Education Resources
Here at sfBIG, we take pride in our effort to educate and enrich the media, technology, and advertising community in the San Francisco Bay Area and beyond. Aside from the awesome events and the content we share, we wanted to create a one-stop-shop for members and visitors to sharpen up their skills when the time permits or find their next career opportunity!
The Education and Employment page is our extended effort to bringing the perks and opportunities of sfBIG right to your home! We are pleased to be able to offer you well over a hundred unique marketing and business-focused online courses!
Ready to explore other endeavors and opportunities?
We have carefully picked some of our favorite active job boards to help get your search started! On top of that, our sponsors will be sure to add any openings at there firm to the job board.
If utilized properly, the Education and Employment page will be able to help you acquire the skills and prepare you for your next BIG gig
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ATHENEUM COLLECTIVE
Atheneum Collective is an online learning platform dedicated to the advertising, marketing and media industry. It has been described as the “Master Class” for our industry.
Atheneum Collective brings highly reputable thought leaders who are dedicated to empowering individuals and companies to grow by sharing their knowledge and teaching practical skills to enhance your career development.
Courses are broken down into micro-learning segments that you can watch online when you want, where you want and on any device. Courses are designed to teach you what you need to know, provide context on why you need to know it and give you the tools, templates and resources to apply the learnings.
August Course Promotion
ANTI-RACISM RESOURCE GUIDE:
Atheneum Collective is on a mission to learn and educate ourselves about anti-racism. Check out their anti-racism resource guide and encourage others to #PowerUp!
“It’s up to all of us – Black, White, everyone – no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it out. It starts with self-examination and listening to those whose lives are different from our own. It ends with justice, compassion, and empathy that manifests in our lives and on our streets.” – Michelle Obama
https://atheneumcollective.com/resources-to-educate-and-empower-antiracism/
IG LIVE INTERVIEW SESSIONS: Atheneum has found great success with its weekly Instagram interview sessions. If there is an expert in your community that you’d like to feature, please send that person Atheneum’s way. They are typically on Thursday afternoons (12:30 PST)!
Like what Atheneum has to offer? Go through a few of their featured courses below and find a new facet of business to become an expert on!
FEATURED COURSES
Media Math: Understanding the Changing Landscape of ROI
There are so many ways to buy media and measure its effectiveness. This course provides the best resources and training to find what suits your business. In this course, you’ll take a deep dive into media math which is an essential tool to build plans, negotiate media pricing, analyze performance metrics, and maintain billing.
Watch the Intro Video and Sign Up Here
Winning More Business with Paul Santello
Watch The Course’s Intro Video Here
Read More From Paul Santello Here about selling during times of crisis.
Teaches sales professionals what information they need to provide to brands and agencies to win more business.
Digital Production Process and Profitability with Don Lupo
Watch The Course’s Intro Video Here
Helps you effectively and profitably define, design, develop and deploy any digital production project.
Fundamentals of Media Planning with Tanya Zhuk
Watch The Course’s Intro Video Here
Teaches the entire planning process and how to create the best combination of media to meet business goals and objectives.
Influencer Marketing Roadmap with Susana Yee
Watch The Course’s Intro Video Here
Atheneum Collective and Susana Yee bring you a comprehensive, step-by-step influencer marketing program fully engineered to uncover YOUR perfectly matched influencer partnership, speed up your execution, and amplify your results.
Cannabis Marketing Master Course
Watch The Course’s Intro Video Here
4/20 may have come and gone but the growth of Cannabis in our society is here to stay. Take advantage of another opportunity to learn more about Atheneum’s Cannabis Marketing course!
21 Astounding Cannabis Industry Stats
Cannabis Marketing Master Course Part 2
The exciting follow up to the Cannabis Marketing Master Course. In part 2 Athenium Collective brings you the history of cannabis, what is necessary to create a cannabis logo or brand, and how to host and create cannabis events
This course is great for anyone looking to understand the branding, marketing, and advertising-specific aspects of building a Cannabis product or related business.
Watch the Intro Video and Sign Up Here
LEARN. GROW. THRIVE.
At Atheneum Collective, we believe that knowledge shared is power multiplied. #PowerUp!
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The Wall Street Journal | Barron’s Group Webinars
Have a look at a couple of their past events and see whats to come!
Coming Soon
Riding Out The Storm
Join Dow Jones’ Mae Cheng as she discusses Riding Out The Storm with Suze Orman – Personal Finance Expert and host of the Women & Money Podcast. Suze Orman is a world-renowned motivational speaker who speaks annually to over 100,000 people in the United States, and throughout the world.
Speakers include:
Mae Cheng – Barron’s Group Associate Publisher, Publisher, and Editor in Chief at Mansion Global and Penta
Suze Orman – Motivational Speaker and Personal Finance Expert
Sign Up Here
Past Events:
Confidence & Results with 1st Party Data Solutions
Speakers:
Guthrie Collin: Chief Analytics Officer at Dow Jones
Sara Mascall: VP of Tech, Media, & Telco at The Wall Street Journal
Emily Miller: VP of Brand and Influence Marketing at NetApp
Recap Soon to Come
State of the Auto Industry
Speakers include:
Tracey Baldwin – Vice President – Consumer Media Sales, The Wall Street Journal
Melissa Grady – Global Chief Marketing Officer, Cadillac
Tyson Jominy – Vice President – Data & Analytics, JD Power
Health & Science: Reporting During a Pandemic
Speakers Included:
Stefanie Ilgenfritz –Coverage Chief, Health & Science and Editorial Director, The Future of Everything at The Wall Street Journal
Stephanie Chang – Editorial Director, The Trust
Check out more about the presenters HERE
Lunch & Learn: In Times of Crisis: Best Practices for Marketing in a World With COVID-19
Click Here to Download: The Wall Street Journal Lunch & Learn Deck
Jim Speros recording here is the URL: https://webinars.on24.com/WSJBarrons/JimSperos
As well as: Advertising During a Crisis
A white paper from The Trust, Wall Street Journal | Barron’s Group’s intelligence-led creative consultancy
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The Trade Desk Edge Academy
The Trade Desk Edge Academy is the premier online education platform in data-driven advertising. Learn actionable insights with their results-driven online curriculum, designed for seasoned pros and beginners alike. Click here to learn more.
Recent global events have only accelerated the shift toward measurable, data-driven marketing. That’s why The Trade Desk is offering FREE access to the Edge Academy throughout 2020.
