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SUMMARY:sfBIG Lunch & Learn Series: October 22nd with MIQ
DESCRIPTION:Preparing For A Cookieless World with MIQ\nJoin us for a great discussion on Thursday\, October 22\, 12-1 PM PDT. \nCookies in your browser used to be everywhere\, but now things are changing. Browsers are eliminating cookies and media channels all around us are changing. Join us for a great discussion on the world getting ready to remove cookies. \nWhile preparing for a ‘Cookieless Future’\, we’ll attempt to unpack these topics so that brands and agencies can better navigate the uncertainty surrounding them\, and instead start on-boarding the critical new capabilities that this shake-up to digital marketing will demand. \nWhat will you learn on how to prepare for the inevitable ‘Cookieless Future’? \n\nWhat’s the driving force behind these changes?\nWhat are cookie alternatives for measurement and targeting?\nHow will the industry respond to this kind of future?\nWhat emerging capabilities should start to be developed to prepare\n\nModerator:\nKristin Scheve \nSVP\, Head of Media\, West\, Digitas North America \n \n  \nPanelists:\nCharlie Neer  \nUS Chief Revenue Officer\, MiQ \n \nCharlie Neer has a proven track record of taking complexities from the ever-evolving digital advertising space and simplifying them into solutions for companies and their clients. As US Chief Revenue Officer at MiQ\, Charlie’s dedication to building a presence across the Midwest and West Coast regions has led to unprecedented growth. Previously\, Charlie has held positions overseeing strategic partnerships and revenue at Adaptly and spearheading the technology development of a DSP at Click District. \nFrom early on\, Charlie has always been fascinated by two things – technology and business. Through the course of his career\, he’s held positions that have allowed him to play in the cutting edge of both of those spaces. He is a consultative seller and leader that puts a high value on listening to colleagues\, prospects\, and clients. \n  \nBeth Reilly \nHead of Integrated Media\, Partnerships and Social\, Northwestern Mutual \n \nBeth oversees the media\, social and digital marketing teams as well as manages all media partnerships. Beth leads the end-to-end holistic media strategy that maximizes impact across the full marketing funnel and ensures optimal channel mix and investment allocation.  She also leads long term strategy and daily management of NM Enterprise social media go-to-market approach across all social media platforms and audiences (consumer\, corporate & field).   \nBefore joining NWM\, Beth was the Founder and CEO of Digital Matter\, LLC\, her own successful marketing consultancy designed to develop best in class integrated marketing and media strategies\, programs\, and partnerships all with a lens on digital. Beth served as the interim CMO at Volta Charging and prior to that she ran the T-Mobile account at Publicis and was the acting VP of Media at Sprint. She has worked with clients like Global Hewlett Packard Enterprise\, Motorola Mobility (acting Head of Global Media and Consumer Engagement)\, and Spark Foundry among others. Digital Matter was responsible for developing and leading global partnerships; developing internal digital capabilities and best practices and developing strategies and best practices across all consumer touchpoints. Ms. Reilly is an active speaker and panelist on all things digital marketing. She is also an active member of organizations like PTTOW\, the Peer150 (which she helped found)\, Brand Innovators\, and is a Founding Member of Chief. \nDuring her prior roles\, Ms. Reilly was responsible for developing the global digital strategies and award-winning campaigns for brands like Barilla\, Oreo\, Trident\, and Cadbury Dairy Milk\, as well as securing global relationships with key partners and agencies. Under her leadership\, Oreo grew to a global social powerhouse and Mondelez signed the first mobile-only deal with Google. \nMs. Reilly also was one of the original Digital and Social Marketing pioneers for Kraft Foods’ where she started as a brand manager and then led content planning and development for Kraft Foods’ successful food&family CRM program before starting the digital team. \nPrior to Kraft Foods\, Beth worked on the McDonald’s Global Happy Meal Program\, at Universal Studios in Corporate Marketing and Partnerships\, and at Leo Burnett Worldwide on Blue Chip brands like McDonald’s\, Kellogg’s\, and The Walt Disney Company. \nMs. Reilly lives in the Chicago suburbs with her husband and three children. \n  \nSign up today and get excited about an awesome sfBIG Lunch & Learn! \nZoom Information\nYou are invited to a Zoom webinar.\nWhen: Oct 22\, 2020\, 12:00 PM Pacific Time (the US and Canada)\nTopic: Lunch & Learn October 22nd \nPlease click the link below to join the webinar: \nhttps://us02web.zoom.us/j/85089955927?pwd=QlNwVlRpYUZuUEt5S0p6c25NM3dJdz09 \nPasscode: LunchLearn \nOr iPhone one-tap :\nUS: +16699009128\,\,85089955927#\,\,\,\,\,\,0# \nOr Telephone:\nUS: +1 669 900 9128  or +1 346 248 7799  or +1 253 215 8782  or +1 646 558 8656  or +1 301 715 8592  or +1 312 626 6799\nWebinar ID: 850 8995 5927\nPasscode: 6182229152\nInternational numbers available: https://us02web.zoom.us/u/kdWE25h7W
URL:https://sfbig.org/event/sfbig-lunch-learn-series-october-22nd-with-miq/
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