Lunch & Learn Series
They discussed how people are coping, what people are doing across the country, and everything going on during these days of working remotely!
They discussed advertising in the sports industry, how the current world health situation is affecting the industry, and how the industry meta is adapting/coping!
April 16th: In Times of Crisis: Best Practices for Marketing in a World With COVID-19
Moderator: Greg Pomaro – EVP, Media at Mediasmith
While the instinct for some during a downturn is to cut marketing investments, in fact, marketing is an investment in growth, both to maintain for now but most importantly positioning the brand for growth when the economy stabilizes.
The lunch & learn will shared learning from past recessions, case studies in communications, consumer sentiment and shifts in media consumption in a COVID-19 landscape.
April 23rd: Now What? Navigating Job Loss & Career Changes
The rich discussion was lead by a diverse panel of personnel with experience in strategy, talent acquisition, and professional resume writing. This will be a great time to evaluate your career and properly strategize how to move forward with assurance that you are doing what you would like to do in the workforce!
April 30th: Podcasts: Cracking the Code
They spoke about how some brands have deployed podcast advertising for user acquisition for years, yet it is still a channel that files under the radar…or does it in 2020? Podcasts reach 51% of US audiences aged 12+ on a monthly basis and Ad dollar spend on the channel is growing. Join sfBIG on Thursday, April 30th to learn more about the power of the podcast, getting started, and cultivating the appropriate audience! Uncover who listens, who advertises, and why bother?
May 21st: Helping Brands Understand Gaming Entertainment and Esports
This discussion centered around the Esports business and community featured an amazing panel which resulted in an over-flow of rich insights on the young sub-sector of the entertainment industry. Watch the recording below and have a look at how one can get involved in this field!
July 8th: Best of the West!
Host: Doug Zanger – Senior Editor, AdWeek
Jena Coolidge McGovern – AZIMA President, Senior Vice President, Marketing & Communications at Arizona Commerce Authority
Stephen Heitz – AZIMA Treasurer, Chief Innovation Officer at LAVIDGE
ThinkLA (Los Angeles)
David Angelo – Chairman, Founder at David & Goliath
Kathy Dillon – President, West Region at Spark Factory
The discussion was on top brands and agencies from Entertainment, Gaming, Finance, Tech, and more as they share how they’re working with their partners to create smart, sensitive marketing in extraordinary times. Each organization has two remarkable representatives with marketing expertise that will help lead the charge and deliver sensational insights!