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Innovation Corner
Tips N Data
Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and pay...
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Category: Innovation Corner
An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize
Did you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That means...
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Individualization for Higher CR, AOV, and Repeat Purchases
There has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken...
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Connecting with Consumers at Home in a Cookieless World
“This article was originally posted on PebblePost.com”
It’s no secret that third-party cookies are on the way...
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Innovate Through A Recession
Buckle up because are all going to go on a wild ride. I believe that a recession is inevitable. In fact, I think we are...
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Measure To Grow
Measure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having...
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Know Your Customer
I keep hearing the phrase, “own your customer.” This is like saying that you own your spouse, ridiculous! Anyone who is...
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Is it Personalization or Contextualization?
How Important is Personalization?
As an industry, we have overused the term “personalization” to a point where it...
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Artificial Intelligence
Your Marketing and eCommerce Friend
The Most Overused Term in Marketing and eCommerce?
As the co-manager of an...
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The Metaverse; What, Why, and How
What Exactly is the Metaverse?
Is the Metaverse a thing? A Place? A state of mind? The answer is yes. “The...
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Podcasting and Streaming Audio
Podcasting and Streaming Audio in general has grown 30% year over year since 2018 and is expected to grow at this pace over...
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