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COURTSHIP 101: WHAT AGENCIES WISH AD TECH KNEW
First and foremost, we are all in this together to bring clients the...
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The Bulletin
Too Many Emails, Not Enough Time?
As buyers of technology and media, our email and LinkedIn inboxes get inundated with messages from too many sales people,...
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Tuesday Talk with Kelly Burke
We're excited for our next Pop-Up Party on Wednesday Sept. 7. This one is in the North Bay and we are doing Trivia...
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Your Website is Your Flagship Store
When you think of flagship stores, you might think of Apple, Nike, and Tesla to name a few. These are always beautiful...
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Tuesday Talk with Kelly Burke
First, we wanted to thank everyone for popping into our pop-up party last week at Pier 23. It was so great seeing old...
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Transparency Should Exist Everywhere?
Transparency in a process involves it being completely visible and open to scrutiny, so that it’s clear...
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Tuesday Talk with Sara Mascall
Hi sfBIG community! I’m Sara Mascall, SVP for Tech, Media and Telco at WSJ | Barron’s Group. Although I am now...
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3 Ways to Make the Most out of PDM During the Holidays
While this year’s holiday season will likely signal a much-welcomed return to normalcy for consumers, there’s still a...
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Tuesday Talk with Susan Edmonds
You say you want to attend an sfBIG event but you don't want to commute anywhere after working from the home office all...
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What are CMO’s Saying (Part 1)
This weeks post takes a look inside the CMO Survey and pulls out some nuggets so you don't have to read the 93 page...
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It’s Not Entirely Facebook’s Fault
We are all familiar with the changes within the digital advertising ecosystem, but just to recap:
3rd party cookie...
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Tuesday Talk with Skylar Beresini
Good Morning and Happy Tuesday, Bay Area.
Be it golf balls, recession, or Covid, they all can come at you...
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Tuesday Talk with Kelly Burke
Good Morning and Happy Tuesday, Bay Area.
We continue to find ourselves in uncharted territory when it comes...
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You Have More 1P Data Than You Realize
In this article, we will focus on the following:
The different types of customer dataWhere brands can...
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Attribution & Targeting Just Got Harder
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the...
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