:UM\, 45 Fremont Street\, SAN FRANCISCO\, California\, 94105
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