Lunch & Learn

Join us for our SECOND VIRTUAL Lunch & Learn taking place on Thursday, April 2nd from 12 pm – 1 pm! Our hour discussion will be joined by Heidi Browning Pearson the EVP, Chief Marketing Officer of the National Hockey League. They will be discussing advertising in the sports industry, how the current world health situation is affecting the industry, and how the industry meta is adapting/coping!

Our moderator for the event has been announced! We are pleased to have Sara Gotfredson be the lead moderator for the discussion. Sara is another legend in the industry with plenty of experience in sports marketing and sales as she helped lead the west coast multimedia sales effort for ESPN the past decade. Sara’s knowledge of sports marketing and advertising is vast and we are excited for her to bring some original thoughts and ideas to the table Thursday!

We know these are strange times for all us sports fans out there. Watching sports and cheering on your teams is a religion to most. We are bringing back a little hope and get an understanding of the backend of the sports world while we all wait patiently for the return.

We loved seeing everyone’s wonderful faces at our last Lunch & Learn and we hope to see all the same and even more! These times in our community and working from home can be relaxing but also less engaging. At sfBIG, we want to offer a 1-hour Lunch & Learn about some great topics in the industry. This is a time for our members to chat and stay connected with what’s going on.

From everyone at sfBIG, we hope that everyone and their families are staying healthy and safe during these trying times. Feel free to bring some food, drinks and a friend to our informative discussions! Looking forward to seeing you all soon!

We will be using Cisco Webex for our virtual Lunch & Learn! Please follow the directions to join our awesome new event.

A Little More About Heidi

Heidi Browning serves as Chief Marketing Officer of the National Hockey League. With over 25 years of marketing experience, Browning brings a valuable mix of client, agency and media owner perspective to the NHL. Heidi is known as a passionate pioneer in digital, mobile and social marketing and continues to drive thought leadership and innovation within the industry. Inspired by the intersection of media, technology and culture, she studies generational trends in consumer attention and brand engagement. Heidi is responsible for executing the League’s growth marketing strategy with a focus on social media, digital, data and innovation. She was recognized as one of the “Most Powerful Women in Sports” by both Forbes and Ad Week, by Forbes as one of the Most Influential CMOs in the world, and by Crain’s as one of the Notable Women In the Business of Sports.

Prior to joining the NHL, Heidi served as SVP, Strategic Solutions, at Pandora. Her team was responsible for developing marketing experiences that create value for fans, bands and brands. Leveraging Pandora’s passionate fans, first party data, and personalization, Heidi’s team launched live music and content experiences pairing Fortune 500 clients with emerging and iconic artists. She was recognized as one of the top “Women in Music” by Billboard. 

As Senior Vice President of Client Solutions for Fox Interactive Media/MySpace, Heidi evangelized the value of social media in the marketing mix and positioned brand communities as a new way to build audience, create engagement and establish a two-way dialogue between consumers and brands. She led the first in-depth consumer segmentation and ROI study for social media – Never Ending Friending, A Journey Into Social Networking, which quantified the impact of The Momentum Effect.  

Browning is a respected thought leader in the industry and is a featured speaker at industry conferences including TEDx Women, Mobile Marketing Association CMO Summit, Youth Marketing Summit, Hashtag Sports, Cannes Lions, SXSW, Forrester and CES.

Heidi holds a B.A. from the University of Colorado, Boulder in International Relations. She currently resides in San Francisco, CA and New York, NY.

EVENT INFORMATION