VIANT’S CONSUMER SUSTAINABILITY STUDY
Archives
In-Person Networking in 2023
Networking: How to Jump Back In
Networking Post Covid
How Viant is Making Headway in the Prioritization of Sustainability
Yes, sustainability can be quite the buzzword but there are many advertising organizations that have been making huge advances in educating and taking action within our community. Why is sustainability […]
Could 2023 be the Year of Shoppable Video?
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. […]
Gaining a Sustainable Edge in the CTV Conversion Race
By Tyler Schloessmann, Senior Account Executive, Viant Market growth is not always a compelling input for ad planners and marketers. Though connected television (CTV) ad spending is growing by nearly […]
Tuesday Talk with Kelly Burke
Remembering John Durham Tomorrow marks the one year anniversary of the passing of our dear friend and mentor, John Durham. It has been a challenging year as we put our […]
Everything Sounds the Same, How do I Choose?
Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout the year. I attend the top conferences, and I […]
How Householding Bridges Confidence Gaps in Any Economy
By Patrick Walsh, Director of Sales, Viant Technology Economic uncertainty complicates everything about business forecasting. No one wants to overspend when the party is over. And, no one wants to […]
A Faster and Better RFP Process
The RFP process, when done right, can be time consuming and very expensive. It doesn’t matter if you represent a large holding company, a small agency, or brand directly, RFP’s […]
ADVERTISING SAVES LIVES
Have you been at an industry event and said, “We’re not saving lives, it’s just media” and then cackled over a burrito or a glass of wine with your fellow […]
Operational Efficiency in a Downturn
It shouldn’t take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it’s just the kick in the […]
Personalized Shopping Experiences
I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing […]
Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree […]
