Meet the Members of sfBIG – Kristen Scheve

Meet Kristen Scheve

Current title at the company, how long there:
- SVP, Head of West Coast Media, 9 Years!
What is your idea of perfect happiness?
- A long, delicious dinner with good wine and family & friends
What is the trait you most deplore in yourself and what trait do you most deplore in others?
- Procrastination! In others, the trait of being self-centered.
Which words or phrased do you think are most “overused” in our business
- “Big Idea”!! Every client wants one, but few have the guts to actually follow through.
What’s the most fun in your job?
- Working with and meeting such interesting people, and learning every day
What is your treasured possession?
- This was a tough question! My father left me a ring that I had made into a necklace for my wedding. Probably that!
What is your motto?
- Live life to the fullest
What gets you excited about our business?
- Progress. The world is moving so fast and in some ways, our business doesn’t adapt fast enough. I love seeing brands making bold moves to push into the future.
Any secret places/hang out/food in the Bay Area that you can clue us in on?
- Devil’s Teeth for breakfast sandwiches, splitting a burger at the bar at Spruce, Ichi Sushi in the mission, and I love the Asian markets in the Richmond to whip some things up at home
Which living person do you most admire?
- Michelle Obama right now- reading her book!