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sfBIG’s State of The News

April 21, 2021 @ 11:00 am - 12:00 pm


Putting Trust to The Test

The past year has put trust in business, government, and media to the test. Trust in all news sources has been driven to record lows with social media (35 percent) and owned media (41 percent) the least trusted; traditional media (53 percent) saw the largest drop in trust at 8 points globally. 

With primary news sources no longer the only source. We have seen how our trust and our perspective of the media has changed. News Consumption, however, is still on a continuous rise. With global online media consumption doubling in 2020 we now are more connected than ever and with more news sources becoming common use to the public there is an incomprehensible amount of information. The more news that continues to pour out, the more opportunities there are for misinformation. Now more than ever, brands need to know the importance of having good information hygiene. 

Join the sfBIG community on Wednesday, April 21st at 12pm as we partner with The Wall Street Journal to dive into how the state of news is evolving, unearth how social media has given voice to the masses, develop promising practices for information hygiene, and explore how these factors impact the marketing industry. 

Moderating This Event:

Robert Welch, Vice President of Enterprise Media and Partnerships,

The Wall Street Journal

Robert Welch is responsible for leading integrated solutions teams in order to forge strong client partnerships and cross-platform revenue opportunities. Welch has been with The Wall Street Journal for over 13 years in a variety of roles within the media and marketing division working with key clients across the Automotive, Technology, Financial, Media & Entertainment, Corporate, and Professional Services sectors. Prior to The Wall Street Journal, Robert held a variety of sales and new business development roles at Mediaspace Solutions, ESPN The Magazine, Emachines Inc, and the New York Daily News. He serves on the board of the NYC chapter of ANA Business Marketing and is a graduate of the University of Virginia.

Panelists For This Event:

Nick Sallon, Head of US News Partnerships,


Nick currently leads US News Partnerships for Twitter. He joined Twitter in 2015 as Periscope’s content strategy lead and quickly expanded his remit to lead Twitter’s live news business where he focused on improving digital video strategy and revenue opportunities for news organizations and expanding existing partnerships with a range of news publishers to launch live programing including Bloomberg’s TicToc and Buzzfeed News’ AM2DM. Prior to Twitter, Nick ran Content acquisition and Business Development at Aereo.

Sheryl Zhong, Account Director, Partner,


Sheryl graduated from the London School of Economics and Political Sciences in 2008 with a Master’s Degree in Media and Communications. Since then, she has been helping brands to grow and navigate the ever-changing media world for over 12 years. At Wavemaker, Sheryl is responsible for leading the development of holistic media and communications strategies and working closely with a team of planning experts in Digital, TV, Social, Search and SEO to execute and optimize media campaigns. Sheryl has solved numerous challenges for clients in Gaming, Entertainment, Financial Services, Web Services verticals and has worked on both B2B and B2C initiatives. Prior to Wavemaker, Sheryl worked at independent digital agencies in the U.K. and specialized in affiliate marketing.


Zoom Information

You are invited to a Zoom webinar.

When: April 21, 2021, 12:00 PM Pacific Time (the US and Canada)
Topic: sfBIG’s State of The News

Please click the link below to join the webinar:




April 21, 2021
11:00 am - 12:00 pm


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SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.

Not a member? Join HERE