Education Resources

Here at sfBIG, we  take pride in our effort to educate and enrich the media, technology, and advertising community in the San Francisco Bay Area and beyond. Aside from the awesome events and the content we share, we wanted to create a one-stop-shop for members and visitors to sharpen up their skills when the time permits or find their next career opportunity!

The Education Resources page is our extended effort to bringing the perks and opportunities of sfBIG right to your home! We are pleased to be able to offer you well over a hundred unique marketing and business-focused online courses!

Ready to explore other endeavors and opportunities?


Atheneum Collective is an online learning platform dedicated to the advertising, marketing and media industry. It has been described as the “Master Class” for our industry.  It brings highly reputable thought leaders who are dedicated to empowering individuals and companies to grow by sharing their knowledge and teaching practical skills to enhance your career development.  

Courses are broken down into micro-learning segments that you can watch online when you want, where you want and on any device. Courses are designed to teach you what you need to know, provide context on why you need to know it and give you the tools, templates and resources to apply the learnings.  

We all know the process of setting goals is an opportunity to reflect and get honest with yourself on what you want to accomplish both personally and professionally, and it’s not always easy to start. Atheneum Collective shares their goal-setting process, including a worksheet you can download to help you in your quest for success in 2021. View the blog post and download your Goal Setting Workbook, here.



“It’s up to all of us – Black, White, everyone – no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it out. It starts with self-examination and listening to those whose lives are different from our own. It ends with justice, compassion, and empathy that manifests in our lives and on our streets.”
Michelle Obama

Atheneum Collective is on a mission to learn and educate ourselves about anti-racism. Check out their anti-racism resource guide and encourage others to #PowerUp! 

IG LIVE INTERVIEW SESSIONS: Atheneum has found great success with its weekly Instagram interview sessions. If there is an expert in your community that you’d like to feature, please send that person Atheneum’s way. They are typically on Thursday afternoons (12:30 PST)!

Like what Atheneum has to offer? Go through a few of their featured courses below and find a new facet of business to become an expert on!

Empathetic Leadership with Tim Spengler
Media Math: Understanding the Changing Landscape of ROI
Fundamentals of Media Planning with Tanya Zhuk ​

Leaders are made, not born. Leadership is a skill, and the successful leaders are always working on it. So can YOU.

 New skills are required in today’s rapidly changing world and empathy is one of the most crucial skills needed. This class will give you the tools and strategies to up your game in a time where people need strong, empathetic leaders more than ever. 

 Are you looking to understand the value and transaction of media? Is your head spinning from all the formulas used to evaluate media performance?
In this course, you’ll take a deep dive into media math which is an essential tool to build plans, negotiate media pricing, analyze performance metrics, and maintain billing.

Teaches the entire planning process and how to create the best combination of media to meet business goals and objectives. 

Influencer Marketing Roadmap with Susana Yee
Cannabis Marketing Master Course​
Cannabis Marketing Master Course

Atheneum Collective and Susana Yee bring you a comprehensive, step-by-step influencer marketing program fully engineered to uncover YOUR perfectly matched influencer partnership, speed up your execution, and amplify your results. 

4/20 may have come and gone but the growth of Cannabis in our society is here to stay. Take advantage of another opportunity to learn more about Atheneum’s Cannabis Marketing course! 

21 Astounding Cannabis Industry Stats

The Cannabis industry represents a significant opportunity for brands, advertisers, agencies, and the marketing/media community. Part 2 is a deep dive into how to create, package and promote your Cannabis brand. It serves to be a roadmap of how to navigate the complexities of marketing and promoting Cannabis in a regulated environment.

Have a look at a couple of their past events and see whats to come!

Riding Out The Storm

Join Dow Jones’ Mae Cheng as she discusses Riding Out The Storm with Suze Orman – Personal Finance Expert and host of the Women & Money Podcast. Suze Orman is a world-renowned motivational speaker who speaks annually to over 100,000 people in the United States, and throughout the world. 

Speakers include: 
Mae Cheng – Barron’s Group Associate Publisher, Publisher, and Editor in Chief at Mansion Global and Penta  
Suze Orman – Motivational Speaker and Personal Finance Expert


World Trends: Trust in Technology In partnership with PrivSec Global World Trends: Trust in Technology

Thursday, December 3rd

In this session, Phillipa Leighton Jones, Editor at Large, The Trust at The Wall Street Journal Barron’s Group will interview Rudra Mitra, Vice President Product, Microsoft 365 Security, and Compliance at Microsoft. Tune in to hear about how trust in technology has become an issue of paramount importance and key trends in productivity, security, protecting data, and being privacy compliant. 

Interview by: 
Phillipa Leighton Jones Editor at Large, The Trust at The Wall Street Journal | Barron’s Group 

Rudra Mitra: Vice President Product, Microsoft 365 Security, and Compliance at Microsoft 

Sign Up For This Event Today!

A Look Ahead 2021: The Future of AgenciesIn partnership with Ad Age

Wednesday, December 9th

In an extraordinary year, where the entire world was under lockdown orders, adtech became more important than ever before, brands went into triage mode determining the best paths forward, the future of work shifted like the world never thought possible, and we learned how to power through pandemic pivots – we’ll discuss where 

and how the agency business will focus in the year to come and how it will evolve. 

Josh Stinchcomb: Chief Revenue Office at The Wall Street Journal | Barron’s Group 

Jill Kelly: Chief Marketing Officer at GroupM, a WPP Company 
Helen Lin: Chief Digital Officer at Publicis Media 
George Manas: President & Chief Media Officer at OMD USA 


Sign Up For This Event Today!

The Trade Desk Edge Academy

The Trade Desk Edge Academy is the premier online education platform in data-driven advertising. Learn actionable insights with their results-driven online curriculum, designed for seasoned pros and beginners alike. Click here to learn more.

Recent global events have only accelerated the shift toward measurable, data-driven marketing. That’s why The Trade Desk is offering FREE access to the Edge Academy throughout 2020.

Click Here To Enroll Today!