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The Bulletin

  • Tuesday Talk
  • BIG Talk
  • Event Photo Gallery
  • Meet the Members
  • Innovation Corner
  • Tips N Data

In-Person Networking in 2023

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Networking: How to Jump Back In

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Networking Post Covid

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How Viant is Making Headway in the Prioritization of Sustainability

Yes, sustainability can be quite the buzzword but there are many advertising organizations that have been making huge...

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Could 2023 be the Year of Shoppable Video?

2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...

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Gaining a Sustainable Edge in the CTV Conversion Race

By Tyler Schloessmann, Senior Account Executive, Viant Market growth is not always a compelling input for ad planners...

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Tuesday Talk with Kelly Burke

Remembering John Durham Tomorrow marks the one year anniversary of the passing of our dear friend and mentor, John...

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Everything Sounds the Same, How do I Choose?

Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days...

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How Householding Bridges Confidence Gaps in Any Economy

By Patrick Walsh, Director of Sales, Viant Technology Economic uncertainty complicates everything about business...

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A Faster and Better RFP Process

The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...

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ADVERTISING SAVES LIVES

Have you been at an industry event and said, “We’re not saving lives, it’s just media” and then cackled over a...

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Operational Efficiency in a Downturn

It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...

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Personalized Shopping Experiences

I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...

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Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully...

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Personalization

This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...

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The San Francisco Bay Area Innovation Group

SFBIG (San Francisco Bay Area Interactive Group) is a non-profit professional association dedicated to connecting brands, agencies, media, and technology to further educate and connect the local industry, serve as a trusted voice for the community, while growing digital innovation and jobs in the Bay Area.

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