Tuesday Talk
BIG Talk
Event Photo Gallery
Meet the Members
Innovation Corner
Tips N Data...
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The Bulletin
Networking: How to Jump Back In
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Networking Post Covid
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How Viant is Making Headway in the Prioritization of Sustainability
Yes, sustainability can be quite the buzzword but there are many advertising organizations that have been making huge...
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Could 2023 be the Year of Shoppable Video?
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...
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Gaining a Sustainable Edge in the CTV Conversion Race
By Tyler Schloessmann, Senior Account Executive, Viant
Market growth is not always a compelling input for ad planners...
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Tuesday Talk with Kelly Burke
Remembering John Durham
Tomorrow marks the one year anniversary of the passing of our dear friend and mentor, John...
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Everything Sounds the Same, How do I Choose?
Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days...
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How Householding Bridges Confidence Gaps in Any Economy
By Patrick Walsh, Director of Sales, Viant Technology
Economic uncertainty complicates everything about business...
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A Faster and Better RFP Process
The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...
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ADVERTISING SAVES LIVES
Have you been at an industry event and said, “We’re not saving lives, it’s just media” and then cackled over a...
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Operational Efficiency in a Downturn
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...
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Personalized Shopping Experiences
I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...
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Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully...
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Personalization
This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...
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