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SUMMARY:How Brands Win In Culture
DESCRIPTION:As audiences increasingly seek connection over content\, fandom has emerged as a powerful driver of trust\, loyalty\, and long-term growth. \n\n\n\nWith major sports moments on the horizon\, the continued rise of women’s sports\, and creators playing a defining role in culture\, this conversation examines how brands can move beyond sponsorships to become meaningful participants in the communities people care about most. \n\n\n\nWe’ll discuss: \n\n\n\n– What it takes to turn cultural relevance into lasting brand equity and growth \n\n\n\n– How fandom has evolved from audience targeting to identity and belonging — and why that shift matters for both B2C and B2B brands \n\n\n\n– The role creators\, athletes\, and community leaders play in building credibility and influence in ways brands can’t achieve alone \n\n\n\n– How brands can show up consistently and authentically in culture\, rather than chasing one-off moments \n\n\n\n\n\n\n\nHuge thank you to our Networking sponsor MiQ and our Supporting sponsor Infillion for making this event happen!
URL:https://sfbig.org/event/how-brands-win-in-culture/
LOCATION:Duncan Channon Offices\, 22 Battery St Floor 10\, San Francisco\, California\, 94111\, United States
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