Tuesday Talk – Bessie Frank

Co-Chair sfBIG Content Committee

For the past 6 years, my Co-Chairs and I have been curating thought-provoking events for the sfBIG community. We’ve covered a plethora of ad industry topics over the years, including podcasting, cannabis, the future of ad agencies, retail in the digital age, storytelling vs data…and so many more.. We’ve also had the pleasure of bringing our industry rising stars together for an inspiring discussion. What I love about working on content events is how our industry is always evolving, therefore meaningful topics are never short on supply. 

Content events give us a chance to learn from industry leaders, network, and connect. Before March 2020, all of our content events were held in-person, either over breakfast or over drinks at our “Content After Dark” series. When everything shut down, we pivoted to virtual events (like everyone did) and it was heartwarming to see so many members logging on and participating with these virtual events.

We thank you all for sticking with us. What we’ve learned over the past 2 years is that the sfBIG community is not only a place to learn and connect, but also a supportive group of dedicated individuals who make up our tribe. I know we are all looking forward to in-person events where we can hear from experts in our field as well as share our own stories. We are working on it! As we begin to ramp up the 2022 – 2023 content calendar, we’d love to hear from all of you on what’s important to your business…your clients…and you. Feel free to share with us any topics, organizations, or people you’d like to see on the content event calendar in the coming year via our email: [email protected]

Bessie’s Favorite Durhamism

#1766: The whole purpose of education is to turn mirrors into windows. The best teachers teach from the heart, not from the book.