Education Resources

Here at sfBIG, we  take pride in our effort to educate and enrich the media, technology, and advertising community in the San Francisco Bay Area and beyond. Aside from the awesome events and the content we share, we wanted to create a one-stop-shop for members and visitors to sharpen up their skills when the time permits or find their next career opportunity!

The Education Resources page is our extended effort to bringing the perks and opportunities of sfBIG right to your home! We are pleased to be able to offer you well over a hundred unique marketing and business-focused online courses!

Ready to explore other endeavors and opportunities?

LEARN.GROW.THRIVE

Atheneum Collective is an online learning platform dedicated to the advertising, marketing and media industry. It has been described as the “Master Class” for our industry.  It brings highly reputable thought leaders who are dedicated to empowering individuals and companies to grow by sharing their knowledge and teaching practical skills to enhance your career development.  

Courses are broken down into micro-learning segments that you can watch online when you want, where you want and on any device. Courses are designed to teach you what you need to know, provide context on why you need to know it and give you the tools, templates and resources to apply the learnings.  

JULY COURSE PROMOTION

ANTI-RACISM RESOURCE GUIDE

“It’s up to all of us – Black, White, everyone – no matter how well-meaning we think we might be, to do the honest, uncomfortable work of rooting it out. It starts with self-examination and listening to those whose lives are different from our own. It ends with justice, compassion, and empathy that manifests in our lives and on our streets.”
____
Michelle Obama

Atheneum Collective is on a mission to learn and educate ourselves about anti-racism. Check out their anti-racism resource guide and encourage others to #PowerUp! 

IG LIVE INTERVIEW SESSIONS: Atheneum has found great success with its weekly Instagram interview sessions. If there is an expert in your community that you’d like to feature, please send that person Atheneum’s way. They are typically on Thursday afternoons (12:30 PST)!

Like what Atheneum has to offer? Go through a few of their featured courses below and find a new facet of business to become an expert on!

FEATURED COURSES
Winning More Business with Paul Santello​
Digital Production Process and Profitability with Don Lupo ​
Fundamentals of Media Planning with Tanya Zhuk ​

Teaches sales professionals what information they need to provide to brands and agencies to win more business.

Helps you effectively and profitably define, design, develop and deploy any digital production project.

Teaches the entire planning process and how to create the best combination of media to meet business goals and objectives. 

Influencer Marketing Roadmap with Susana Yee
Cannabis Marketing Master Course​

Atheneum Collective and Susana Yee bring you a comprehensive, step-by-step influencer marketing program fully engineered to uncover YOUR perfectly matched influencer partnership, speed up your execution, and amplify your results. 

4/20 may have come and gone but the growth of Cannabis in our society is here to stay. Take advantage of another opportunity to learn more about Atheneum’s Cannabis Marketing course! 

21 Astounding Cannabis Industry Stats

Have a look at a couple of their past events and see whats to come!

Health & Science: Reporting During a Pandemic
Tuesday, July 28th

Amid this pandemic, readers are relying more than ever on the sources they trust to deliver timely and accurate health infom,artion. Learn how the Wall Street Journal is answering this call with it’s exhastive coverage of the COVID-19. Stefanie Ilgenfritz, WSJ Health & Science Coverage Chief, joins Stephanie Chnag, editorial director of The Trst for a discussion on how her team is reporting pon this global crisis and other health and scienc topics, Audiwence Q&A will follow the dicussion

Speakers Include
Stefanie Ilgenfritz –Coverage Chief, Health & Science and Editorial Director, The Future of Everything at The Wall Street Journal

Stephanie Chang – Editorial Director, The Trust

Check out more about the presenters HERE

SIGN UP FOR THIS EVENT TODAY!

Lunch & Learn: In Times of Crisis: Best Practices for Marketing in a World With COVID-19

Jim Speros recording here is the URL: https://webinars.on24.com/WSJBarrons/JimSperos 

 

As well as: Advertising During a Crisis 
A white paper from The Trust, Wall Street Journal | Barron’s Group’s intelligence-led creative consultancy
The world is undergoing rapid change, a time defined by opacity and unknowns. A deep economic crisis underpinned by a new factor–societal shock–leaves us without a playbook. What can marketers do in this difficult moment and how can they position their brands to be part of the eventual recovery?  Data and examples in the study underscore the opportunity for brands to differentiate in a time of amplified consumer sentiment.

The Trade Desk Edge Academy

The Trade Desk Edge Academy is the premier online education platform in data-driven advertising. Learn actionable insights with their results-driven online curriculum, designed for seasoned pros and beginners alike. Click here to learn more.

Recent global events have only accelerated the shift toward measurable, data-driven marketing. That’s why The Trade Desk is offering FREE access to the Edge Academy throughout 2020.

 

Click Here To Enroll Today!