Personalization
This week we are going to modify the format of Innovation Corner just a little bit. At Cogent we survey our members on a regular basis to understand what their […]
Archives
Tuesday Talk with Sean Simon
Building a Good Network: I am lucky, are you? When I started in the ad business in 1995, I was eager, excited, and a little scared. I was across the […]
93% Brain Engagement
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel. Researchers from Neuro-Insight took real-time readings of the brains of people listening to different […]
Tuesday Talk with Luke Burke
Fall is officially here and we are so incredibly excited about the events we have coming up. This year’s Annual SFBIG Charity Golf Tournament will be held on Thursday, Oct. […]
The Next Big Thing is Old but with 4% CTR’s
Do you already use Google’s Performance Max? As with many things in our industry, what is old is new again. For the last decade, Marketers have been laser focused on […]
Tuesday Talk with Mindy Day
COURTSHIP 101: WHAT AGENCIES WISH AD TECH KNEW First and foremost, we are all in this together to bring clients the best, most efficient and effective results. No matter what […]
Too Many Emails, Not Enough Time?
As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people, that typically don’t know our business. Email automation tools make […]
Tuesday Talk with Kelly Burke
We’re excited for our next Pop-Up Party on Wednesday Sept. 7. This one is in the North Bay and we are doing Trivia Night! If you are working from home […]
Your Website is Your Flagship Store
When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful physical locations in high-end, high traffic shopping areas. […]
Tuesday Talk with Kelly Burke
First, we wanted to thank everyone for popping into our pop-up party last week at Pier 23. It was so great seeing old friends and meeting new people in the […]
Transparency Should Exist Everywhere?
Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear that nothing is being hidden. Personally, I don’t think this describes our industry, nor does the Association […]
Tuesday Talk with Sara Mascall
Hi sfBIG community! I’m Sara Mascall, SVP for Tech, Media and Telco at WSJ | Barron’s Group. Although I am now based in Los Angeles I am from the Bay […]
3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a lot of unpredictability for businesses and marketers. An uncertain economy, rising CPM […]
Tuesday Talk with Susan Edmonds
You say you want to attend an sfBIG event but you don’t want to commute anywhere after working from the home office all day? We’re on it!! sfBIG is bringing […]
What are CMO’s Saying (Part 1)
This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don’t have to read the 93 page report. The CMO Survey collects and disseminates […]