SFBig Members receive discounts for tickets to many events.  Make sure you are logged in to receive any discounts that apply. 

Not a member?  Join HERE

Loading Events

« All Events

  • This event has passed.

Maximizing your Programmatic in China with MIQ

May 5, 2021 @ 12:30 pm - May 6, 2021 @ 1:30 pm


MiQ & sfBIG

May 5th, 1:30 PM PST 

Reaching China from North America via programmatic media means businesses can now speak to Chinese audiences leveraging a hugely powerful channel. Powerful in that programmatic allows us to access, target, and measure a brand’s digital marketing, in China, among one of the largest and most digitally active populations. As a global business with offices around the world, MiQ is helping our clients grow their businesses and connect global programmatic efforts to make the most of their investments. For brands, we stand out as a partner that delivers outcomes in China; this may be sales for a luxury retail e-commerce brand or leads for a B2B marketer.

For agencies, across holding companies and independents worldwide, we’re helping them to connect their marketing efforts, be efficient, and enhance their global capabilities. Also, the level of transparency and insight MiQ delivers back to brands is of major value to all of our partners; we help our partners learn more and improve faster. All of our clients are looking for sustainable growth, and China is a huge part of that ambition at MiQ, and one we share with passion and expertise. 

Join this session as MIQ and sfBIG help you to learn more about how you can maximize your reach to China and get the most out of your programmatic investments.

Our Moderator:

Joseph Worswick, RVP of Sales, West Coast, MIQ

As RVP of Sales, Joe is responsible for leading the commercial strategy and team across the West Coast of the US. Joe has worked in the AdTech space for over 15 years, with almost 10 years at MiQ. Joe originally helped launch the MiQ business in London with their co-founders in 2011, going on to lead the UK Sales team in 2015 before being made Managing Director for the UK in 2017. Joe moved to the US to help launch the West Coast operation at the start of 2019 as part of our global expansion strategy. With a passion for helping clients solve problems and finding innovative ways to get the most out of their data and digital advertising efforts, Joe has experience working with every major Agency Holding company, 100’s Independent agencies, and global clients directly.

Our Speaker:

Brian Ecclesine, VP of National Sales, China, MIQ

As VP of National Sales at MiQ, Brian is responsible for China Inbound commercial operations in North America. Brian is a seller with a passion for helping people and businesses achieve the most challenging and important objectives they can set for themselves. Brian was instrumental in building out MiQ’s US commercial efforts and has worked to bring MiQ’s solutions to global brands and agencies for over five years.


Zoom Information:

You are invited to a Zoom webinar.
When: May 5, 2021, 01:30 PM Pacific Time (US and Canada)
Topic: Maximizing Your Programmatic in China w/ MiQ & sfBIG

Please click the link below to join the webinar:

Passcode: sfBIG


May 5, 2021 @ 12:30 pm
May 6, 2021 @ 1:30 pm


Tickets are not available as this event has passed.

SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.

Not a member? Join HERE