Category: Innovation Corner

Yes, sustainability can be quite the buzzword but there are many advertising organizations that have been making huge...

Read More

2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...

Read More

By Tyler Schloessmann, Senior Account Executive, Viant Market growth is not always a compelling input for ad planners...

Read More

By Patrick Walsh, Director of Sales, Viant Technology Economic uncertainty complicates everything about business...

Read More

The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...

Read More

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...

Read More

I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...

Read More

This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...

Read More

Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...

Read More

Do you already use Google's Performance Max? As with many things in our industry, what is old is new again. For the last...

Read More

As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...

Read More

When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful...

Read More

Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear...

Read More

While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a...

Read More