Tuesday Talk
BIG Talk
Meet the Members
Innovation Corner
Tips N Data
2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem...
Read More
The Bulletin
Gaining a Sustainable Edge in the CTV Conversion Race
By Tyler Schloessmann, Senior Account Executive, Viant
Market growth is not always a compelling input for ad planners...
Read More
Tuesday Talk with Kelly Burke
Remembering John Durham
Tomorrow marks the one year anniversary of the passing of our dear friend and mentor, John...
Read More
Everything Sounds the Same, How do I Choose?
Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days...
Read More
How Householding Bridges Confidence Gaps in Any Economy
By Patrick Walsh, Director of Sales, Viant Technology
Economic uncertainty complicates everything about business...
Read More
A Faster and Better RFP Process
The RFP process, when done right, can be time consuming and very expensive. It doesn't matter if you represent a large...
Read More
ADVERTISING SAVES LIVES
Have you been at an industry event and said, “We’re not saving lives, it’s just media” and then cackled over a...
Read More
Operational Efficiency in a Downturn
It shouldn't take an economic downturn for us all to be thinking about operational efficiencies and how to get more of...
Read More
Personalized Shopping Experiences
I'll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store...
Read More
Personalizing Audio
This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully...
Read More
Personalization
This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a...
Read More
Tuesday Talk with Sean Simon
Building a Good Network:
I am lucky, are you? When I started in the ad business in 1995, I was eager, excited, and a...
Read More
93% Brain Engagement
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary...
Read More
Tuesday Talk with Luke Burke
Fall is officially here and we are so incredibly excited about the events we have coming up.
This year’s...
Read More
The Next Big Thing is Old but with 4% CTR’s
Do you already use Google's Performance Max? As with many things in our industry, what is old is new again. For the last...
Read More