Category: Innovation Corner

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Yes, sustainability can be quite the buzzword but there are many advertising organizations that have been making huge...

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2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...

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By Tyler Schloessmann, Senior Account Executive, Viant Market growth is not always a compelling input for ad planners...

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By Patrick Walsh, Director of Sales, Viant Technology Economic uncertainty complicates everything about business...

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The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...

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It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...

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I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...

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This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...

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Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...

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Do you already use Google's Performance Max? As with many things in our industry, what is old is new again. For the last...

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As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...

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When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful...

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Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear...

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