Could 2023 be the Year of Shoppable Video?

2022 gave rise to shoppable video and it took on different forms, from live events to video reviews. Challenger brands seem to have embraced the concept faster than established brands. […]

Tuesday Talk with Kelly Burke

Remembering John Durham Tomorrow marks the one year anniversary of the passing of our dear friend and mentor, John Durham. It has been a challenging year as we put our […]

Everything Sounds the Same, How do I Choose?

Leading a company focused on innovation leads me to a lot of technology companies. I sit through several demo days throughout the year. I attend the top conferences, and I […]

A Faster and Better RFP Process

The RFP process, when done right, can be time consuming and very expensive. It doesn’t matter if you represent a large holding company, a small agency, or brand directly, RFP’s […]

ADVERTISING SAVES LIVES

Have you been at an industry event and said, “We’re not saving lives, it’s just media” and then cackled over a burrito or a glass of wine with your fellow […]

Operational Efficiency in a Downturn

It shouldn’t take an economic downturn for us all to be thinking about operational efficiencies and how to get more of them, but sometimes it’s just the kick in the […]

Personalized Shopping Experiences

I’ll never forget the first time I bought a pair of shoes from Nordstrom. I was in Seattle visiting their flagship store while on a business trip. I was perusing […]

Personalizing Audio

This week we will continue on the theme of Personalization. Last week we wrote about how important it is to fully understand who your customers are from a 360 degree […]

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