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Putting Trust to The Test The past year has put trust in business, government, and media to the test. Trust in all news sources has been driven to record lows with social media (35 percent) and owned media (41 percent) the least trusted; traditional media (53 percent) saw the largest drop in trust at 8 […]
MiQ & sfBIG May 5th, 1:30 PM PST Reaching China from North America via programmatic media means businesses can now speak to Chinese audiences leveraging a hugely powerful channel. Powerful in that programmatic allows us to access, target, and measure a brand's digital marketing, in China, among one of the largest and most digitally active populations. […]
Marketing Fast Forward: Untangling 2021 Date: Wednesday, May 12, 12 - 2:00pm PDT The Event is Today! Registrar Here To Join Best Of The West: https://www.joinballoon.com/events/best-of-the-west In summer 2020, the West Coast's most prominent marketing organizations came together to discuss how brands, agencies, technology, and talent began navigating a sea of uncertainty. The conversations […]
The Masculinity Detox A conversation about male toxicity, mental health, and what marketers can do about it with Joey Dumont, author of “Joey Somebody" Joey Dumont is a San Francisco ad industry veteran and author of the memoir "Joey Somebody: The Life and Times of a Recovering Douchebag.” Join the sfBIG community for a book […]
How The Internet Cookie Crumbles Wednesday, June 16th, 12-1 PM PDT Losing cookies could be the best thing for marketers: With the cookies crumbling in 2022, sfBIG is bringing together a stellar lineup of industry experts to uncover what ‘no cookies’ means…no tracking, no targeting, no media measurement, no attribution, and no personalized messaging. Join […]
Thriving through Change with Influencer Marketing Linqia // sfBIG Influencer marketing has been on the rise and we saw it accelerate further in 2020 due to the pandemic. According to the annual Influencer Marketing Benchmark Report, ever since 2016 there has been a yearly increase of at least 50% to the overall estimated market size […]
SFBig Members receive discounts for tickets to many events. Make sure you are logged in to receive any discounts that apply.
Not a member? Join HERE
