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Content Breakfast: Do Your Media Initiatives Align with Consumer Demand for Privacy?

October 12, 2022 @ 8:30 am 10:00 am

Location: Publicis office: 350 Bush St 19th Floor, San Francisco, CA 94104

Tickets are $25 for Guests but FREE for Members. Members, Please Log in to Get Your Discount


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Currently, 89% of consumers are more likely to spend with brands committed to protecting their privacy, putting the digital marketing industry in a unique position to rewrite data collection and activation rules.

When consumers opt-out of being tracked, programmatic advertising, and the tech that supports it, stops working. This current regulatory wave is forcing adtech and advertising to evolve into a responsible and ethical ecosystem. Does your media align with consumers’ demand for privacy? On the ethical meter – where would your media executions rank?

Join sfBIG for our first content breakfast since Covid, on Wednesday, October 12, 8:00am at the Publicis great room. Hear from leading industry voices on how advertisers, agencies, publishers and adtech partners are addressing consumer concerns to reach audiences in a responsible privacy-compliant manner.


Moderator – Sarah Shaikh – Quantcast – Sr. Strategic Partnership Executive
First Republic Bank – An Bui – Director, Marketing
Digitas – Jordan Arkin, Associate Director, Data & Analytics
Media Matters – Sara Owens, VP Analytics & Data
Permutive  – Bessie Frank, Permutive – Sr. Director Advertiser Strategy
$25.00 Free for sfBIG Members

SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.

Not a member? Join HERE