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Innovation Corner
Tips N Data
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...
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Category: Innovation Corner
Gaining a Sustainable Edge in the CTV Conversion Race
By Tyler Schloessmann, Senior Account Executive, Viant
Market growth is not always a compelling input for ad planners...
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How Householding Bridges Confidence Gaps in Any Economy
By Patrick Walsh, Director of Sales, Viant Technology
Economic uncertainty complicates everything about business...
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A Faster and Better RFP Process
The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...
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Operational Efficiency in a Downturn
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...
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Personalized Shopping Experiences
I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...
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Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully...
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Personalization
This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...
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93% Brain Engagement
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...
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The Next Big Thing is Old but with 4% CTR’s
Do you already use Google's Performance Max? As with many things in our industry, what is old is new again. For the last...
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Too Many Emails, Not Enough Time?
As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...
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Your Website is Your Flagship Store
When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful...
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Transparency Should Exist Everywhere?
Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear...
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3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a...
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What are CMO’s Saying (Part 1)
This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page...
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