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SUMMARY:AI Advolution
DESCRIPTION:AI Advolution: How Generative AI Affects The Future of Advertising\n\n\n\nElks Lodge\, 450 Post Street 3rd Floor (Part of the Kensington Park Hotel) \n\n\n\nJoin sfBIG community at the AI Advolution Half Day Summit on Wednesday 4/23 for a deep dive into the evolving role of AI in advertising. Whether you’re new to AI or looking to refine your approach\, this event will provide actionable insights from industry leaders across media\, creative\, strategy\, and data. \n\n\n\nThe advertising industry is at a pivotal crossroads where AI is transforming every aspect of the field\, from creative development to media buying and campaign optimization. Generative AI is enabling limitless possibilities\, allowing brands to automate creativity\, target audiences more effectively\, and optimize campaigns in real time. But as AI becomes increasingly integrated into day-to-day workflows\, the big question is: How can the advertising industry evolve to leverage AI effectively\, and how are we upskilling our workforce to meet these new challenges? \n\n\n\nDoors: 1:30pm\, Content 2:30pm – 5pm\, Networking Hour 5pm \n\n\n\nMembers\, sign in for your discounted ticket: $75 \n\n\n\nSession 1: Beyond the Buzz: The AI Essentials You Need to Know \n\n\n\nAI is transforming marketing — but not always in the ways you’d expect. This panel cuts through the buzzwords to uncover the essentials every marketer should know. From creative automation and customer insights to ethical data use and measurement pitfalls\, we’ll explore the hidden layers of AI that impact brand storytelling\, personalization\, and performance. If you think you’ve got AI covered\, think again — this session is your cheat sheet for what’s next (and what you’ve probably missed). \n\n\n\n\nJess English – Marketing Executive – Evolve\n\n\n\nZach Schwitzky – Co-Founder & CEO – Limbik\n\n\n\nPubali Sen – Senior AI/ML Specialist CE – Google\n\n\n\nRaghu Kodige – Founder & CEO – Anoki\n\n\n\n\n\n\n\n\nSession 2: AI Learning & Development: How Buyers & Sellers Stay Ahead \n\n\n\nAI is reshaping how marketers run ad campaigns and how ad products are sold. But with rapid change\, how do teams on both sides keep up? Even better\, how do they get ahead? This Q&A with leaders from both sides will explore essential AI skills / knowledge needed for marketing and sales teams\, common pitfalls in trying to upskill teams\, and how to turn AI knowledge into real\, business impact. \n\n\n\nWhether you’re buying or selling\, this session will help you build a smarter\, AI-ready team. \n\n\n\n\nShiv Gupta – Founder – U of Digital\n\n\n\nJoe Megibow – Former CEO – Casper\n\n\n\nBrian Quinn – President – AppsFlyer\n\n\n\n\n\n\n\n\nSession 3: Behind the Algorithm: Live AI Targeting at Work \n\n\n\nGet a front-row seat to the future of precision marketing. In this interactive session\, Ben and Jordan peel back the curtain on how AI-powered targeting really works. Watch as data\, intelligence\, and automation come together to identify the right audience at the right moment. Whether you’re curious about the tech\, the strategy\, or the outcomes\, this demo will show you what’s possible when machine learning meets marketing execution. \n\n\n\n\nJordan Crawford – Founder –  Blueprint\n\n\n\nBenjamin Shapiro – Founder & CEO – I Hear Everything\n\n\n\n\nWelcome Sponsor\n\n\n\n\n\n\n\nInnovation Sponsor\n\n\n\n\n\n\n\nTable Sponsors\n\n\n\n\n\n\n\n“Photographer” Justin Chu
URL:https://sfbig.org/event/ai-advolution-how-generative-ai-affects-the-future-of-advertising/
LOCATION:California
ATTACH;FMTTYPE=image/jpeg:https://sfbig.org/wp-content/uploads/2025/03/AI-summit-image-copy.jpg
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