Meet the Members of sfBIG

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Meet Kristen Scheve

  • Current title at the company, how long there:
    • SVP, Head of West Coast Media, 9 Years!
  • What is your idea of perfect happiness?
    • A long, delicious dinner with good wine and family & friends
  • What is the trait you most deplore in yourself and what trait do you most deplore in others?
    • Procrastination! In others, the trait of being self-centered.  
  • Which words or phrased do you think are most “overused” in our business
    • “Big Idea”!!  Every client wants one, but few have the guts to actually follow through. 
  • What’s the most fun in your job?
    • Working with and meeting such interesting people, and learning every day
  • What is your treasured possession?
    • This was a tough question!  My father left me a ring that I had made into a necklace for my wedding. Probably that!
  • What is your motto?
    • Live life to the fullest 
  • What gets you excited about our business?
    • Progress. The world is moving so fast and in some ways, our business doesn’t adapt fast enough. I love seeing brands making bold moves to push into the future.
  • Any secret places/hang out/food in the Bay Area that you can clue us in on?
    • Devil’s Teeth for breakfast sandwiches, splitting a burger at the bar at Spruce, Ichi Sushi in the mission, and I love the Asian markets in the Richmond to whip some things up at home
  • Which living person do you most admire?
    • Michelle Obama right now- reading her book!