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DTSTAMP:20260418T132654
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UID:10000334-1741186800-1741197600@sfbig.org
SUMMARY:Attention: Is it the Next Measurement Holy Grail?
DESCRIPTION:SEE PICTURES FROM THE EVENT \n\n\n\n\n\n\n\n\n\nDigital measurement started with a simple “click thru rate” as the measurement of success….then we moved on to “viewability”…and now the industry is focused on Attention as its barometer for success. But is attention a more qualified metric of a campaign’s outcomes? During this hour panel\, we’ll explore if everyone is speaking the same language when it comes to attention. Does it hold true for B2B campaigns the same as B2C? Does this new qualified measurement stick meet the different campaign goals from driving sales to brand lift to ROAS? How has attention measurement affected creative strategy? \n\n\n\nSpeakers
URL:https://sfbig.org/event/attention/
LOCATION:California
ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org
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DTSTART;TZID=America/Los_Angeles:20250320T130000
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CREATED:20250311T061015Z
LAST-MODIFIED:20250311T181434Z
UID:10000335-1742475600-1742490000@sfbig.org
SUMMARY:March Madness
DESCRIPTION:Bring your bracket\, grab a drink\, and enjoy an afternoon of hoops\, food\, and good company as sfBIG kicks off March Madness. Whether you’re a die-hard fan or just in it for the fun\, we’ve got games\, great conversations\, and plenty of friendly competition waiting for you. \n\n\n\nJoin us for a laid-back\, lively afternoon—no matter how your bracket holds up!
URL:https://sfbig.org/event/march-madness/
LOCATION:Trinity Bar\, 1851 Union St\, SAN FRANCISCO\, California\, 94123
ORGANIZER;CN="sfBIG":MAILTO:info@sfbig.org
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