Attention: Is it the Next Measurement Holy Grail?
Attention: Is it the Next Measurement Holy Grail?
SEE PICTURES FROM THE EVENTDigital measurement started with a simple "click thru rate" as the measurement of success….then we moved on to "viewability"…and now the industry is focused on Attention as its barometer for success. But is attention a more qualified metric of a campaign's outcomes? During this hour panel, we'll explore if everyone is […]