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Category: Innovation Corner

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Could 2023 be the Year of Shoppable Video?

2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...

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Gaining a Sustainable Edge in the CTV Conversion Race

By Tyler Schloessmann, Senior Account Executive, Viant Market growth is not always a compelling input for ad planners...

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How Householding Bridges Confidence Gaps in Any Economy

By Patrick Walsh, Director of Sales, Viant Technology Economic uncertainty complicates everything about business...

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A Faster and Better RFP Process

The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...

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Operational Efficiency in a Downturn

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...

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Personalized Shopping Experiences

I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...

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Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully...

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Personalization

This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...

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93% Brain Engagement

Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...

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The Next Big Thing is Old                       but with 4% CTR’s

Do you already use Google's Performance Max? As with many things in our industry, what is old is new again. For the last...

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Too Many Emails, Not Enough Time?

As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...

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Your Website is Your Flagship Store

When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful...

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Transparency Should Exist Everywhere?

Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear...

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3 Ways to Make the Most out of PDM During the Holidays

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a...

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What are CMO’s Saying (Part 1)

This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page...

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The San Francisco Bay Area Innovation Group

SFBIG (San Francisco Bay Area Interactive Group) is a non-profit professional association dedicated to connecting brands, agencies, media, and technology to further educate and connect the local industry, serve as a trusted voice for the community, while growing digital innovation and jobs in the Bay Area.

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