Best of the West 2.0

Marketing Fast Forward: Untangling 2021

Date: Wednesday, May 12, 12 – 2:00pm PDT

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In summer 2020, the West Coast’s most prominent marketing organizations came together to discuss how brands, agencies, technology, and talent began navigating a sea of uncertainty. The conversations were candid. The ideas on how to succeed were bold. 

Almost a year later, we’ve all experienced and learned more than we could have imagined—and it remains a chaotic web. But what’s next? What’s even “normal” now? And how do we move forward?

ThinkLA, the Las Vegas Innovation Marketing Association (LVIMA), sfBIG, and ThinkNW pick up the conversation to host four 20-minute sessions discussing the recent past, present and an actionable, fruitful future in the following topics:

• Entertainment, Sports, and eSports – ThinkLA
• Privacy – sfBIG
• Purpose – ThinkNW
• Travel and Tourism – LVIMA

Opening Our Discussions

John Durham, CEO/Managing General Partner, Catalyst SF

sfBIG’s Lineup of Speakers

Miles Fisher, Sr. Director, Ad Sales & Strategy, T-Mobile

Miles has spent his career in the programmatic advertising space helping brands/agencies hone their data-drivenmarketing strategies across media channels. Miles currently oversees the Marketing Solution’s Sales Organization at T-Mobile. He joined T-Mobile in 2019, where he has led the rebrand of T-Mobile’s ads and data monetization business, scaled the team, and drove the acquisition of PushSpring, a mobile-first audience platform.

Chris Curtin, Former Marketing Executive at Visa, HP and Disney

Chris Curtin is the Former Marketing Executive at Visa and also HP and Disney, he is responsible for shaping Visa’s marketing strategy to drive the commercialization of digital payment products and platforms with issuers, merchants, global mobile network operators, and new channels.

Sheila Colclasure, Global Chief Digital Responsibility and Public Policy Officer, IPG Kinesio

As Global Chief Digital Responsibility and Public Policy Officer, Sheila leads the global data policy and digital responsibility strategies for Kinesso, ensuring that data and digital technology are used ethically and accountably across the enterprise and with IPG clients. This means ensuring data and tech are used in ways that serve people. She helps ensure practices operating at the leading edge of digital technology are consistent with principles of responsible, respectful, proportionate, and fair data use. Sheila is responsible for public policy engagement with regulators, policy groups, clients, and other key stakeholders globally, advocating for ethical advertising and marketing practices, in ways that earn trust. She is an advisor on the development and deployment of Kinesso’s data-driven and digital solutions and services. She is a trusted thought partner, advisor, and reputational champion for IPG companies.

Jules Polonetsky, CEO, The Future of Privacy Forum

Jules serves as CEO of the Future of Privacy Forum, a Washington, D.C.-based non-profit organization that serves as a catalyst for privacy leadership and scholarship, advancing principled data practices in support of emerging technologies. FPF is supported by the chief privacy officers of more than 185 leading companies, several foundations, as well as by an advisory board composed of the country’s leading academics and advocates. FPF’s current projects focus on AI and Ethics, Connected Cars, Health, Research Data, Smart Communities, Ad Tech, Youth, Ed Tech, Privacy Legislation, and Enforcement, and Global Data Flows. 

Jules also serves as Chairman of the International Digital Accountability Council and as Co-Chairman of the Israel Tech Policy Institute.  Jules is co-editor of The Cambridge Handbook of Consumer Privacy, published by Cambridge University Press (2018). More of his writing and research can be found at www.fpf.org and on Google Scholar and SSRN.

Richy Glassberg, Co-Founder/CEO, SafeGuard Privacy

A 24-year digital media pioneer that has led seven start-ups: three inside of big media companies, four outside, Richy Glassberg now serves as Co-Founder and CEO of SafeGuard Privacy. He previously held executive roles at leading brands, agencies, and media companies. Richy was on the founding team of CNN.com/CNNSI.com/CNNfn.com, the CEO/Founder Phase2media, a co-founder of IAB, and a co-founding board member of Breastcancer.org. Richy has also served at MTVN, Turner Broadcasting, and News Corp. In his role as CEO at Medialets, Richy pivoted & sold the company to WPP. 

Wayne Matus, Co-Founder | General Counsel & EVP, SafeGuard Privacy

Wayne is General Counsel, EVP, and Co-Founder of SafeGuard Privacy LLC, a SaaS privacy compliance company. Previously, from 2012-2018, Managing Director UBS AG Senior legal officer accountable for the collection, transfer, processing, review, and analysis of data for all significant Legal, Investigations, Privacy, and Compliance matters for the bank globally, including eDiscovery, Information Governance, Data Privacy, and Cyber Security. From 2007-2012 he was an Equity Partner and Group Head at Pillsbury Winthrop for the Information Law and Electronic Discovery Practice Group and co-Group Head for the Privacy Law Practice Group. Each practice group was ranked by Chambers & Partners as among the world’s leading practices and he was singularly recognized by Chambers & Partners as one of the world’s best lawyers in each practice.

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