Connecting with Consumers at Home in a Cookieless World
“This article was originally posted on ” It’s no secret that third-party cookies are on the way out—and with them go one of the most reliable assets in the digital marketer’s […]
Archives
Tuesday Talk – Susan Edmonds
sfBIG VP of Social I am honored to be writing the Tuesday Talks. sfBig has been part of my foundation since I was on the agency side. But over the past […]
Innovate Through A Recession
Buckle up because are all going to go on a wild ride. I believe that a recession is inevitable. In fact, I think we are already in one. The S&P […]
Measure To Grow
Measure to grow yours or your clients business. Too often, brands and agencies measure something for the sake of having something to present in a meeting. Or even worse, measurement […]
Know Your Customer
I keep hearing the phrase, “own your customer.” This is like saying that you own your spouse, ridiculous! Anyone who is married or even dated knows that it takes time […]
Tuesday Talk – Sean Simon
Communications Chairman @ sfBIG Your journey is the sum of your career. How it defines you, is up to you. Like many of you, my entire career has taken place […]
Tuesday Talk – David Shimada
David Shimada sfBIG Partnerships Committee Chair As most of you who have known or been a sfBIG member in the past, sfBIG has been around since the dot com days, […]
Tuesday Talk – Bessie Frank
Co-Chair sfBIG Content Committee For the past 6 years, my Co-Chairs and I have been curating thought-provoking events for the sfBIG community. We’ve covered a plethora of ad industry topics over […]
Is it Personalization or Contextualization?
How Important is Personalization? As an industry, we have overused the term “personalization” to a point where it has lost its meaning and purpose. Now, changes in our industry and […]
Artificial Intelligence
Your Marketing and eCommerce Friend The Most Overused Term in Marketing and eCommerce? As the co-manager of an innovation lab, we get to speak with Entrepreneurs all the time about […]
Tuesday Talk – Luke Burke
VP, Sponsorships @ sfBIG As a media salesperson, I have covered the West Coast territory going on 15 years now. During that time, I have seen changes to the way […]
The Metaverse; What, Why, and How
What Exactly is the Metaverse? Is the Metaverse a thing? A Place? A state of mind? The answer is yes. “The Metaverse” is one of those things that we say […]
Tuesday Talk – Kelly Burke
President @ sfBIG Happy Tuesday, Bay Area! Rebuilding sfBIG for our community has definitely been challenging. But I am lucky, I don’t have to do it alone. I have an […]
Podcasting and Streaming Audio
Podcasting and Streaming Audio in general has grown 30% year over year since 2018 and is expected to grow at this pace over the next decade. This week we will […]
BIG Talk Episode 3: What’s Normal?
BIG Talk, is a playful, live-streamed talk show covering a wide array of topics within the advertising/marketing industry. In every episode, Kelly Burke and Susan Edmonds will cover current events, top industry news and […]