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Lunch & Learn April 30th!

April 30 @ 12:00 pm - May 1 @ 1:00 pm

Free

Podcasts: Cracking the Code

Please join us on April 30th for our Podcast: Cracking the Code Lunch & Learn! Some brands have deployed podcast advertising for user acquisition for years, yet it is still a channel that files under the radar…or does it in 2020?  Podcasts reach 51% of US audiences aged 12+ on a monthly basis and Ad dollar spend on the channel is growing. Join sfBIG on Thursday, April 30th to learn more about the power of the podcast, getting started, and cultivating the appropriate audience! Uncover who listens, who advertises, and why bother?

Meet Our All Star Panel & Moderator

Paula Mangin – Owner, Boyce Mangin 

Paula is a founding partner of Boyce: Mangin, a successful strategic media planning and buying consultancy that functions similar to a creative team, working with clients and/or agencies to develop strategies and plans, bringing in the best resources to help execute their vision as necessary. They worked with everybody from Google, Facebook and Roku, to Dr. Martens, Levi’s, and Lucky Brand Jeans. Current clients include Stanford Children’s Health, Yogi Tea, Pandora (music, not jewelry), Duckhorn Vineyards and Schedulicity.

In her spare time, Paula blogs about style for Blank Stare, Blink(a site she co-founded), and is a fashion illustrator/urban sketcher who held her first gallery show a few years back. Most evenings and weekends find her doing yoga headstands, playing tennis, and baking pies. Up until last year, she also held the world record for drawing Fred Flintstone the fastest. This is not a joke.

Her favorite podcasts are The Daily, Pod Save America (also love their merch!) and Bitch Sesh. She and “Boyce”, her business partner, have been making noises about starting their own podcast; they recently purchased the URL, whatscrappening.com. Where they plan to talk shit. This is also not a joke.

Linkedin: https://www.linkedin.com/in/paula-mangin-4101181/

Matt Turck – CRO, Megaphone 

Matt Turck is a co-founder and Chief Revenue Officer of Megaphone, launched in February 2015.

Matt was an early experimenter in podcast advertising, starting when Audible sponsored Slate’s Political Gabfest in 2008. He oversaw the development of the industry’s first branded podcasts, partnering with HBO Documentaries in March of 2015. Matt also was instrumental in creating GE Podcast Theater (The Message & LifeAfter), which is still considered the most successful branded podcast program, as it held the #1 position in Apple Podcasts for several weeks.

Today, Matt and Megaphone are pioneering the digital transformation of podcast advertising. Megaphone introduced audience targeting at scale, bringing data, measurement and other digital tools to the podcasting space through Megaphone’s proprietary technology.

Prior to joining Megaphone, Matt was the Publisher of Slate, where he helped build original digital journalism into a sustainably profitable business.  He spent 20 years with Time Incorporated, holding several prominent positions, including Publisher/President of This Old House and Associate Publisher of Time magazine.

A native of Michigan and a graduate of Michigan State University, Matt married the former miss Anneliese Lodge. He lives his dream (and hopefully his family’s dream), spending time in Manhattan while residing in Sun Valley with Anneliese, their two children, fly rod, mountain bike, skis and, of course, his Labrador Retriever, Tug.

Linkedin: https://www.linkedin.com/in/matt-turck/

Jen Sargent – COO, Wondery

Jen Sargent is a successful entrepreneur and executive with 20 years of digital media experience. She is currently the Chief Operating Officer of Wondery, the largest independent podcast publisher in the world, known for their immersive storytelling with hit shows such as Business Wars, Dr. Death, Imagined Life and The Shrink Next Door. Jen oversees strategy, marketing, partnerships and non-advertising revenue streams for the Company. Prior to Wondery, Jen was most recently President of Uproxx, a Comscore Top-100 digital publisher and award-winning content studio programming cultural content for Millennials. As President, Jen led the strategy, revenue generation, partnerships, and operations across the organization. Uproxx was acquired by Warner Music in Summer of 2018. Prior to Uproxx, Jen was the CEO and co-founder of HitFix, a multi-platform entertainment news brand focused on helping consumers discover and experience movies, TV and pop-culture.  HitFix featured entertainment’s most celebrated tastemakers and a cross-platform reach of 300 million monthly viewers.  HitFix was acquired by Uproxx in 2016. Previous roles include head of Online Marketing & Development for Reed Business Information (parent of Variety); the International Media Group of top ad-serving technology company DoubleClick; venture capital experience from BV Capital in Hamburg, Germany; and finance experience from JP Morgan investment banking in New York.  Jen earned an MBA from Harvard Business School and a BS degree in Electrical Engineering from the University of Virginia

Linkedin: https://www.linkedin.com/in/jensargent/

Matty Staudt – Owner, Jam Street Media

Matty Staudt has been in broadcasting since he cracked a mic at the age of 16 in his hometown of Keyser, West Virginia. During his radio career, he has been an on-air host, morning show lead and Executive Producer at such legendary stations as WJFK in Washington DC, WNEW in New York City, Alice Radio (KLLC) and Live 105 (KITS) in San Francisco. In 2007, Matty redirected his radio career toward the new world of podcasting; becoming a pioneer at Stitcher as their first Director of Content. Matty’s voiceover talent was also featured in the hit Pixar movie “Cars”, where he played a radio reporter car named “Matti”.

Matty has been a consultant for top companies like Cisco, Sirius/XM, Premiere Radio and The Federal Reserve Bank, creating branded content podcasts, coaching hosts and producers, and formulating dynamic podcast strategies since 2011. He’s hosted several podcasts including his current show “Access Podcast, interviewing some of the best podcasters in the industry.  As a professor at The Academy of Art University in San Francisco, Matty launched one of the nation’s first university-level podcasting departments in 2012.

In 2017, Matty was thrilled to return to radio when he joined iHeartRadio as the radio industry’s first Vice President of Podcast Programming. In this role, he developed a podcast strategy for the company’s radio talent and helped create over 300 podcasts, driving millions of downloads a month. As an uber-successful VP, he developed original shows, nurtured and coached on-air talent, and crafted the comprehensive podcast strategy for iHeartRadio’s podcast programming.

Today Matty is thrilled to introduce his latest venture Jam Street Media, focusing his tremendous experience and passion for broadcasting towards elevating top brands and talent to their most creative and successful potential through podcast production and consulting.

Linkedin: https://www.linkedin.com/in/matty-staudt-ma-44698b8/

Twitter: @mattystaudt

Moderating The Event This Thursday

Kathryn Wilcox – Northern California Region President, iHeartMedia

Kathryn Wilcox, Region President of iHeartMedia San Francisco, has over 20 years of media industry experience. iHeartMedia reaches more Americans than any other media company in the US. Through the integration of data, yielding the ability to target at scale, then optimize for results, iHeartMedia is making the power of audio accessible for a new class of partners.  In her current role, she oversees the operation of seven radio stations in San Francisco alongside the go-to-market strategy in the Bay Area for the suite of iHeartMedia digital assets including podcasts, streaming audio and custom channels on iHeartRadio. Katie has a passion for measurement, an eye for spotting coming trends and a strong record of building best-in-class teams.

LinkedIn: https://www.linkedin.com/in/katiewilcox/

Make sure you sign up, you are not going to want to miss this event!!

Zoom Invite

Please click the link below to join the webinar:
https://us02web.zoom.us/j/83795333896?pwd=ZSsrMmhueFR1dDhDZ2ZyaCs3UzNwdz09

Password: LunchLearn

Or iPhone one-tap :
US: +16699009128,,83795333896#,,1#,707753# or +12532158782,,83795333896#,,1#,707753#
Or Telephone:
Dial(for higher quality, dial a number based on your current location):
US: +1 669 900 9128 or +1 253 215 8782 or +1 346 248 7799 or +1 646 558 8656 or +1 301 715 8592 or +1 312 626 6799
Webinar ID: 837 9533 3896
Password: 707753

International numbers available: https://us02web.zoom.us/u/kj5Zm2DXa

Details

Start:
April 30 @ 12:00 pm
End:
May 1 @ 1:00 pm
Cost:
Free

Venue

CA United States

Organizer

sfBIG
Phone:
4156863451
Email:
zach@catalystsf.com
Website:
https://sfbig.org

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