It’s Not Entirely Facebook’s Fault
We are all familiar with the changes within the digital advertising ecosystem, but just to recap: 3rd party cookie deprecation IDFA deprecation iOS data sharing restriction/App Tracking Transparency (Apple ID […]
Archives
Tuesday Talk with Skylar Beresini
Good Morning and Happy Tuesday, Bay Area. Be it golf balls, recession, or Covid, they all can come at you from any direction. I can’t wait, though till this year’s […]
Tuesday Talk with Kelly Burke
Good Morning and Happy Tuesday, Bay Area. We continue to find ourselves in uncharted territory when it comes to in-person. This is the time for us to rally together, learn […]
You Have More 1P Data Than You Realize
In this article, we will focus on the following: The different types of customer data Where brands can find untapped 1P data and easily access it How brands can get more and better loyalty […]
Attribution & Targeting Just Got Harder
Late last month Firefox released support to strip tracking parameters from the URL. This has been in the works for a while and is part of their Enhanced Tracking Protocol. For now, this […]
Tuesday Talk with Francesca Muccio
Hello SFBig! By ways of introduction, I’m Francesca, a newer member of the board, brought on by the amazing Durham last year. I recently came back from my first fully […]
Now Hear This
Audio is personal! If you want to get inside the heads of consumers, streaming audio should be your primary channel. Researchers from Neuro-Insight took real-time readings of the brains of people listening to different […]
Tuesday Talk with Steve Friedman
I am happy to be a part of sfBIG, working with the board on growing membership and enhancing value for our current community. 2022-23 will be a pivotal year for […]
Tuesday Talk with Kelly Burke
We had an amazing Summer Soirée last Thursday! It was a lovely warm evening, we had a great crowd, the wine was pouring, everyone was chatting, it was a perfect […]
3 Customer Retention Strategies for eCommerce Brands
Want to see improvements to your bottom line? Then you need to stop focusing only on chasing new customers and pay attention to the ones you have. That’s not to […]
An Optimized Chatbot is an Efficient Chatbot: Five Ways to Optimize
Did you know that by optimizing your chatbot(s), you can improve escalation and failure rates by more than 30%? That means you’re able to cut down the amount of busy […]
Tuesday Talk with Jen Conrick
Hi, I am Jen Conrick – I head up the Brand Committee here at sfBig and have been a part of our community since I moved to San Francisco in […]
Tuesday Talk with Kelly Burke
Pump the brakes! Is it really June? The first half of the year has completely flown by as we’ve been busy getting sfBIG back on track. It has been a […]
Individualization for Higher CR, AOV, and Repeat Purchases
There has always been a bit of competitiveness between Digital Marketers and eCommerce Managers, sometimes unspoken and sometimes not. Marketers tend to look at site visitation rates from ad exposure or engagement and […]
Tuesday Talk with Sara Owens
Find a Mentor, Be a Mentor It takes a village. This is true whether you are just starting out in your career or you are a seasoned professional or somewhere […]